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August 26, 2025 29 mins

Have you ever felt like you couldn't lead in tech because you didn't come from a technical background?

This week's guest, Anna Belova, is living proof that non-technical leaders can build cutting-edge tech companies and thrive in the most technical industries. Anna is a serial entrepreneur and CEO who has built multiple successful companies in AR and AI - including selling over 15 million AR books for kids worldwide and creating one of the leading web XR platforms used by Google and Meta. Her secret? She's never written a single line of code, and she wouldn't have it any other way.

In this episode, we dive deep into what it means to lead highly technical teams without a technical background and how to turn perceived weaknesses into creative advantages.

“I think it's one of the main powers that I have, because I'm always thinking about products for people who are not geeks or non-technical as well, like me." — Anna Belova

What You'll Learn in This Episode:

  • How being non-technical gives you an advantage in creating user-friendly products
  • Why "What if?" is the most powerful question for breakthrough thinking
  • How to lead technical teams when you don't speak their language
  • The mindset shift from "building a unicorn" to "building yourself into someone who can build a unicorn"
  • Why authenticity trumps trying to fit into male-dominated tech culture
  • How to turn doubt into creative power as a woman in tech leadership

 

Ready to embrace your non-technical superpowers? 

👉 Connect with Anna Belova on LinkedIn or Facebook to continue the conversation about leading with authenticity in tech. 

💬 And share your biggest "What if?" moment with us - we'd love to hear how you're thinking outside the box in your leadership journey.

 

**Useful links**

 

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