Prepping Your Website and Social Media for Fundraising
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Before launching a fundraiser campaign, make sure your website and social media are prepped.
The first place an investor goes after hearing your pitch is your website.
They are primarily looking to learn more about the product and the team.
Pitch Decks are designed to pique interest and do not give the full story.
Interested investors will use your website to 'fill in' the gaps left by the pitch.
Make sure your website is up to date with your current business.
A website that is two steps behind will undersell your startup.
Consider adding an "Investor relations" button to your website to capture their questions.
Make sure the team's profiles on LinkedIn are up to date, as that is the primary social media channel they will use.
Investors are looking to learn more about the team members and their experience.
They also want to see if the team members' titles on the pitch deck and the titles listed on LinkedIn match.
Are you formally engaged with the company or are you tangentially connected to the startup?
Make sure your website and social media enhance and engage the investor during your fundraiser.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.
Let's go startup something today.
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