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May 12, 2025 34 mins

All too often, new managers have no training, peer group, or support. Then, when they fail or burnout, we say they weren’t management material. We can and we should do more to support new managers.

When Cru, a faith-based nonprofit, faced this exact challenge, they decided to offer a coaching program to their emerging leaders. This coaching program would bring in business leaders from outside their organization and engage them as coaches, creating cross-sector support, cross-sector relationships, and cross-sector sharing.

Bob Tiede, who helped start this program over 20 years ago, is joining me to share how this program works and what benefits they've seen in their organization.


▶️  Cross-Sector Coaching: Enhancing Nonprofit Leadership Development Strategies 

▶️ Key Points:

00:58 The challenges new managers face

03:11 Bob’s career journey

09:03 About Cru

10:56 The start of Cru’s cross-sector coaching program for emerging leaders

19:17 The value of cross-sector coaches 

23:52 Recruiting cross-sector coaches

26:36 The benefits of a cross-sector coaching program


Resources from this episode:

Join the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collective

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Connect with Bob

Linkedin: Bob Tiede

Website: cru.org & leadingwithquestions.com


Connect with Heather

Linkedin: Heather Burright

Website: skillmastersmarket.com

Book an interest call with Heather here.



Learning for Good is the podcast for nonprofit leaders seeking practical L&D solutions. Hosted by Heather, an experienced consultant, we dive into leadership development, instructional design, change management, and staff management strategies tailored to nonprofit organizations.

Discover how to implement impactful learning solutions, foster belonging, and influence senior leaders. Each episode provides the tools you need to confidently navigate high-level conversations and drive meaningful change within your organization.

Let’s create lasting impact through innovative L&D solutions!

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