Rob Schwartz on Life's Greatest Lesson

Over 20 million copies of one of the most famous memoirs of all-time, “Tuesdays with Morrie: An Old Man, a Young Man, and Life's Greatest Lesson” written by Mitch Albom, have been sold since its 1997 publication, and to this day it remains on many a college’s required reading list. 

Twenty-eight years after Morrie Schwartz passed away, his son Rob Schwartz, has edited his father’s last work, and posthumously published what has become a bestselling new book, “The Wisdom of Morrie: Living and Aging Creatively and Joyfully.” 

Rob is a journalist and entrepreneur, having founded a number of companies, both in Japan and the US, and held executive positions in others. He’s produced numerous film and music projects with international teams. His areas of expertise include the entertainment industries in Asia, the US, and Europe. His projects often have a special emphasis on music, film, online business development, and developing musical artists’ careers, as well as working for Billboard in Asia. 

He has appeared on Good Morning America, Nightline, PBS NewsHour, NBC10 Boston, and in WebMD, Psychology Today, Reader’s Digest, and People magazine. Rob is currently one of the producers of Onetopia, a benefit music festival.

I asked Rob what it was like growing-up in the in the Schwartz household along with his work and background, and what took him to Asia and his work there as a founder, journalist, and in production. 

The book’s been described as a profound, poetic, and poignant masterpiece of living and aging joyfully and creatively, but he first starts off examining ageism and explaining how poisonous it is and how wrong it is. In his reflections he confronts the false notion that people are somehow made less by the aging process, and his coining the term “age casting,” as an aspect of ageism and diminishing a person’s value solely based on their age.

We wrapped-up our conversation with him sharing a bit about his efforts in producing a global benefit festival dedicated to mental health and has a playlist on Spotify. He’s also working on the development of Holocaust survivors’ story as a documentary as well. 

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