Marketing Over Coffee
John J. Wall and Christopher S. Penn talk at the intersection of Marketing and Technology.
Episodes
In this Marketing Over Coffee:
The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more!
Starting out by hanging with the cool Aunt who works at Apple
IBM to LivePerson to Salesforce
The Classic IBM training ground, then off to launch Curiously Human at LivePerson
Reinventing everything with AI and going beyond the UI for Agentforce Sales, Agentforce Service, A...
In this Marketing Over Coffee:
Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!!
Fable gets pulled? Claude to Haiku to Sonnet to Opus
Is Fable that much better by eating a lot more tokens?
New York's Synthetic Performer Disclosure Law and California SB-942 AI Transparency Act
9:22 - 10:55 Incubeta: the "old way" of marketing &...
UChicago Medicine CMO Andrew Chang at Salesforce Connections!
In this Marketing Over Coffee:
Changing how healthcare is delivered, going all int on Data 360, AI, and more!!
Starting out on the medical path toward doctor
The bubble popping Neilson Netratings
Database marketing led to running the frequent flyer program
Over to UPS
His 6th Salesforce implementation
The culmination of one side analytical and th...
In this Marketing Over Coffee:
CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!!
Claude Desktop changed everything
Using Cowork to unlock data in other platforms
Automating website updates
9:25 - 10:53 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a g...
In this Marketing Over Coffee:
Learn about Google IO, Hackers, DJI Hardware and more!!
The joy of hauling window unit air conditioners
Google IO Highlights
Google Search is now AI Search - and it's pulling all your personal data
Glasses - Project Aura with Samsung, Gentile Monster and Warby Parker
Search Agents in Google Search - Watch this for me...
Google Docs Live, Gemini Omni
Google Spark - their version...
In this Marketing Over Coffee:
Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work!
Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy)
Over 20 years for the company and a Global Google Partner
The challenge of defending marketing spend and making it accountab...
In this Marketing Over Coffee:
Learn about the latest in AI, running models at home, Nutella, and more!!
Cowork continues tearing it up
TI's 5 Levels of AI
Paperclip at Level 5
Nvidia DGX Spark with Quen 3.6 and Claude Cowork
Anthropic partners with SpaceX for compute
10:50 - 12:25 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. In...
In this Marketing Over Coffee:
Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO
Starting out at the classic big agencies, and then road trip to LA
Working at the early days of MTV, and the launch of MTV Asia
SVP of Marketing at WWE
Getting in to Out of Home (OOH) and now CMO with 10 years at Clear Channel
8:47 - 10:21 Incubeta: the "old way" of marketing – with creative, media...
In this Marketing Over Coffee:
Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more!
Zero Journalism on Anthropic Claude Mythos
What are looping LLMs?
7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a...
In this Marketing Over Coffee:
Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more!
Past interviews with Greg in 2015, and again in 2018!
So what happened at CloudKettle over the past 8 years??
Acquisition always part of the plan
Doing right with a 30% ESOP
Inbound inquiries get heavy at year 8
7:32 - 9:14 Incubeta: the "old way" of marketing - with creative, medi...
In this Marketing Over Coffee:
Learn about the end of Sora, GEO, the CLI for AI and more!
John misses the New Fronts
OpenAI shutters Sora
Anthropic renting time from Google as their hardware advantage continues to shine
Advantage of AI via CLI
9:13 - 11:33 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? S...
In this Marketing Over Coffee:
Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang.
An amazing path from East Asian Studies to Marketing Broadway to Jim Henson
Internet Bubble Superstart Pets.com and then to Peanuts
Michael Ian Black was the Pets.com mascot!
7:28 - 9:00 Incube...
In this Marketing Over Coffee:
Learn about ClaudeCode updating hardware, Apple's M5 Max, SaaS Moats, and more!
Dealing with wonky hardware updates
Using Claude Code to update software to support devices
OpenAI releases GPT 5.4
Models are now writing their own software
The Macbook Neo - new entry level
and the M5 Max for AI
Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos -...
In this Marketing Over Coffee:
Frank Kabatas tells the story of New York City's East Village Pizza!
Coming to America and Discovering Pizza
Learning English first, and then over to the West Side
Doing time at Domino's
Creating his own recipe
9:48 - 12:08 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Sta...
In this Marketing Over Coffee:
Learn about Claude Code Remote Control, the LinkedIn Algorithm, Axe Body Spray, The A Team, and more!
Blizzard Time!
Claude Code Remote Control brings iOS integration
Latest update to the Unofficial LinkedIn Algorithm Guide is here!
9:10 – 10:40 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP ...
In this Marketing Over Coffee:
Learn about the latest updates, Zwift, the future of movies, and more!
Happy Lunar New Year!
The Release Battle Rages! Moonshot Kimi K2.5, Z.ai GLM-5, Alibaba Qwen-3.5, All still open weights
ByteDance Seedance 2.0 Video now too real
The future of Movies
Chris writes a trashy romance novel
9:22 - 11:04 Use Framer to get websites up and running effortlessly and leave the design...
In this Marketing Over Coffee:
Learn about building Brandoms, Creating Community, and How to Hold It All Together!
Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty
Check out the previous interview with Christina on her time at Hubspot and transition to on demand Chief Customer Officer
Where did the book come from? Inspired by her label mate Jenny ...
In this Marketing Over Coffee:
Learn about coding tools being used for business, scaffolding, AI agents and more!
Winter grips New England - John biohacks with sauna
Claude Cowork spun off from Claude Code - Trust Insights Livestream on Claude Cowork
Constant Contact acquires Jay Schwedelson's GURU virtual email event
My Name in the From Field?
6:54 - 8:48 Use Framer to get websites up and running effortles...
In this Marketing Over Coffee:
ActiveCampaign Vice President of Marketing Jackie Palmer talks about the state of email and more!
Getting into marketing instead of baking
Instead of just automating practices, evolving so that the tool improves quality at the same time
SMB Customers in over 150 countries
Everything from newsletters to multi-channel campaigns
Strong track record in deliverablity
In this Marketing Over Coffee:
Learn about Google Workspace Studio, AI Image Generation, Holiday Promos and more!
Google Workspace Studio - Agent that can work with your inbox and calendar. Opal is new built in as a new type of Gem
4:38 - 6:40 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The latest news in 4 minutes updated every hour, every day.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.