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February 13, 2024 13 mins

No one understands your work quite like you do. 

What you consider common knowledge, your potential clients don't even know about - it is not on their radar. 

And this is part of the curse of expertise. 

What we think as experts is universally understood - it's not. 

And what your potential clients don't understand, keep them from taking the next step from working with you. 

In this episode, we talk about misconceptions and dispelling misconceptions as a core piece of your minimum viable marketing message.

We also discuss:

  • The curse of expertise and the barriers it creates in effectively communicating with potential clients

  • The 2 types of misconceptions and their impact on potential clients.

  • Examples of misconceptions in different businesses, including messaging, email automation, and coaching.

  • The challenge of identifying misconceptions and the role of feedback from others in understanding them.

 

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