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November 25, 2024 9 mins

In this episode of Latinas Empowering Latinas, I discuss the essential elements of building a successful online presence as an entrepreneur. I emphasize the importance of understanding your target audience, the significance of website ownership, and the need for effective SEO strategies to enhance visibility and growth. I share my personal experiences and insights on navigating the challenges of website management and the importance of education in these areas.

Main Topics

  • Understanding your Ideal Customer Avatar (ICA) is crucial.
  • Offering value and consistency is key in content creation.
  • Website ownership is vital for control and security.
  • SEO serves as free advertising that builds over time.
  • Regular updates and maintenance of your website are necessary.
  • Educating yourself about website management can save you headaches.
  • Knowing how to jump in and manage your website is important.
  • The right keywords and optimization can enhance your online presence.
  • Landing pages need to be optimized individually for effectiveness.
  • Building a strong online presence requires strategic planning and execution.

Additional Resources

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Latinas Empowering Latinas can be found on Apple Podcasts, Spotify, Audacy, Amazon, Deezer, Player FM, iHeartRadio, Samsung, Gaana, and on our website at JanessaBorges.com

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