Show Resources:
Here were the resources we covered in the episode:
DJ Sprague on LinkedInDownload your Free Copy of Reputation King
Subscribe to DJ's Podcast
This episode of The LinkedIn Ads Show is packed with actionable insights on how your company's reputation and social proof directly influence the success of your LinkedIn Ads. AJ Wilcox is joined by special guest DJ Sprague, co-author of Reputation King, to explore how reputation management strategies can supercharge your LinkedIn campaigns.
Key Discussion Points:
-
What is Reputation Management?
DJ explains how reputation management builds trust and credibility, key factors in driving conversions and long-term customer relationships. -
The Role of Social Proof in Ads
Learn how to incorporate trust signals like reviews, ratings, years in business, and client milestones into your LinkedIn Ads to boost engagement and click-through rates. -
Best Practices for Trust Signals on Landing Pages
Discover why consistent messaging, social proof, and trust signals on your landing pages are critical for converting LinkedIn Ad traffic. -
How to Build & Display Reviews
DJ shares practical tips for collecting reviews, leveraging them in ads, and ensuring they show up prominently in organic and paid search results. -
Strategies for B2B Advertisers
Gain insights into how reputation management affects B2B campaigns, including ways to use testimonials, awards, and case studies to establish trust. -
Pro Tips for Requesting Reviews
Timing is everything! DJ reveals when and how to ask customers for reviews to maximize response rates and authenticity. -
Actionable Ideas for Smaller Businesses
Don’t have years of experience or thousands of reviews? DJ discusses alternative ways to build trust, including leveraging community memberships, case studies, and testimonials. -
The Impact of Reputation on the Entire Marketing Funnel
Reputation affects every stage of the buyer's journey, from traffic generation to sales. AJ and DJ explain why ignoring it can cost you conversions you never realized you lost. -
Real-Life Case Study
DJ shares how implementing reputation management and Q&A
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.