In this episode, Spencer sits down with Jason Berkowitz, founder of a successful SEO business in Salt Lake City, to discuss Jason's entrepreneurial journey, the evolution of SEO strategies over the years, and the role of AI in digital marketing.
Takeaways
- Beyond a certain point of education, work ethic, and intelligence, all outcomes in life are dictated by leverage.
- Leverage can be built through skills, technology, and financial resources.
- AI is not true AI yet, but it can be used to automate certain tasks and improve workflow.
- Delegation is key to achieving more with less time and effort.
- Subject matter experts play a crucial role in creating high-quality content.
- Procrastination can be valuable when used strategically.
- The focus funnel framework helps prioritize tasks and optimize productivity.
- The SEO landscape is constantly evolving, but some legacy principles still apply.
- YouTube has a different algorithm and requires a different approach to optimization.
- The key to success in SEO is providing value to the user and focusing on the user experience.
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