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August 27, 2020 75 min

Nick and Eric are lifelong friends who are pioneering the food truck scene in South Lake Tahoe, CA. Listen to JJRR 72 as Nick describes how culture / regulations have until recently outlawed food trucks in SLT but now have changed providing opportunity. Kicking off their concept with a Kickstarter, Nick and Eric are now poised to open the first food truck ever in South Lake Tahoe. Crepes and Craft, their creative collaboration, will serve gourmet crepes, grilled cheeses and health focused mocktails.

07:05s Why no food trucks in Lake Tahoe, a national tourist destination?

11:46s The winds of change opening to food trucks vs. fear of outsiders

14:29s Pioneering the first food truck in South Lake Tahoe, rules and regulations

21:46s Choosing to kick off with a $15,000 Kickstarter

25:01s Raising funds, building community and hitting the goal!

27:40s Crepes and Craft (mocktails), the new food truck concept (a baklava crepe, wow!)

33:33s Craft mocktails, healthy ingredients and creative flavors (probiotics, spirulina etc..)

38:51s Small business owner mindset, there are no bad markets.  It’s all about pivoting.

41:03s Targeting September 3 for grand opening at South Lake Brewing Company

45:43s Shoutout to Dropship Lifestyle and Nick’s new yoga certification

49:20s Exploring entrepreneurship / ecommerce

54:30s Eric’s return to cooking professionally

57:30s Shifting dining behavior and leveraging new take out / delivery tech 

1:03:31s Urgency to get started, overcoming hurry up and wait and unknowns of Covid

1:07:39s Reinvention is the way of the world right now 

1:12:55s Get 50% at Crepes and Craft if you mention JJRR Podcast!!

“My Dad was also a small business owner and he always told me that there’s no such thing as a bad market, there’s just different markets.  It’s all about how you look at it.”

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