Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners

Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners

Turn your hobby and freelance work into a profitable business. Whether you are a creative entrepreneur, small business owner or creativity is your side hustle join Marina Barayeva and the show guests to discuss the hottest topics about how to grow your business. Make your marketing easier by applying the strategies of experienced entrepreneurs and have more time to do the work you love. From offline and online marketing to building your personal brand so you can become a recognized expert. Marina is the professional photographer, born in Russia, based in Beijing, China who traveled all over the world talking with many entrepreneurs about their work and projects. Wherever you are in the world in this show we will look for the answers to the questions you have about marketing your business.... Show More

Episodes

June 1, 2020 33 min

Ep #160: Hosting a podcast was one of the best things for the last few years. Besides many interesting people you meet it opens up new opportunities for growing your business.

In this episode I’ll share with you how it was to have a podcast for 2,5 years.

You will learn:

  • Why I stopped this podcast
  • Why you should start a podcast and how it will benefit you
  • Why set the goals for a podcast and what they could be
  • What to pay attention to ...
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    Ep #159 You know those days when you get on a Zoom call and you look like a panda with dark circles around your eyes because of a terrible light or when you download your call and the audio sounds bad. From now on forget about that.

    Today we're gonna solve all these problems. I got a brilliant guest for you Larry Becker.

    In this episode, Larry Becker shares how to always look great on camera for your video calls like Zoom, Face...

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    Ep #158: If you’re on the journey of writing a TED talk then first, congratulations! It’s such an exciting experience. And to make your preparation easier I invited one of my favorite people to go to when it comes to writing - Kristina Paider.

    Together we discuss how to write a TED talk. A Hollywood Scriptwriter's Approach.

    And today we’ll cover what to begin with when you prepare your TED talk, how to start and end your talk a...

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    Ep #157: Is there even a place for a balance these days? The world just got flipped upside down. Have you thought that one day you will go to the bank with a mask on your face asking for money? Well, you need a mask because of the coronavirus, but the situation looks so weird from the side. You’ll definitely have something to tell your grandkids.

    Still, we need to figure out how to adjust to the current situation, so I brought to y...

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    Ep #156: How great it is when people praise you and recommend even if it’s online. When people want to know more about you and your business they simply Google you. And here is where reviews may play a big role in deciding to work with you or not.

    In this episode, Brian J. Greenberg shares 3 best strategies to get 5-star reviews for your business.

    You will learn how to get more 5-star reviews and multiply them across the web. We’ll...

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    Ep #155: To sell something for $100 is easy, but then the higher the price you offer the more uncomfortable you feel and also some people are concerned about earning a lot.

    Let’s get into that money myths and see how you can increase your prices and earn what you really want.

    In this episode, Michelle Lynne shares why money is not bad and how to earn what you worth.

    Michelle is the owner of ML Interiors Group, a successful design f...

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    Ep #154: Who would know that such things as pandemic will hit the world? So many entrepreneurs experience a difficult time right now. But every crisis leads to at least two options you can complain and cry about the losses or take your time to calm down and get into the new game of entrepreneurship being even stronger.

    While everyone stays home now is a great opportunity to build relationships and grow your personal brand. Because ...

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    Ep #153: Our today’s guest within about half of the year exponentially grew his personal brand on LinkedIn and as you will listen, you’ll know that he didn’t have any experience in doing that, had to overcome his anxiety of filming himself and learn the technical part.

    It was challenging, but all manageable for a busy entrepreneur as he is and as you are. And in this conversation, we’ll cover all you need to start with and succeed ...

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    Ep #152: How good it is when someone refers you a new client who more likely will buy from you. The most common situation that comes to mind is a word of mouth marketing. But today we’ll talk about more than that.

    You’ll know what is and what isn’t a referral, how to find people who will refer others to you and how to cultivate those relationships that you won’t need even ask about referring new clients to you. It will just happen.

    ...

