Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!

Episodes

199: How to Add Value to Your Subscription Box without Adding Cost

June 13, 2025 • 11 mins
Do you think your subscription box has to be stuffed to feel valuable? Let’s shift that mindset. In this Friday Fuel episode, I’m giving you a reality check and a smarter way to think about value. You’ll learn three simple ways to increase the perceived value of your subscription box without adding more products (or more cost). These tips came straight from recent member box openings inside Launch Your Box. And they’re the...
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198: 7 Steps to Turn Your Product Business Into a Subscription in 90 Days

June 11, 2025 • 27 mins
In this episode of the Launch Your Box Podcast, I’m walking you through the 7-step roadmap to turn your product-based business into a subscription in 90 days or less. These are the same steps I used when I launched my first subscription. And the same steps I teach inside Launch Your Box. Step 1: Simplify Your Subscription Box Tech You need: A way to sell online A way to collect recurring payments That’s it. ...
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197: 4 Things That Will Get You to Your First 100 Subscribers

June 6, 2025 • 12 mins
Hitting 100 subscribers can feel like a huge milestone. And that’s because it is. It’s a sign of momentum, confidence, and real growth. In this Friday Fuel episode, I’m breaking down the 4 things that helped me – and so many Launch Your Box members – reach that 100-subscriber mark faster. If you’re stuck in the 20 to 30 subscriber zone and not sure what to focus on next, this episode is for you. These four areas are simple, p...
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196: What Smart Subscription Box Owners Do In The Slow Months

June 4, 2025 • 28 mins
If you’ve ever found yourself dreading the “J months” of January, June, and July, you’re not alone. A lot of subscription box owners and product-based business owners see these as slow, even sluggish seasons. But what if that mindset is the very thing holding you back? In this episode of the Launch Your Box podcast, I’m sharing a mindset reset, practical list-building strategies, and five real sales ideas to help you beat the su...
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195: Too Many Ideas? Here's How to Pick ONE Box to Launch

May 30, 2025 • 10 mins
Have a million subscription box ideas, but no idea which one to launch? You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to help you move from overthinking to deciding. Because the truth is, clarity doesn’t c...
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Raising Prices and Achieving Long-Term Sustainability

May 28, 2025 • 30 mins
“It takes money to grow.” - Sarah Williams Is it time to raise your prices? After all, costs are up on absolutely everything. Your costs are up - on products, packaging, shipping, and more. Your costs going up means your profit margins are going down.  If you don’t raise your prices, you’ll keep chipping away at your profit margin - and your business won’t be sustainable long term. It takes money to grow your business. A lower pr...
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194: Worried No One Will Subscribe? Listen to This First

May 23, 2025 • 9 mins
Are you worried you’ll launch your subscription box and no one will subscribe? You’re not alone. This fear shows up for nearly every subscription box owner at some point, especially in the early days. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a mindset shift and some simple, strategic steps to help you move forward with clarity. Even if you’re starting from zero. If fear or self-doubt has you feelin...
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Facebook Ads Won't Grow Your Subscription Box For You

May 21, 2025 • 18 mins
Your subscription box business isn’t growing like you want it to. You’re not gaining subscribers at the rate you’d planned for and hoped for and you’re not sure what to do.    If you start looking around for advice, you’re likely to find people telling you the answer to your problem is Facebook Ads. I have a different opinion.    Facebook Ads will NOT grow your subscription box for you. Yep, I said it. I know this might be an u...
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193: 4 Ways to Grow Your Subscription Box Audience on YouTube

May 16, 2025 • 11 mins
Are you posting videos to YouTube but not seeing much traction? You’re not alone—and you’re not doing anything wrong. But a few small shifts could make a big difference. In this Friday Fuel episode, I’m breaking down four simple, strategic ways subscription box owners can grow their audience on YouTube—without expensive equipment, complicated editing, or hoping a video goes viral. Whether you're just getting started or trying to...
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192: The Subscriber Growth Strategy Nobody Talks About

