290: How to Set Goals That Scare You (and Actually Hit Them)

What if you could stop letting past performance set the limits for what’s possible next year?

In this episode of Life of And, Tiffany sits down with mentor and recurring guest Brian Kavicky of Lushin to talk about what really keeps leaders stuck: the belief that the past predicts the future. Together, they unpack why incremental goals drain energy, how to set “stupid big” goals that reignite belief, and how to get people around you aligned with the vision instead of just following instructions.

They also explore why waiting for the perfect time to start only prolongs anxiety, how to translate goals into team priorities, and what it looks like to connect ambitious vision to daily action through Brian’s “goal–how–what” framework.

You’ll walk away with a framework to:

• Set goals based on possibility, not past performance.
• Align your team by connecting outcomes to shared purpose.
• Turn procrastination into decisive momentum.
• Use your “cookbook” system to translate goals into daily behaviors.

Wish you could talk it out with BK? Good news, you can! Book time with Brian Kavicky here. 

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Mentioned in this episode:

• 286: Why You Need To Stop Apologizing

Timestamps:

(00:00) Intro

(01:16) Listener feedback and real-time coaching

(03:07) Setting bigger goals to break out of ruts

(06:14) Reframing how we set and anchor goals

(10:28) The what and how framework for goal setting

(14:16) Pruning and refocusing for growth in 2026

(16:31) Balancing ambition with family and personal values

(19:40) Aligning vision with team outcomes

(28:03) Understanding procrastination and action

(35:57) Tiffany’s reflection on partnership and growth

Check out the apps and sponsor of this episode:

• This episode is sponsored by Lushin. As part of our ongoing content partnership, Brian Kavicky joins the podcast monthly to share insights on leadership and sales. No compensation is received for referrals.
• Created in partnership with Share Your Genius

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