Are your ads landing with consumers?
According to iHeartMedia's "The New American Consumer 2.0" study, 44% of Americans feel ignored by most media and advertisers .1
In today's episode, Alan chats with Gayle Troberman, executive advisor at iHeartMedia, about the gap between marketers and consumers, ways for marketers to bridge this gap, and the marketing principles that stay consistent despite technological advancements.
Gayle emphasizes the importance of balancing new technology with classic marketing approaches and cautions against neglecting potential customers by focusing too narrowly on the target audience. She highlights the power of evoking memories in advertising,
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