May 14, 2025 • 31 mins
Most subscription box owners are focused on growing their subscriber count. And while getting new customers is exciting, it’s not where sustainable growth comes from. If you want to build a thriving, profitable subscription business, there’s one strategy you can’t afford to ignore: retention. In this episode, I’m breaking down the difference between chasing subscribers and keeping them — and why keeping them can make a bigger imp...
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191: 5 Things I Wish Every Subscription Box Owner Knew Before Launching

May 9, 2025 • 11 mins
Starting your subscription box? Or maybe you’ve already launched—and now you’re realizing there’s a lot more to it than you expected? You’re not alone. In this quick, 10-minute Friday Fuel episode, I’m sharing five lessons I wish I could go back and tell myself before launching my own subscription box. These are the things that catch new box owners off guard—and if you know them early, they’ll save you stress, money, and momentum...
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190: Not Growing on Instagram? A 3-Step Strategy That Works

May 7, 2025 • 37 mins
Struggling to grow your subscription box on Instagram? You’re not alone. In this episode of the Launch Your Box Podcast, I’m joined by Instagram strategist Michelle Gifford to break down exactly how to grow on Instagram right now—even if you're starting from scratch or feeling stuck. I first connected with Michelle after seeing my friend Heidi’s Instagram take off. When I asked what changed, Heidi said, “Just do what Michelle say...
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189: Is Your Website Costing You Sales? 5 Must-Fix Mistakes

May 2, 2025 • 12 mins
Welcome to Friday Fuel—a brand-new mini-episode series designed to give you quick, actionable insights to move your subscription box business forward. These episodes are short, sharp, and packed with practical takeaways—all in under 10 minutes. In this very first Friday Fuel, I’m breaking down five common website mistakes I see subscription box owners and online product sellers make over and over again. Mistakes that might be co...
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Sarah’s Strategies to 100 Subscribers and Beyond

April 30, 2025 • 21 mins
Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t.  Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself ...
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188: Launching in 30 Days? Here’s Exactly What I Would Do

April 23, 2025 • 24 mins
Are you 30 days away from launching your subscription box? Whether you’re launching for the very first time or opening up to new subscribers again, these steps will help you build momentum, stay focused, and launch with confidence. Step 1: Set Your Launch Date (and Tell People About It) When you commit to a specific date—and announce it to your audience—everything shifts. You create urgency. You focus your content. You hold yo...
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187: How Two Students Hit $1M in 12 Months by Doubling Down on Their Subscriptions

April 16, 2025 • 41 mins
Whether you’re just getting started or dreaming of your next big milestone, this conversation will encourage you, motivate you, and inspire you . We talk about how they built momentum, what they focused on (and what they let go of), and the mindset shifts that helped them scale without losing their sanity. Kristy launched Kristy’s Craft Room in 2019 by simply doing what she loved — crafting and building community. She hosted in-pe...
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3 Email Automations Every Subscription Box Owner Needs

April 9, 2025 • 23 mins
What if I told you writing six simple emails once could bring ongoing revenue into your subscription box business?    There are three email automations (also called flows or sequences)every subscription box owner needs to have in place. Write these once and they’ll work for you for a long time.    If you’ve listened to my podcast, seen me on social media, or read my blog, you know I like to keep things simple but effective. That’s ...
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186: Spring Sales: How to Generate Extra Revenue with One-Time Boxes

April 2, 2025 • 21 mins
Spring is here, and it’s the perfect time to bring in some extra revenue—even if you don’t add any new subscribers. In this episode, I’m sharing two super simple, super effective ways you can generate quick cash flow this season by creating limited-time, one-time boxes your audience will love. These strategies work, whether you want to clear out inventory or make the most of gift-giving opportunities. Spring is the perfect time to...
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185: “It’s Never About the Money.” Scaling past 1,000 subscribers with Jane’s Agenda

March 26, 2025 • 31 mins
When Jane Wild of Jane’s Agenda first joined me on the podcast in Episode 92, we were celebrating a huge milestone: 500 subscribers to her planner subscription. That was a big deal—and one that meant Jane had to start doing things differently in her business. Now she’s back, and her numbers have more than doubled. With 1300 active subscribers and an 85% growth rate in 2024, Jane is sharing exactly how she got here—and what she’s d...
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Running a Giveaway to Build Your List

March 19, 2025 • 20 mins
Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people.  One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list!   W...
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