Know Like Trust for Real Estate
We believe when your clients know, like, and trust you, something magical happens. You become the authority in your niche; you attract like-minded people, your business thrives, and most importantly, you feel great because you've helped people and built valuable relationships along the way. In this podcast, we share our experiences, tools, and tips, and those of our expert guests on how to live, work and thrive with a Know, Like, Trust mentality.
Episodes
If you've ever thought, “I need expert help, but I can’t afford a full-time executive,” this episode is for you.
Laura O’Connor joins me; collaborative strategist, operations expert, and co-author of The Shift to Fractional Leadership. Together, we unpack the growing trend of fractional leadership, why it's booming in real estate, and how brokerages and businesses can scale smart, fast, and with heart.
You’ll learn:
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W...
In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.
We cover:
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The biggest shifts in email marketing, including the role of AI and automation
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Why open rates are no longer the best metric—and what to measure instead
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How to use personality and storytelling to increase engagement
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List growth strategi...
Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, <...
What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your values?
In this episode, I’m joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the people you’re meant to serve. We dive int...
Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage.
As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence.
Pearls in this episode ...
In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing agents, but by empowering them.
Keith breaks down the real impact of AI, why we’re not heading for a robot takeover, and how smart agents can stay ready to seize new opportunities. He explains why emotional intelligence is still your superpower, what role creativity plays in an A...
In this episode of The Know Like Trust Podcast, I sit down with the incredible Laura Gassner Otting, Wall Street Journal bestselling author, serial entrepreneur, and a regular contributor on Good Morning America. We dive into her latest book, Wonderhell, and the emotional rollercoaster of success—how achieving something great can leave you both exhilarated and overwhelmed by what’s next.
Laura shares:
✨ Why success can be both...
In Episode 106 of Know Like Trust for Real Estate, I'm joined by Paul Zweben, a former chef and restaurateur turned top-producing real estate professional in Manhattan.
Paul, alongside his wife Carolyn, leads the Zweben Team, known for its innovative approach to real estate.
What sets Paul apart? He seamlessly integrates his 30 years of culinary expertise into his real estate brand, creating a memorable and engaging experience ...
In this episode of Know Like Trust, I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices.
We dive deep into:
- How Erica developed her brand voice (spoiler: it didn’t happen overnight)
- Why trying to sound like everyone else is the fa...
I’m joined by my longtime friend and marketing powerhouse, Wayne Partello. Wayne has had an incredible career—from his early days as a nightclub DJ to leading marketing for major sports teams like the Miami Dolphins and the San Diego Padres. Now, as the co-founder and CEO of Cuento Marketing, he helps brands find and amplify their unique stories.
Wayne and I dive deep into:
✨ The power of authentic brand voice—how to build a r...
In this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty.
Wendy shares her unique perspective on personal branding, including how to uncover your authentic self, create meaningful content, and stay relevant in a rapidly changing industry. She also highlights eXp’s groundbreaking partnership with Canva, empowering agents to build their brands with powerful, access...
In this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea, complete with expert interviews and ...
Hey friends, today I've got a quick mini-episode about my love for mapping out the year ahead—aka my favorite season: business planning season! Inspired by childhood road trips and my mom’s old-school maps, I’ll walk you through practical tips to set yourself up for a successful 2025.
Here’s what we cover:
✨ Why business planning is a must (and how it saves time and stress). ✨ The importance of awakening and articulating your p...
Hey friends, it’s Christine, and I’m back with a Know Like Trust replay of my fantastic discussion with real estate leader Kristine Newell.
Tune in and learn how you can keep your head in the game during tough times in real estate—because, let’s face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say. S...
Welcome back to Know Like Trust! Today, I’m joined by Julia Douglas, creator of Behavioral Punctuation—and wow, you're in for a fresh perspective!
Julia introduces us to her fascinating concept of using punctuation as a tool to elevate leadership and communication. From knowing when to “put a period” on projects to using an “exclamation point” to celebrate team wins, Julia’s method offers simple but powe...
Welcome back to Know Like Trust! Today, I’m chatting with Michelle Goodridge, Founder and CEO of Real MG, a global networking community for women in real estate—and you’re in for something special!
Michelle talks about building a supportive, meaningful community and how small acts, like sound baths at her events, bring fresh energy to real estate. We also dive into setting boundaries, avoiding burnout, and s...
Welcome back to Know Like Trust! Today, I’m chatting with creative entrepreneur and business strategist Darnell Brown— and my goodness, you're in for a treat!
Today, we’re diving into how to unleash your creativity to grow your business and connect with your audience. Darnell shares his best tips for staying curious, being resourceful, and approaching clients with empathy — whether you’re an introvert or extrovert.
Darnell al...
In this REPLAY episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she’s using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and nego...
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