Leveraging Thought Leadership

Leveraging Thought Leadership

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership. Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics. Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf. Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.


December 3, 2023 37 mins

Thought leaders know that a sharp eye is the best tool for keeping a sharp mind. In fact, others see abilities in us long before we see them in ourselves, and can support us as we blossom into a new role or skill.

Our guest today has found herself asking “Who me?” and “Why me?” at almost every step of her incredible career. Deborah Levine is the Founder and Editor of the American Diversity Report, whose mission is to boost the eff...

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Before anyone shares their ideas, feedback, or concerns they tend to ask themselves two questions:  Am I safe to speak?  And is it worth it?

If the answer to either of these questions is no, odds are they will stay silent.

So how can leaders, teams, and organizations facilitate an environment where speaking up is celebrated and not ignored or punished?

Our guest today is Stephen "Shed" Shedletzky, a speaker, lea...

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The journey of a thought leader often involves moving from being a subject matter expert inside the house, going from room to room sharpening various skills, to eventually leaving the house and applying all of those skills to the greater neighborhood you’ve always lived in.

Kon Apostolopoulos is the Founder and CEO of Fresh Biz Solutions. He's been helping businesses achieve strategic goals for more than 20 ...

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Topics like climate change can be a hot button issue in discussions. 

So how can you deliver thought leadership on controversial topics without disengaging various portions of your audience?

In order to thread that difficult needle, I’ve invited Nora DePalma to join me. Nora is the CEO of Dialogue, a modern PR firm that builds value for organizations seeking to advance cl...
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A lot of thought leaders have written books, eager to get their insights out into the world.

Yet many start the task without having a well-defined plan for what comes next!
Our guest today has literally written the book on writing thought leadership books! Build a Better Business Book: How to Plan, Write...
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Could poor leadership have a direct impact on workers' insurance claims?

Today, we go outside the box by discussing insurance with Clint Tripodi. Clint is a National Practice Leader for The Liberty Company where they are changing the way business leaders look at and think about insurance - through the use of thought leadership.

While insurance is often thought of as "mundane," Clint shares what his company found when they tracked...

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If Generative AI is fed all writing on the internet, then when you ask it a question, it can give you a good answer.  Or at least an answer that is good enough.

For this reason, good enough is no longer good enough.

To discern the role Generative AI can play on the future of thought leadership I’ve invited Mahan Tavakoli to join me.  Mahan is the CEO of Strategic Leadership Ventures which helps people become the sort of leader pe...

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Moving from internal thought leadership to being a solo act means having to take on a lot of new roles.

Marketing, research, and publishing all fall on your shoulders now.

Are you prepared?

Today our guest is Dan Pontefract, who, after a long prosperous career at companies like Telus, struck out on his own as a leadership strategist, change expert, keynote speaker, and award-winning author.  His fifth book...

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What happens when the tools we use to analyze and take control of our environments become the cause of our destruction?

Is your company using the tools they have at their disposal?

Or are the tools using you?

Our guest today is Don Schmincke an explorer, researcher, and partner with The Pacific Institute.  He is also the author of Winners and Losers: Entrepreneurial Lessons from 30,000 CEOs on How to Come Out on...

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How does a thought leader get an audience to take notice, remember, and actively use the content you are putting out?

To get a firm grasp of exactly what engagement means and how to get your audience there, I’ve invited Scott Gould to join me. Scott is a consultant, speaker, and author of The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees, and Communities.

Our conversation begins with ...

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The past few years have seen shake-ups in almost every aspect of thought leadership.
Big challenges can - and have - pushed a lot of people out of the field.

But what some call a "big challenge" is everyday fare to a fighter pilot.

Our guest today is Christian " Boo" Boucousis, a former fighter pilot in the Royal Australian Air Force. He'...
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Death is a natural part of life, but our ideas and dreams can live beyond us - and be an inspiration for generations to come.

Today, our guest is a dear friend and mentor, Dr. Mark Goulston. During his long career, Mark moved from being a psychiatrist and FBI hostage negotiator to being one of the most highly regarded coaches and keynote speakers in the business. He helps companies and individuals gain deeper self-awareness, ...
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Part of thought leadership is making the invisible, visible.
When that happens, it can challenge beliefs and make people uncomfortable and defensive.

So, how can you break through feelings, and make change deeply significant to that future?

Our guest today is Dr. Suzanne Wertheim, the Founder, and CEO of Worthwhile Research & Consulting, where she uses her expertise to improve hiring, organizational culture, engagement and retent...

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Thought leaders are often torn between scale and depth.
Scale allows you to reach a large audience, while depth allows you to have massive impact.

So, where's the happy medium?

Today’s guest is Jennifer Dulski, the CEO and founder at Rising Team which blends experience and science to help leaders ensure people on their teams feel valued, motivated, and connected.  In addition, she is the bestselling author ...

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How do you get people to think about new ideas?
And then, how do you move your audience from thinking - to buying?

To examine how ideas go from brainstorming to industry-changing, I’ve invited Pete O'Heeron to join me for today's podcast.  Pete is the Founder and CEO of FibroBiologics, a leading biopharmaceutical company focused on developing and commercializing fibroblast cell-based therapies. Read more

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An investment in thought leadership - for yourself or your org - compounds over time.
Starting earlier in your career will have a greater impact. So what's stopping you from getting started?

For today's episode, I've invited Vaishali Dialani to chat with us. Vaishali is a Senior Customer Experience Strategist at Konabos Consulting; a full-service, end-to-end, digital experience solutions agency.

Vaishali paints a picture of her e...

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All right, thoughtleaders – be honest.
Have you ever nodded off a little during a presentation?

Now imagine a conference filled with rock and roll, choreographed numbers, and comedy. That’s a presentation you’d sit up and pay attention to!

Our guest today is Kraig Kleeman, the founder and Executive Producer for Rock the C-Suite a production company that brings electrifying original and relevant musical performanc...

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Data Governance may not sound exciting - but it's critical!
It covers how your company produces, consumes, collects, and destroys data.  
So, with businesses generating and using more data than ever, 
why is this role so often forgotten?

Our guest today is Lauren Maffeo, Author of "Designin...
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The road to becoming a Thought Leader is never a straight one.  So going from college basketball coach to book influencer might not seem that odd. Still, the map to get there is fascinating!

Our guest today is Owen Sammarone the Founder and CEO of Unleash the Knowledge, LLC; an online, educational community of lifelong learners and avid readers helping authors reach a larger audience.


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There are few thought leaders who work behind the scenes to create, develop, and deploy programs while simultaneously being the face of the brand.

What does it take to find success on both ends?

Today we’ve invited internationally recognized presenter, content developer, business leader and coach Curtis Bateman!  He is currently the Vice President of International Direct Offices at FranklinCovey, and was previously the President ...

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