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    Ep #151: Having a bunch of followers doesn’t bring you clients. Posting consistently on Instagram doesn’t bring you clients either. While all those are good, the relationship with your followers is what will help you to grow your business and sell more.

    As you know, people buy from those who they know, like and trust.

    In this episode, Sue B. Zimmerman shares how to build relationships on Instagram.

    A lifelong Entrepreneur with expe...

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    Ep #150: We’ve talked about personal branding a lot, but here we’ll get focused on your strength that many people don’t pay much attention to. A story. Your story as an entrepreneur. The stories of your clients that you helped. 

    And the message, or in other words the story, that you bring to others to serve more people. All of these is a powerful personal branding strategy that gets you more visibility.

    In this episode, Kay Fabella...

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    Ep #149: Saying content marketing I mean all kinds of content you create whether it’s written blog posts, video, audio, social media or your website, anything.

    So how to make all of them work together to help you to get more tractions and attract your ideal clients?

    This is what we will discover with our guest today.

    In this episode, Trevor Young shares how to use content marketing to get more PR.

    Trevor helps professional experts ...

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    Ep #148: Dov Gordon shares the secret of growing your business using joint ventures.

    You will know, what kind of joint venture partners to look for, how to create a network of joint venture partners so you could regularly help each other, and what projects you can work with joint venture partners that will help you to grow your business.

    Dov helps consultants and experts get ideal clients. Consistently.

    For the millions who are not...

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    Ep #147: Have you ever wondered how to get paid even before you start work?

    In this episode, Jonathan Stark shares how to get paid 100% up-front.

    We’ll get into the details on how to ask about getting paid 100% up-front, how to overcome the common obstacles like if a client says, 'it’s expensive’ and how to get this deal.

    Jonathan is a former software developer who is now on a mission to rid the world of hourly billing. He is t...

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    Ep #146: We’re going break the most common rule that all other social networks have – creating a lot of content - and still build a powerful personal brand on LinkedIn.

    Because LinkedIn is different from Facebook or Instagram and in many ways it’s much easier than other platforms.

    In this episode, Viveka von Rosen shares how to build a personal brand on LinkedIn without spending a lot of time on the platform.

    Viveka is a Cofounder ...

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    Ep #145: When it comes to online analytics some people know the basics, but many don’t even look at it. It seems too complicated. 

    In this episode, Chris Mercer shares how to use Google Analytics to track what brings you clients and increase sales.

    He will explain in simple ways what stats to pay attention to, how to discover how people find you online, how to track your results and increase sales. All of that you can do using Goog...

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    Ep #144: The interesting way you can get clients on LinkedIn is not actually putting a lot of content and hope that the right clients would come to you.

    It’s finding the right clients and build the connection with them by yourself like in the real life. And when you connect with people the effective way to build that trust is to have a stunning LinkedIn profile that will tell people that you’re the one who can solve their problems.

    ...

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    Ep #143: The fear of public speaking is in the top three around the world. It looks like staying in front of the crowd sharing your message is so terrifying that a lot of people don’t get to the public speaking at all.

    So you’re the lucky one because if you still have any doubts and fears left if you should do public speaking or not my prescription do it.

    And today we will cover different kinds of fears of public speaking and how t...

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    Ep #142: Growing your following, buying online courses trying to implement what you learn, having someone to coach you, but not getting the result that you actually want can be frustrating.

    So it was for our today’s guest. But she could manage that and drive all that experience into her passion that turned out into an online coaching business.

    In this episode, Yulia Tarbath shares how to create a coaching business that allows livin...

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    Ep #141: Did you know that you can start working with brands even if you have a small social media account? 

    We will cover what you need to start working with brands, how to find those that would want to work with you and then, we will go through the whole process from reaching out to them to you getting paid.

    In this episode, Elaine Rau shares how to find brands to work with on social media campaigns.

    Elaine lost her job, her home...

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