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August 6, 2025 33 mins

Ed's rocking his Harley Davidson hat, and Alvaro's got golf on the brain as they tee up the question everyone's asking: Can American manufacturing actually compete in 2025?

Spoiler: Their answer might surprise you.

From Crayola's decision to stay put (and dominate 80% of their market) to robot dogs sniffing out air leaks, the guys break down why "Made in USA" might make more sense than you think. They'll explain why your product getting touched 10 times before hitting the shelf is a problem, how Zippo lighters prove their point, and why Ed's wood pallet story will make you rethink everything about long supply chains.

Let’s keep the conversation going—drop us a comment, leave a review, or email us at mmu@augury.com.

Mentioned in this episode:
Friendly Floatees Rubber Duck Spill
Cranky the Robot
Crayola’s now-CEO leaned into automation when everyone else was offshoring and now he’s reaping the rewards
Lodge Cast Iron Cookware
Zippo Lighters

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