Create a LinkedIn Ads Funnel

Key Discussion Points:

Why Cold Audiences Need Nurturing:
- Most cold audiences (95%) aren’t ready to engage with sales reps or bottom-of-funnel offers.
- Nurturing involves multiple retargeting stages to move prospects down the funnel, warming them up to higher-friction calls to action.
Building a Multi-Stage Funnel:
- Stage 1 (Cold Traffic): Use LinkedIn’s native audience targeting to reach cold audiences who align with your ideal customer profile.
- Stage 2 (First Retargeting): Retarget website visitors, company page visitors, and ad engagers from Stage 1. Apply targeting "guardrails" like seniority, job function, or industry to refine the audience.
- Stage 3 (Hot Traffic): Retarget prospects from Stage 2 who have engaged meaningfully. These are primed for bottom-of-funnel offers like demos or sales calls.
Best Practices for Funnel Organization:
- Use a campaign naming convention like S01, S02, S03 to clearly identify funnel stages in your account and ensure they’re sorted alphabetically.
- Exclude retargeting audiences from the previous stage to avoid overlap and ensure prospects graduate down the funnel.
Retargeting Audience Management:
- Create retargeting audiences

All Episodes