018: Innovating and Adapting a Cut Flower Market

Join me in this exciting episode as I share the dynamic world of cut flower growing, where every day brings new challenges and opportunities. I'll discuss how I navigate changing weather, market demands, and innovative ideas to keep my flower business thriving. Through personal stories from recent months, I highlight the importance of direct customer interaction, scaling flower production, and efficient market distribution. 

In this episode, we also explore the fascinating world of "you pick" farming and flower harvesting. I share the journey of implementing a "you pick" peony patch, the logistics, customer experiences, and the balancing act of harvesting for cold storage while maintaining an appealing field for visitors. Additionally, I'll discuss the complexities of managing a "you pick" flower and berry farm, the importance of educating customers on proper picking techniques, and the challenges of scaling down operations while remaining profitable. 

Reflecting on niche marketing strategies and the importance of dedicated staff, this episode is packed with insights to help you manage and grow a successful cut flower business.

In this episode, you will hear:

• Adaptation strategies for thriving in the cut flower industry amid unpredictable weather and market changes.

• Insights on scaling flower production and developing efficient market distribution processes.

• Launching and managing a "you pick" peony patch, including customer engagement and logistical challenges.

• Balancing flower harvesting for cold storage versus maintaining field appeal for visitors.

• Educational aspects of "you pick" farming, such as teaching proper flower picking techniques.

Resources from this Episode

• Freebie: Learn the secret to Cut and Come Again Flowers - https://www.learncutflowergrowing.com/cut-and-come-again-flowers

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.