Kiss My Aesthetic Podcast

Kiss My Aesthetic Podcast

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.

Episodes

226. Balancing Creativity and Business with Amanda Moul

August 5, 2025 • 42 mins
Learn what creative professionals really need to succeed. Amanda Moul, VP of Account Management at The Shipyard, joins Michelle to talk about the intersection of creativity, business, and leadership. From transitioning from a design background into account management to leading big-name campaigns, Amanda shares her insights on balancing hard and soft ...

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225. Avoid Creative Burnout with Meg Wagler

July 29, 2025 • 48 mins
How can you find the magic when you unplug? Illustrator and muralist Meg Wagler joins Michelle to talk about cultivating creativity, balancing digital and analog mediums, and finding inspiration in unexpected places. They discuss the power of curiosity, the value of having non-monetized hobbies, and how Meg’s artist residency in Finland reshaped her a...

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224. Pivot Your Creative Business with AMD Creative

July 22, 2025 • 44 mins
Discover why confidence is the secret ingredient to creative success. Adelaide returns to the Kiss My Aesthetic Podcast to share her unfiltered journey of restructuring her agency, building confidence, and embracing creativity on her own terms. She and Michelle discuss boundaries, working remotely, and why creative entrepreneurs need to “coast through...

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223. Client Case Study: Falling Waters Landscape

July 15, 2025 • 41 mins
Good design starts with good questions. MKW Creative Co. client Ryan Prange of Falling Waters Landscape shares his approach to designing outdoor spaces that feel intentional, livable, and distinctive. He and Michelle discuss the importance of asking better questions, delivering hospitality-level service, and truly listening to clients. From high-end r...
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    222. Turning Anxiety Into Action with Whitney Alexandra

    July 8, 2025 • 42 mins
    Your brand still matters even when the world is on fire. This week, Whitney Alexandra returns on the podcast to unpack the necessary work of showing up online authentically, why your business needs Fabulous Fridays, and why getting back to in-person connecting and tactile hobbies is so important. It’s about building a brand that’s resilient, relevant,...

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    221. The Strategy Behind Viral, Fan-Loved Branding with Cookie in the Kitchen

    July 1, 2025 • 37 mins
    Make your audience feel seen, and they'll do the marketing for you. Cookie in the Kitchen has built the kind of brand people want to show off, share, and celebrate—even Harry Styles. She and Michelle dig into the strategy behind art that feels personal, why fandom is community gold, and how nailing the details turns customers into evangelists. From Ti...

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    220. Rising Costs and Brand Resilience with Dental Hygiene Nation

    June 24, 2025 • 67 mins
    What started as a side hustle in dental hygiene school turned into a wildly successful lifestyle brand. Caitlyn Cochran shares how she built Dental Hygiene Nation from Etsy orders in her dorm room to a full-blown eCommerce business. She and Michelle talk about community, niching down, and trusting the slow-and-steady brand building process. If you've ...

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    219. Educating the Next Gen of Creatives with Carolyn Jungman

    June 17, 2025 • 42 mins
    Meet the teacher who’s building the next generation of creatives. Carolyn Jungman joins Michelle to talk about teaching digital arts and design to Gen Z high schoolers, what students really think about AI, and why creativity in education deserves more credit (and funding). If you’ve ever questioned whether this generation “gets it,” this episode prove...

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    218. What Real Leadership Looks Like with Veronica Perondi

    June 10, 2025 • 40 mins
    Ever feel like you’re stuck in your own professional bubble, wondering how to actually make connections that matter? Michelle dives in with Veronica Perondi of LEAD San Diego into what it really takes to break out, build a brag-worthy network, and get your seat at the t...

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    217. What Travel Teaches You About Creativity with Caroline Tomlinson

    June 3, 2025 • 41 mins
    Drop everything and book a flight. Join Michelle and illustrator Caroline Tomlinson as they dive into the winding, wanderlust-filled path that led Caroline from agency burnout to full-time artistry, with pit stops in London, Cape Town, and New Zealand. They talk grit, galleries, creative identity, and the irreplaceable inspiration of travel. Tune in t...

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    216. AI for Brand Designers with Lauren deVane

    May 27, 2025 • 53 mins
    Lauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can’t afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strate...
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    215. Client Case Study: FRG Real Estate (Part 2)

    May 20, 2025 • 33 mins
    Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG’s team-first,...

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    214. What Google Wants in 2025: SEO Tips from Searchlight Digital

    May 13, 2025 • 45 mins
    SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this ...

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    213. Diversify Your Creative Business with Pandr Design

    May 6, 2025 • 36 mins
    Ready to ditch the starving artist trope and paint your own path to creative success? From charging what you’re worth, to calling out sneaky art competitions, and navigating the wild world of social media—Michelle and Phoebe break it all down. Pull back the curtain on the business of murals, how Phoebe cold-pitches her way to projects, and why she’s o...

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    212. Setting Social Media Boundaries with Colette Peri

    April 29, 2025 • 41 mins
    What if your anxiety is really just untapped creativity looking for a way out? Join Michelle and stop-motion expert Colette Peri as they give actionable tips for setting social media boundaries, making time for soul-nourishing hobbies, and rediscovering creativity just for the fun of it. In this episode, Colette shares how she found her niche, and wha...
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    211. How to Run Better Ads with Litchfield Media

    April 22, 2025 • 43 mins
    Melissa Litchfield is the marketing strategist brands call when they're ready to run ads that actually convert. In this episode, she breaks down the Facebook and Instagram ad game—from testing offers to ad copy do’s and don’ts to how your creative strategy can make or break your ROI. She and Michelle also dive into ad budgets, email list-building, and...
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    210. Scaling Your CPG Brand with Queen St Bakery

    April 15, 2025 • 45 mins
    From a homemade gluten-free loaf for mom to Whole Foods shelves nationwide, Queen Street Bakery’s journey is anything but bland. Founders Giovanni and Tony share how they built a better-for-you, gluten-free bakery brand without cutting corners or flavor. They dig into i...

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    209. How to Build Creative Confidence with Molly Reopelle

    April 8, 2025 • 37 mins
    Big art. Bigger confidence. Molly Reopelle shares how she went from calligraphy at weddings to murals that define neighborhoods—literally. In this creative deep-dive, her and Michelle unpack the magic of large-scale art, finding your visual style, and navigating pricing with confidence (even if you’re Midwest nice about it). Molly drops gems on creati...
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    208. Client Case Study: Avenue 8 Cocktails

    April 1, 2025 • 35 mins
    One woman. One wild idea. One perfect can. Tiffany Jones, founder of Avenue 8 Cocktails, joins Michelle to share how she turned a frustration into an award-winning beverage brand. She'll walk you through the female-led research, formulation, and design process that brou...
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    207. How to Prep for a Brand Shoot with LeightBox Media

    March 25, 2025 • 39 mins
    If your Dropbox is full of unused brand photos… this episode is your intervention. Photographer and videographer Nadia of LeightBox Media joins Michelle to dish on everything from shoot prep to post-production magic. They talk creative direction, pricing realities, how to plan for photos with real longevity—and why one great image can work way harder ...
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