Lina Montero-Soto makes magic wherever she goes and in whatever she does. So when the founder of Magico marketing agency isn’t creating brand magic, she’s working on Make Eco Easy, a community focused initiative to help transform the eco-awkward among us into eco-able humans. Lina’s ‘wake-up moment’ happened during an organised beach clean-up while picking through small pieces of chip packets, muesli bar wrappers and countless other plastic pieces. It struck her that was what she put in her kids’ lunch boxes each day. Disappointed in herself, she decided it was time to be more mindful about what sustainability and she begun reaching out to people who are leaders in creating sustainable products, services and tips for others to live more eco-friendly lives. Lina’s determined to leave this world a better place than when she arrived in it. www.magico.co.nz
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