Why Real Estate Investors Must Master Presentations

Real estate investors are often asked to give a presentation and that can be for a number of reasons. You may be asked to speak in person at a REIA meeting or a local meetup, to a group of investors in an online meeting, or even as a guest on a podcast. 

 

However, one of the most important times a real estate investor needs to know how to communicate effectively is when they are meeting with a private money lender. The person you are asking to put their trust in you by loaning you money isn’t likely to do that if you can’t clearly communicate the opportunity FOR THEM. They have to feel comfortable with you and your capabilities.

 

If you think about it, you are actually giving a type of presentation every time you talk to a motivated seller. Being able to communicate effectively is one of the most important skills real estate investors need.

 

My guest today is Brenden Kumarasamy, the founder of MasterTalk. Brenden is an expert on this topic, so be prepared to take some notes on these simple but effective tips to master your next talk. You can reach out to Brenden at the links below to learn more.

 

[00:01 - 07:25] Opening Segment

• Introducing Brenden to the show

• He coaches ambitious executives and entrepreneurs on how to become the top 1% of communicators in their industry

• Real estate investors need to know how to communicate effectively when meeting with a private money lender

• Posture and confidence are important when presenting to motivated sellers

 

[07:26 - 15:27] Mastering Presentations for Real Estate Investors

• Practicing the Random Word Exercise and Question Drill can help real estate investors become more proficient in their field

• When giving presentations, it's essential to take a step back and ask yourself what the outcome of the presentation should be

• The intention of the presentation should be tailored to the audience and goal, such as inspiring an audience or raising capital

 

[15:28 - 32:43] Tips for Taking Your Presentation to the Next Level

• Ask yourself if the speaking engagement is a good use of time

• Invest in the talk to get something out of it

• Use techniques like text campaigns, social media, and freebies to draw people in

• Write down a communication manifesto to be the best speaker at the conference

• Introductions and closings of speeches in real estate are often bad

• Focus on personal stories and your vision for the business when speaking

• Spend time on ending a speech, but keep it shorter if attending an event

 

[32:44 - 42:33] Closing Segment

• People will remember stories attached to a person's ideas, not the content itself

• Bridge trust with a personal story and build credibility

•  Focus on one thing at a time while coaching someone

• When raising capital, focus on selling the property

 

 

Quotes:

 

"My definition of communication is how do we convey an idea in a way that achieves a specific outcome for a specific audience." - Brenden Kumarasamy

 

"The goal is not to be great. The goal is to be the best speaker at the conference. So who do we need to be that person, and how much more money will we create? And in real estate, it is a lot of money." - Brenden Kumarasamy

 

"People will rarely remember the information that you share, but they'll a