Luminate Local - SEO and Digital Marketing for Small Business
Hosted by Jesse Dolan, Luminate Local is the go-to podcast for small business owners who want to grow and compete online using proven digital strategies. This show dives deep into local SEO, search engine optimization, website design, online marketing, and AI-powered tools to help you rank higher on Google, drive more leads, and convert visitors into customers. Each episode delivers clear, actionable tactics for improving visibility, building trust, and getting results. You’ll hear expert guest interviews offering insights on everything from keyword research to social media strategies, along with listener Q&A sessions that tackle the real-world challenges local businesses face every day. Whether you’re wondering how to show up in local search, how to implement digital best practices, or how to stay competitive in an ever-changing online landscape, Luminate Local gives you the answers — without the jargon. This is where smart marketing meets small business momentum.
Episodes
Diving into leadership means recognizing that business growth hinges on more than just individual hustle - it's about delegation in business and strategic team management.
Mads Singers joins Jesse Dolan for an insightful discussion on transforming leadership challenges into team triumphs. Mads, a management expert with experience across hundreds of leaders, breaks down how to avoid becoming a bottleneck by focusing on strengths, sm...
Why AI Search Transforms Small Business Marketing
Pete Kleinjan joins Jesse Dolan to talk about how AI search is reshaping and impacting small businesses’ visibility in local search and Google search. Learn to optimize content, leverage AI tools, and monitor metrics to attract qualified leads. Ideal for small businesses, these insights boost your digital presence.
Key Episode Takeaways:
- Use AI search tools like ChatGPT to see ...
Leverage Your Google Business Profile For Local Success
A Google Business Profile boosts business visibility by showcasing your brand in Google Maps and local search results
In this episode we cover key insights to properly setup your Google Business Profile:
- Set up a Google Business Profile with a verified physical address to appear in Goog...
Why Google Trends Boosts Your SEO Strategy
Learn how Google Trends uncovers search insights to enhance your SEO in this episode. Discover ways to time content, target regions, and track brand popularity for better rankings. Perfect for business owners and marketers, these tips make Google Trends a must-use tool for driving traffic.
Key Episode Takeaways:
- Google Trends reveals seasonal trends to plan content for peak search per...
How Web Design Powers Your Business’s Success
We’re unpacking why is web design important, revealing how to craft a website that turns browsers into buyers. Discover tips to create bold CTAs, design a gripping first impression, and make content easy to skim. Tailored for small business owners, these ideas will help your site convert more leads, making it a hub for growth and customer connections.
Key Episode Takeaways:
- Web des...
Why Local SEO Builds Your Community Connection
We’re diving into what is local SEO, sharing how to shine in searches like “repair shop in [your city].” Learn to craft a Google Business Profile that shines, weave local flavor into your website, and join community directories. Perfect for small business owners, these ideas will help you become a local mainstay, attracting neighbors to your door. Key Episode Takeaways:
- Local SEO ...
Why Backlinks Are Essential for SEO Success
In this episode we dive into the world of backlinks, breaking down what they are and why they’re a game-changer for small business SEO. Learn what backlinks are in SEO in plain English, with practical tips to help you earn quality backlinks and boost your Google rankings. Whether you’re a business owner or marketer, this episode offers actionable steps to grow your online presence.
Key Ep...
Why SEO is Important for Small Business Success
In this episode, Jesse dives into why SEO is important for small business and how it can dramatically change your online visibility, lead generation, and long-term growth. Whether you're just launching or trying to revitalize your presence, this foundational...
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