Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
Episodes
July 24, 2024 • 28 mins
“20% of your customer base generates 80% of your revenue.” - Sarah Williams
Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thi...
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July 17, 2024 • 26 mins
In this episode, I’m going deeper into lead magnets and showing you how to build a lead magnet funnel.
Top of the funnel -this is the largest part of the funnel. Your goal is to collect as many leads as possible. Start with a free offer, giving your audience something of value.
Freebie or low-dollar lead magnet.
Ads to targeted interests going to cold and warm audiences.
Make sure your lead magnet is niched down so you don’t ...
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July 10, 2024 • 22 mins
Two busy moms with six kids between them became best friends, bought a Cricut machine to start making custom t-shirts, and now have more than 800 monthly subscribers to their T-Shirt Club. Of course, there’s a little more to the story than that! If you’re feeling stuck in your subscription box journey, this episode will inspire you.
Andrea and Whitney became friends in 2018, decided they needed a hobby and bought that Cricut mach...
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July 3, 2024 • 59 mins
Last week I hosted our annual Subscription Box Week and it was so so good! Part of the week features interviews with subscription box owners who have various types and sizes of businesses. This year, I interviewed 4 subscription box owners at once - all of whom have some type of bakery box. Each serves a different niche and each followed a different journey. All are SO inspiring!
Lauren is the “celebrity” of the group! You migh...
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June 26, 2024 • 20 mins
Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box.
When people start thinking about starting a subscription box, they think about a ful...
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June 19, 2024 • 41 mins
When you’re just getting started on your subscription box journey, it can be hard to imagine yourself successfully managing a thriving subscription. That’s when you need to seek inspiration from someone just a few steps ahead of you. Kathy Strahs from The Awayday Box is just that person.
Kathy was inspired to provide moms like her - burnt out and depleted from all the past few years have thrown at them - with a truly special, sel...
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June 12, 2024 • 21 mins
What if you could level out your revenue, create consistency, and put an end to the feast-and-famine cycle of one-time product sales? What if you could add stability to your business that allowed you to cover payroll and overhead expenses? What if you knew the inventory you were buying was already sold?
Let’s talk about the life of a product-based business owner. Before I started my subscription box, this was my life, too.
Spend...
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June 5, 2024 • 21 mins
Once a year, thousands of people join me for a one-of-a-kind subscription box coaching experience. Subscription Box Week is coming soon… and I can’t wait!
Several years ago, I had started my coaching membership Launch Your Box and it was growing. Slowly. I wanted to put some gas on it and grow more rapidly. A conversation with my mentor, Stu McLaren, led to the realization that letting people spend a week with me as a teacher an...
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May 29, 2024 • 25 mins
Do you get excited thinking about starting a subscription box but worry about what it will cost to get started? A subscription box is an eCommerce business which means there are start-up costs involved just like with any other online business. These costs can vary depending on what you want to do.
You can be profitable from month one, but you have to understand your costs. Understanding them helps you:
Price your subscription bo...
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May 22, 2024 • 16 mins
You can turn on the news and see what’s happening with our economy. Big box retailers are closing, small businesses are shutting their doors. Yet I’m here to tell you NOW is the right time to start a subscription box. Why?
The answer is simple.
People are buying. I see it every day in my own business. I saw it during my recent very successful launch. And I have the honor of working every day with subscription box owners who are l...
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May 15, 2024 • 27 mins
Do you have a product-based business? Are you selling products via an Etsy store, in a pop-up shop or a retail store? Are you selling one-off products online? Adding a subscription box to your existing business is a no-brainer and can offer you so many benefits!
Adding a subscription box provides:
A stable, predictable revenue stream - recurring payments benefit your business in so many ways, including stabilizing your cash flow...
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May 8, 2024 • 29 mins
Let’s start this year with a better plan, a plan to help you move forward because… It’s Time to Start Your Subscription Box!
Now is the time to get started the right way.
See, it’s hard to take steps forward with starting your subscription box if you can’t visualize who that box is for - your ideal customer. And if you already have a subscription box and you’re struggling with marketing, gaining subscribers, or retaining the ...
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May 1, 2024 • 26 mins
When you don’t know where to start, it’s easy to start in the wrong place.
You have an idea. A dream. You want to start a subscription box. But you don’t know how. So you do what everyone does. You google. It. And you find out there are all kinds of people wanting to sell you all kinds of things to help you run your subscription box business. Software, packaging, marketing tools, and more.
In the beginning, before you even ge...
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April 24, 2024 • 30 mins
Do you think you’re too old to start a business? Do you worry it’s too late to pivot and do something you’re truly passionate about? Something that could make a huge difference in the lives of you and your family?
It’s not too late. It’s never too late. I say it often, but sometimes it takes hearing it from somebody else before it really sinks in.
Get ready to be inspired as I introduce you to Bev Schweigert, owner of Blessed Be ...
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April 17, 2024 • 15 mins
Can anyone start a subscription box business? Yes. I truly believe this.
I say it all of the time - I’m not special. And no, that doesn’t mean I don’t think I’m great or suffer from a lack of confidence. It just means I don’t have anything you don’t have.
I’m an ordinary person who doesn’t give up. And it’s that “not giving up” piece that matters. That’s the thing you need to have if you’re going to not just start a subscription ...
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April 10, 2024 • 18 mins
On March 5th at about 10:00 in the morning, Facebook went down. Instagram went down, too. The outage didn’t last long, but it had an impact on so many business owners, especially those who rely heavily on social media. That day, Meta was only down for a short while, but what if it was down for the day? The week? The month? What if it went away for good?
Do you have systems in place to reach your audience outside of social media?
...
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Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription.
Betsy’s question? How to balance what she giv...
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March 27, 2024 • 39 mins
One of the biggest benefits of a subscription box business is recurring revenue. You can build ANOTHER recurring revenue stream in your business by adding a membership to your subscription box business.
In episode 145 of this podcast, I interviewed three of my Mastermind students, all of whom hit $1 million in revenue last year! They have different businesses and followed different paths to where they are now, but one thing they h...
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March 20, 2024 • 26 mins
Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers.
When I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’...
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March 13, 2024 • 35 mins
Does it feel like you are making good sales, but nothing is left in your bank account at the end of each month? Are you bringing in enough revenue to cover your overhead and pay your employees but can’t pay yourself? I’ve been there. If you’re a small business owner, you’ve been there, too.
It’s time to change how we think about sales and profitability. And I’ve brought the perfect person to the podcast to help us do just that. In...
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