C’est l’épisode 63 de la ligne diagonale et je plonge dans le sujet du copywriting, qui est évidemment une des expertises que j’offre à ma clientèle (wink, wink). Je te parle du concept de dissonance cognitives et de comment on y est confronté comme entrepreneur et entrepreneuses, mais aussi des stratégies utilisées pour résoudre ces conflits intérieurs. Finalement, je te donne quelques idées pour utiliser le concept dans ton marketing.
Mets ça dans tes oreilles!
Retrouve les shownotes de l'épisode au slasheuse.co/63 et abonne-toi sur Instagram @_slasheuse.co
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