It's a Good Life

It's a Good Life

It's a Good Life, the podcast for entrepreneurs. A podcast about growth - personal growth and growing your business. Inspirational and practical content that reflects the positivity it takes to be an entrepreneur. Presented by Brian Buffini founder of America’s biggest corporate coaching company. Entrepreneurship isn’t always an easy life, but with the right guidance, it can be a good one. Hosted on Acast. See acast.com/privacy for more information.

Episodes

August 12, 2025 45 mins

In a world filled with tension and misunderstanding, communication has never been more important. In this episode, Brian Buffini interviews Jefferson Fisher, a trial attorney, podcast host and communications expert, who shares some of the techniques and mindset practices outlined in his new bestselling book, The Next Conversation: Argue Less, Talk More. Whether you’re leading a team, having difficult conversations at home, or navig...

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What does it take to have the mindset of an Olympian? In this episode, Brian interviews speed skater Apolo Ohno to find out how we can unlock our inner potential and be inspired to achieve at the highest level, even in challenging and uncertain circumstances. Apolo describes how he developed his talent over time, how he managed his drive so that it didn’t consume him and how he learned to...

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August 5, 2025 29 mins

Og Mandino’s “The Greatest Salesman in the World” is a classic guide to success that has improved the lives of millions of people around the world. In this episode, Brian shares how Og came to be his mentor and how the timeless principles he taught changed his life forever. 

 

YOU WILL LEARN:

  • Why life is a game. 
  • Why you should embrace failure. 
  • Why no man or woman is an island.

 

MENTIONED IN THIS EPISOD...

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Many people feel frustrated and stuck at work, but they don’t know how to make a change or find their dream job. In this episode, Brian interviews Ken Coleman about his new book, “From Paycheck to Purpose.” Ken shares the steps anyone can take to find a career they love, do work they were uniquely created for and discover their true purpose in life.

 

 YOU WILL LEARN:

  • Why the w...
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As one of the best motivational speakers and teachers of all time, Zig Ziglar shared many wise insights on character and relationships throughout his career. In this episode from the archives, Brian showcases more of Zig’s classic content and explains how his mentor’s principles helped him to build a happy and successful life. 

 

YOU WILL LEARN:

·     Why money only gets you so far. 

·  ...

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Regret is our most misunderstood emotion, but it can also be the pathway to our best life. In this episode, Brian talks to bestselling author Daniel Pink about his new book, “The Power of Regret,” and discovers how we can use our regrets to make smarter decisions, perform better and deepen our sense of meaning and purpose.

  

YOU WILL LEARN:

·     The effec...

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Zig Ziglar was one of the best motivational speakers and teachers of all time and an authority on the human potential for excellence. In this rare archival recording, Brian shares some of Zig’s most profound and timeless content and explains how his mentor’s passion and wisdom impacted his own life. 

 

YOU WILL LEARN:

·     How changing your attitude can change your life.

·    &nbs...

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You have the skills and the experience, so why aren’t you performing at the level you know you're capable of? In this episode, Dave McGhee, Vice President of the Buffini Coaching Institute, explains how a skilled coach can help you to clarify your aspirations, shift your perspective and tap into your unique gifts and abilities so you can achieve phenomenal success and live the good life.

&...

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July 15, 2025 30 mins

Jim Rohn was one of the most influential thinkers of our time and a leader in the field of personal development. In this episode, Brian reveals how this special mentor profoundly impacted and improved his approach to business and to life.

 

YOU WILL LEARN:

·     How self-education can make you a fortune.

·     Why you must develop your philosophy.

·     Why ...

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We all have a story we tell ourselves about where we are in life. Intentionally or not, sometimes that story can get stuck on repeat and become just an excuse for the state of our relationships, health, finances and business. In this episode, Brian unpacks the stories we tell ourselves, explains how challenge and loss can benefit us and teaches how we can write our own happy ending. 

...

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July 8, 2025 25 mins


Few people in the history of college sports have been more influential or had a bigger impact than legendary coach Lou Holtz. In this episode, Brian reveals how this special mentor personally shaped his own life and shares some of his most important lessons.

 

YOU WILL LEARN:

·     The three questions that will change your career.

·     The principle of WIN.

·  &n...

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Because they can struggle to get organized, many small business owners suffer with a constant sense of being behind. In this episode, Brian shares the five elements that entrepreneurs and small business owners can use to create more structure, eliminate overwhelm and succeed at the highest levels.

 

YOU WILL LEARN:

·     Why business goals must be specific.

...

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Even in the AI era, strong relationships will always be at the heart of every good business. In this episode, Darin Dawson, co-founder of BombBomb and Chief Growth Officer at Buffini & Company, shares how to build long-lasting relationships that will lead to a stream of referrals and increase your bottom line, now and in the future.

 

YOU WILL LEARN:

·     The importance of trust and transparency in s...

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In today’s transactional society, entrepreneurs who consistently exceed their customers’ expectations will stand out and achieve phenomenal success. In this episode, Brian teaches why a positive focus on providing exceptional customer service builds a strong business culture, forges long-lasting relationships and creates a tribe of loyal advocates who refer.

 

 YOU WILL LEARN:

·&nb...

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What does it take to build a truly great team? In this episode, Jon Gordon discusses his new book, “The 7 Commitments of a Great Team,” and explains why it’s commitment – not just talent – that separates great teams from the rest.

 

YOU WILL LEARN:

·     The commitments that great teams must make.

·     Why commitments are greater than goals.

·     Why posit...

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It’s human nature to make excuses when things don’t go your way but if you take responsibility for where you are and why, you’ll get on track to live the good life. In this episode, Brian teaches how to succeed in your relationships, health, finances and business life by ditching the excuses and taking ownership instead. 

  

YOU WILL LEARN:

·     The t...

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If you want greater client engagement, better internal collaboration and more profits, you need to be an Activator! In this episode, author Matt Dixon shares his extensive research on the traits of today’s rainmakers and explains how top performers drive consistent growth in their businesses by winning, retaining and developing loyal client relationships.

 

YOU WILL LEARN:

·     The five types of business...

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Failure is never fun, but it is an essential prerequisite for success. In this episode, Brian explains why failure is an inescapable part of life and teaches how you can recover from it to come back better than ever.

  

YOU WILL LEARN:

·     Why failure stinks.

·     How successful people handle failure.

·     ...

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AI can feel scary and overwhelming, but you can easily learn how to make it work for you to get real results. In this episode, AI expert Michael Thorne tells Brian how Buffini & Company's new AI Bootcamp will give you everything you need to leverage AI to work smarter, faster and better in your real estate business – no PhD in data science required!

 

YOU WILL LEARN:

·     Misconceptions about AI.

·&nb...

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In today’s increasingly disconnected world, a great workplace culture is vital to the success of any business. In this episode, author and consultant Matt Mayberry shares how leaders can build a culture that drives organizational excellence and unleashes the full potential of every employee. 

 

YOU WILL LEARN:

·     How to define workplace culture.

· &n...

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