Why Now?
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In raising funding, it’s important to instill a sense of urgency in the fundraiser.
One of the key elements is describing why now is the right time for this fundraiser.
Follow these steps to show how everything is aligned for success:
The team is experienced and in place.
The product is ready and has been validated.
The market is ripe for disruption.
The window of opportunity has been opened by a recent event.
An inflection point now gives the startup an advantage over the competition.
Show how all the elements have lined up to make this a successful endeavor.
It’s important to show the why now, as investors may assume that the startup can raise funding at any time.
Make it clear, now is the time to pursue this opportunity.
The chance of success is at its greatest.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.
Let’s go startup something today.
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