019: Developing an Employer Leadership Brand That Attracts, Retains, and Inspires

Build the leadership brand your people deserve

In this episode of Leadership Transformations, we explore a critical yet often overlooked driver of organizational success: your employer leadership brand. Janet Taggart returns to unpack what an employer leadership brand really is, why it’s more important than ever in today’s talent-driven landscape, and how to build one that fuels retention, sharpens recruitment, and supports sustained business performance.

Listen in as Janet explains how a strong leadership brand doesn’t just guide how you hire and grow leaders—it directly shapes your employee experience, strengthens engagement, and becomes a foundational pillar of your strategic vision. You’ll discover actionable steps to build your own leadership brand, avoid common missteps, and create lasting impact from the top down.

Today we’ll talk about…

• [00:01:50]: What an employer leadership brand is and how it differs from a general employer brand
• [00:05:00]: Why a strong employer leadership brand is crucial in today’s market
• [00:10:00]: How this shapes hiring outcomes, team momentum, and productivity
• [00:12:30]: The impact on morale, engagement, and retention
• [00:15:00]: Integrating your leadership brand into your business strategy
• [00:17:00]: How to build and embed your employer leadership brand authentically
• [00:20:00]: Common pitfalls to avoid—and how to keep your brand real and responsive

Learn how to create a leadership brand that speaks the truth, inspires action, and positions your organization as an employer of choice.

Listen now!

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