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May 7, 2025 75 mins

What if your exit wasn’t reactive—but reverse engineered?

In this episode, Kris Jones and Ed Button Jr. dig into the stigma around “exit,” how ego kills deals, and what it really means to build a company with an intentional endgame. From Kris's near-sale of Pepperjam to Ed's generational transition at Button Energy, this episode is packed with stories, strategy, and real talk on how to leave your business the right way.

Whether you're a startup founder or a family business owner, this episode will change how you think about legacy.

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