Competitive pricing strategy is key to not leaving money on the table. How to price your product or service is often a cost plus idea - with a focus on desired profit margins. But there are more indepth ways to do this right. The guest on this episode is Mark Stiving from Impact Pricing. He is the Chief Pricing Educator, and he helps companies win more business at higher prices (who doesn't want that?).
In this conversation Mark shares his brilliance around value based pricing, how to price for products, services, and subscription based offerings. Mark helps his clients have a value based mindset and to re-think how the set their pricing strategies.
You can learn more about Mark at Impact Pricing (www.ImpactPricing.com).
About Impact Pricing
The mission at Impact Pricing is to educate companies about value based pricing, which simply means charge what a customer is willing to pay. Once a company starts down that path, it’s quickly apparent that they require a much deeper understanding of value. By starting with the goal of charging for value, the focus shifts to how to create, communicate and capture value. Every company exists to create value for their market. Value based pricing spotlights how much value you truly create.
Education is their passion. Teaching you how to fish and feeding you for an entire career is one of the most fulfilling endeavors they have the honor of sharing. In late 2019, they launched Impact Pricing University as and online education platform for pricing professionals and company leaders to learn more about value and how to drive significant growth in their organization through pricing.
Impact Pricing has a full catalog of courses focused on pricing and value. These courses and multi-day live training can be offered online as well as live.
Impact Pricing offers a unique way of coming along side companies to help them better understand their pricing. Their advisory services are for companies or individuals who would like to have a pricing expert looking over their shoulder while they make enormously impactful pricing decisions
https://thomsinger.com/podcast/impact-pricing
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