538: How to Lead in High-Stakes Environments with Jeffrey Sanow

How do you lead under pressure—when the stakes are higher than ever?

Join host Nicole Jansen as she welcomes Jeffrey Sanow—a highly decorated former senior CIA intelligence officer and social skills instructor—for a rare, behind-the-scenes exploration of negotiating, leading, and communicating in the world’s most demanding environments. Drawing on decades of experience from covert missions to boardrooms, Jeffrey shares hard-earned lessons in the art of human intelligence (HUMINT), the nuances of managing high achievers, and the subtle balance between respecting authority and staying true to your ethics.

In this deeply insightful conversation, Jeffrey unpacks how global adventure shaped his path to the CIA, reveals his philosophy on truly listening as a leader, and discusses the mission-driven culture that makes organizations like the CIA distinct. Along the way, Nicole draws out practical wisdom on empowering teams, navigating mistakes, servant leadership, and recognizing when your people might be working against your goals.

Walk away with actionable communication tactics, a fresh appreciation for cultural intelligence, and a peek inside the world of national security leadership.

What We Discuss in this Episode

• What drew Jeffrey Sanow to a career in the CIA, and how did his Peace Corps experiences prepare him?
• How to check your ego at the door and lead with emotional intelligence.
• What does “reading the room” really look like in high-stakes negotiations?
• How do you empower high achievers and foster a culture where it’s safe to fail?
• Practical tactics for spotting sabotage or disengagement within your team
• The value of servant leadership—at the CIA, in business, and beyond
• Why authentic listening is the most underrated leadership skill
• A candid look at the organizational culture and changes at the CIA in recent years
• Lessons for entrepreneurs and executives from the world of intelligence

Key Takeaways

1. Adventure and Service: Curiosity and a drive for adventure led Jeffrey from the Peace Corps to a decorated CIA career—serving not just the U.S. government, but the American people.
2. Tailored Communication: Effective leaders customize their approach to each team member, building individual connections for maximum impact.
3. Reading the Room: Body language, active listening, and subtle cues are vital—aware leaders watch for unspoken signals.
4. Empowerment to Fail: Create space for mistakes—this is where innovation and growth happen, even in high-security settings.
5. Servant Leadership: The best leade