There's something celebrity online marketers get wrong about marketing messaging all the time.
They teach you that messaging is just one simple thing, like, it's an elevator pitch, your unique selling proposition, a content plan, or your client avatar.
It’s not.
If you've been a fan of the show for a long time, you know that your marketing message is literally everything your business communicates.
Whether it's in marketing, on your website, in sales conversations, and even when you're being interviewed on podcasts or asked to speak on a stage, it’s ALL messaging.
It's a huge foundational area of your business to work on. I know that can feel overwhelming to create.
It can feel like you just don't know where to start, so you put it off..
That's why on today's pod, I wanted to tell you exactly where to start. We're going to talk about 3 foundational pieces of messaging to focus on first so you can make your marketing more effective straight away.
In this episode, you'll hear:
-
The alternative to pain point marketing
-
Why bad messaging actually costs your business
-
The three key pieces of messaging to focus on first for more effective marketing are micro-stories, problem statements, and why-buy statements.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.