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April 30, 2025 40 mins

Today, we're headed deep off the beaten path to a forgotten island in Indonesia called Sumba. While it’s twice as large as Bali and has only 700,000 inhabitants - Sumba has barely any tourism to the island. 

If it’s starting to sound TOO remote, don’t worry because we uncovered a luxury gem, or as our guest, James McBride, would call it - geographically opulent. 

James is the CEO of NIHI Sumba, a gorgeous property on a beautiful swath of beach. But the big draw here is the experiences - from world class surfing, to free diving, to spending special moments with the property’s famous horses. 

James and I talk about the culture of the island which has persisted for thousands of years, the stunning landscape, and how NIHI’s philosophy of organic growth has led to this one of a kind experience. 

So, sit back, relax, and enjoy this interesting episode of Luxury Travel Insider. 

Looking to book a luxury hotel? Get special perks and support the podcast by booking here: https://www.virtuoso.com/advisor/sarahgroen/travel/luxury-hotels

If you want our expert guidance and help planning a luxury trip with experiences you can't find online, tell us more here and we'll reach out: https://bellandblytravel.com/book-a-trip/

Learn more at www.luxtravelinsider.com

 

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