Leveraging Thought Leadership

Leveraging Thought Leadership

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership. Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics. Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf. Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.

Episodes

July 18, 2021 42 min

Today’s guest on our podcast is Jayshree Seth, Chief Science Advocate at 3M. Jayshree works to raise awareness and appreciation of science and how it aids us in our everyday life. Her first book, The Heart of Science: Engineering Footprints, Fingerprints, & Imprints furthers conversation around science advocacy, thought leadership, and inclusive progress.

In one of our most fascinating conversations to date, Jayshree shares the...

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Is there a difference between activity and productivity? Both make you busy, but only one makes?you fulfilled!.?

Our guest on today's episode is Garland Vance, the co-founder of?Advance?Leadership,?a firm that helps leaders accomplish more and stress less. Garland is also the author of?Getting’ (un)Busy,?a book that takes you through the 5 steps to overcome?"busyness" and live with purpose, productivity, and peace.

The ...

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Today's guest on our podcast is Dolores Hirschmann. Dolores is well known for organizing TEDx conferences, and is also the author of Clarity First, a recently published book that helps people find the clarity they need to grow their business. She has deep experience in marketing, and has blended coaching into her unique approach for helping businesses scale. We are so excited to spend some time talking to her!

Dolores uses her ...

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If one voice can reach a wide audience, what about a hundred voices in unison? Think that would get some attention? You'd be right!

Our guest on today's episode is Joe Sullivan, the co-founder of Gorilla 76: a firm that specializes in helping mid-sized B2B manufacturers modernize their marketing programs. Joe is also is also the host of The Manufacturing Executive Podcast, celebrating a year’s worth of content helping manuf...

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Our guest today is internationally renowned business leader, Doug Conant. Doug is the best-selling author of The Blueprint, an eminently smart and practical guide to leadership that contains 6 content-rich steps to creating a richer, fuller, more elevated professional life. With more than 40 years of leadership experience at first-class companies like Campbell Soup and Nabisco, Doug now focuses on Thought Leadership as the Founder ...

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When an issue is too important and too big for a single leader or team member to own?
How can massive organizations tackle challenging issues in a manner that is beneficial to society?   Our three guests in this episode are Surya Kolluri, Jeanne de Cervens, and Brian Forbes. They join us to discuss their critically important study: The Pandemic’s Perfect Storm. This study examines COVID-19’s impact on Gen Z and Millennials, and del...
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If you've ever felt creatively "stuck in a rut," and innovation seems out of reach, this is the episode to cure your woes!    Our guest today is Dr. Chitra Anand, an award-winning Communications & Marketing executive with over 20 years in the technology industry. She's an extraordinary leader, and has spent time as the head of Communications for Microsoft Canada, Director of Marketing at TELUS Corporation, and D...
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Today’s guest is Jim Kouzes the coauthor with Barry Posner of the award-winning and best-selling book, The Leadership Challenge. He's also the Dean’s Executive Fellow of Leadership, Leavey School of Business, Santa Clara University.

Jim tells us about his first meeting with Barry and how they quickly became best friends.  That friendship and their complementary skills and interests led to writing The Leadership Challenge which ...

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Tom Schwab is the Chief Evangelist Officer and Founder of Interview Valet, which helps hosts find great guests for their podcast.   He is also the author of PODCAST GUEST PROFIT which gives step-by-step systems from taking your podcast from obscure to acclaimed!

With more than 2.1 million podcasts out there you are probably curious as to how to get yours heard.  Tom gives us strategies for getting the most out of your podcast, how ...

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Our guest is Tom Kolditz, the author of Leadership Reckoning and Director of The Doerr Institute for New Leaders at Rice University.  The Institute's two-fold mission is to create a powerful and widely available leader development experience and improve the quality of leader development in higher education everywhere.

Tom shares how many universities include the development of leaders in their mission statement.  However, he ex...

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Today’s guest is Melissa Davies, Founder, and CEO of Wieseways Consulting, author of How Not to Act Like a BLEEP at Work, and founding member of the Global Institute for Thought Leadership.  Melissa is a Dynamic Facilitator, Educator & Executive Coach with a global perspective.

Melissa walks us through the path she took to become a thought leader having first had a career as an educator in Canada and The Middle East before land...

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Today’s guest is Jim Adler Founder and Managing Director of Toyota AI Ventures, a standalone early-stage venture capital fund that invests in startups working on A.I., robotics, mobility, and more.

We start the conversation with Jim describing what Toyota AI Ventures does and what its mission is.  From we get into how they help startups take their idea to scale when to introduce processes and how to find a balance that allows creat...

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Today's guest is Jody Grunden, a visionary accountant with over 20 years of experience that has helped pioneer innovative changes to his industry.  Jody is the co-founder and CEO of Summit CPA Group, author of Digital Dollars and Cents.

Jody takes us back to 2013 when he arrived at a conference to speak only to have a series of events go wrong that ended with him giving his presentation off the cuff while wearing a Hawaiian shi...

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Today’s guest is Sandra Smith, Founder, and President of Smith Publicity a marketing company that focuses on authors and expert promotions.

Many things have changed in the last ten years and publicity is no different.  Sandra walks us through some of the big changes authors should be conscious of and why their social media presence and what they share are more imperative now than ever before.

When it comes to success for an author,...

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Today’s guest is Christopher Brace, a global executive successful at building highly effective integrated marketing teams across complex organizations to drive awareness and product sales.

We start our conversation off by discussing how you can emotionally bond customers to a brand of consumer product and how these same techniques can be used to create an emotional connection to an idea.

Christopher shares how he gets his customers...

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Today’s guest is Scott Shute, the Head of Mindfulness and Compassion Programs at Linkedin and the author of the new release book The Full Body Yes.

Compassion is the #1 thing you can do to be successful in business and life.  That philosophy is something Scott shared with the CEO of Linkedin which allowed him to use his history in customer service combined with his passion for wellness to create a position to introduce mainstream m...

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Today’s guest is Michael F. Schein, the author of The Hype Handbook, founder and CEO of MicroFame Media a company that turns consultants into celebrities.

Very few people ever become worldwide famous, but is that really what you need to be a known entity in your field? Michael shares why micro fame is a better goal to seek when you are selling ideas.

Michael and Peter discuss how hype is can be more effective than traditional marke...

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Today’s guest is Stephen G. Pope the founder and CEO of SGP Labs a creative marketing, media, and technology company with the goal of helping others grow their business faster.

Creating video is as easy as hitting the record button, but once that is done what do you do with it?? Stephen shares the importance of having a solid process in place that makes for an easy workflow for everyone involved in it.

Stephen talks about how you c...

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Today’s guest is Justin Foster, the author of Oatmeal vs Bacon and co-author of Rooting Up.? He is a speaker consultant and co-founder of Root + River a practice that specializes in branding for defiant leaders.

Justin shares his path to thought leadership and the tricks he learned along the way, including a brilliant method for how to get in front of potential clients when they won’t answer the phone for a sales call.

Breaking...

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Today’s guest is Ali Ahmed, the director of thought leadership at Fidelity.

We discuss with Ali the work he is doing at Fidelity leading a team of thought leaders, two of the audiences they focus on, and the modalities used to help people along their financial journey that is often not a straight line.

Ali has a strong background in experience design that he incorporates into the content they create.  We discuss the techniques that...

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