What if you could know how new creative would perform before you invest in it? This is the exact functionality Adobe's latest creative intelligence tools are working towards.
In today's episode, Alan chats with Ed Kennedy, group product marketing manager at Adobe, to explore their new Generative AI (GenAI) tools. These tools provide a gateway for marketers to scale the impact of GenAI while maintaining the balance between cost efficiency and performance. Ed leads all the go-to-market strategy for Adobe's new GenAI products. This includes GenStudio for Performance Marketing which provides granular insights down to specific attributes of each ad, so marketers and creatives can work simultaneously to activate high-performing campaigns.
GenAI is causing many agencies and brand leaders to r
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