In this episode of Leveraged, Demi and guest Brenda Breland dive deep into what it takes to build a lasting business in the fitness and wellness space, emphasizing the importance of loyalty and marketing.
Using examples from recent events, such as Southwest Airlines' PR flop, they discusses how businesses can better engage and retain customers. Demi + Brenda highlight the significance of email marketing, personalization, and creating membership models to increase client lifetime value. The episode concludes with a discussion on leveraging stay-at-home moms and local influencers over traditional marketing strategies to boost business growth.
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