82. Belief and Brotherhood with Kelly Denison

Every once in a while, I sit down with a guest who reminds me exactly why I started this podcast in the first place. That was the case with Kelly Denison, the second-generation owner of Continental Machine Company in Albuquerque, New Mexico. Kelly is the kind of leader who sees his machine shop not just as a business—but as a vehicle for opportunity, growth, and purpose.

In our conversation, we talked about what it means to carry forward a legacy. Kelly’s dad bought the business in 2000, and by 2020, Kelly had earned his way into full ownership—not by entitlement, but by doing every job in the shop. From janitor to programmer to accountant, he worked his way up and built a deep understanding of what it takes to run a shop.

But what struck me most was his mindset. Kelly isn’t just making precision parts—he’s making machinists. He’s building careers, instilling pride, and leading with heart. From funding a church in Costa Rica to mentoring his team toward mastery, Kelly is proving that shop ownership can be both profitable and profoundly meaningful.

If you’ve ever wrestled with succession, struggled with ISO as a “quality burden,” or wondered how to build a values-driven culture that retains talent, this episode is for you. It’s packed with humility, honesty, and hard-earned wisdom. I walked away inspired—and I know you will too.

You will want to hear this episode if you are interested in...

• (0:00) Why shop owners are part of a special brotherhood
• (0:10) Grow your top and bottom line with CLA
• (1:22) Reflecting on my conversation with Kelly
• (3:46) The history of Continental Machine (and Kelly’s role)
• (6:20) Overview of today’s team and customer base
• (8:00) Building out ISO and shifting to a true business system
• (11:50) Why five-axis milling transformed their workflow
• (14:24) Turning a QMS into a business-wide tool
• (18:27) Why shop owners shouldn’t try to do it all alone
• (20:00) Lessons from a diverse mastermind group
• (23:34) The myth of the technician-turned-entrepreneur
• (24:53) Kelly’s side business and what it taught him about ownership
• (26:56) Stay tuned for Top Shops 2025 registration!
• (29:21) Recruiting through trade schools and investing in people/career growth
• (33:30) The mindset shift from making parts to making machinists
• (35:19) Kelly’s “why” and the role of faith and philanthropy
• (37:15) Making parts that save lives—and being proud of it
• (40:57) Navigating the emotional side of family business succession
• (45:38) Kelly’s proudest moment: building components for defense systems
• (49:00) Final reflections on pride, purpose, and what it means to lead a shop
• (50:25) Three reasons to check out Buy the Numbers

Resources & People Mentioned

• The E-Myth Revisited
• Grow your top and bottom line with .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}