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August 13, 2024 47 mins

In this episode, Paula is joined by the remarkable Illana Burk, a coach and consultant with a passion for helping small businesses, entrepreneurs, and solopreneurs thrive. Illana shares her journey from being a dancer to becoming a successful business mentor, diving into her philosophy on building values-based businesses. The conversation is filled with practical advice, laughter, and a fresh perspective on modern entrepreneurship.

Key Points That We Discuss:

  • Illana Burk's background and journey from dancer to business mentor.
  • The concept of 'feral preneurs' and how it differs from traditional solopreneurship.
  • Practical advice on overcoming common 'stuck points' in solopreneurship and entrepreneurship.
  • The significance of aligning your business with personal values over following mainstream business advice.
  • How Illana successfully monetizes her podcast through live coaching sessions.
  • Insight into Illana's 'Go For the No' program, which encourages embracing rejection as part of the growth process.
  • The impact of moving to Portugal on Illana’s personal and professional life, highlighting the importance of life-work balance.

Additional Resources:

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Timestamps
00:00 Introduction to Jump Start Your Joy
00:17 Meet Illana Burk: Coach and Consultant
01:09 Warm Welcome and Episode Overview
03:08 Illana's Earliest Sparks of Joy
05:25 Journey from Dancer to Business Mentor
08:55 Challenges and Realizations in Entrepreneurship
15:28 Navigating Ethical Dilemmas in Business

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