I have a great show for you today. My guest is Dan Toback and you’re going to get some tips on how to 10x your wholesaling business. These are the same things he uses in his own business.
Now if you aren’t a wholesaler, this show is still for you. Dan is an expert when it comes to talking to sellers in a way that builds trust and rapport, he has a rock-solid follow-up process, and he’ll go deep into some of the systems and processes he uses in his own successful real estate investing business.
[00:00 - 11:14] - Building Your Local Brand and Reputation
- Represent yourself as a friendly neighborhood buyer, not a big hedge fund
- Adopt a friendly culture in your interactions and marketing
[11:14 - 18:20] - Leveraging Direct Mail Marketing
- Can be expensive but effective. Start small with handwritten letters if needed.
- Focuses on motivated sellers who call you.
[18:20 - 24:35] - Qualifying Leads Over the Phone
- Build rapport and get to know the seller
- Understand their motivation for selling
- Confirm decision makers will be present
[24:35 - 38:00] - Hiring for Culture Over Skills
- Can train skills but not personality and character
- Want people interested in solving problems over just the money
[38:00 - 55:30] - Using Home Inspections and Standing Out
- Worth the small investment even for cash buyers
- Gives you justification to renegotiate if needed
- Don't just compete on price - be uniquely different
Resources Mentioned:
Discount Code For Coaching with Dan: Probate Queen
Freebie: Probate Investing Simplified
Book Mentioned:
“Get Different" by Mike Michalowicz
Key Quote:
“If I can do it, You can do it. I wasn't naturally a good salesperson.” - Dan Toback
WANT TO LEARN MORE?
Connect with me through my website, Instagram, and LinkedIn
Or you can send me an email at sharon@sharonvornholt.com
Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.
Learn more about this podcast on iTunes, or Stitcher.
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