C’est l’épisode 17 de La ligne diagonale et aujourd’hui, je me demande si c’est payant de travailler pour des OBNL, et s’il faut absolument faire des rabais sur nos services quand on travaille avec des organismes. Mais surtout, qu’est-ce que ça implique de faire du marketing et de la rédaction persuasive quand notre but n’est pas de vendre, mais plutôt de sensibiliser ou d’amasser des dons. J’en parle avec Charles Saliba-Couture.
Mets ça dans tes oreilles!
Retrouve toutes les notes de l'épisode au https://slasheuse.co/17
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