Marketing Over Coffee

Marketing Over Coffee

John J. Wall and Christopher S. Penn talk at the intersection of Marketing and Technology.

Episodes

November 20, 2025 22 mins

In this Marketing Over Coffee:
Chris and John onsite at the Omni in Boston's Seaport District talk about the event, Gemini 3, GEO, and more!

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Live from MarketingProfs B2B in Boston!

Google Gemini 3 Released - The smartest AI on the market

Google serving up GenAI pages over organic SERP results

How will this affect GEO?

7:38 - 9:00 NEXT Insurance is built for small businesses and they make it ridiculously easy to...

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In this Marketing Over Coffee:
Learn about AI Agents, faster AI, why you'd want a million unread email in your inbox, and more!

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London Event Wrap Up!

Google Opal rolls out beyond US only, check out the TI livestream

Moonshot AI's Kimi K2 Instruct Reasoning

Improving AI 200x with smarter math

8:10 - 9:48 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it...

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In this Marketing Over Coffee:
Learn about big branding campaigns vs always on, ad tech, generative ads and more!

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Chloe is Spotify's Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising.

Starting at Digitas (past interview), and over to SnapChat

Transiti...

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In this Marketing Over Coffee:
Learn About Relevance, Culture, and Gaming in Marketing and More!

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Head of State Farm Marketing Alyson Griffin talks about life managing one of America's best loved brands

Coming up through Silicon Valley leading brands HP and Intel

Went from having HP as an agency client to join the internal team

Navigating extreme career transitions

Getting global experience from HP

Insta360 GO U...

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October 23, 2025 1 min

In this Marketing Over Coffee:
Busy putting out fires, see you next week!

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The AI Ready Strategist course is now available!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

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In this Marketing Over Coffee:
Learn about clean data, AI strategy and more with Katie Robbert, CEO of Trust Insights!

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AI Ready Data Quality Audit

6Cs of Data Quality

Sora 2 video - New channel from Tim Street! Comedy Gum

Dolly is still bringing it

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky ta...

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In this Marketing Over Coffee:
Learn about the basics, infrstructure, channels, and more!

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The Book: Click Here - The Art and Science of Digital Marketing and Advertising

On Spotify: Click Here - The Art and Science of Digital Marketing and Advertising

Starting out with a paper airplanes site on Geocities

Working at eBay as Facebook started

Writing on Planes, taking inspiration from David Ogilvy

Insta360 GO Ult...

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In this Marketing Over Coffee:
Learn about the latest snake oil, the new LinkedIn, insane projectors, and more!

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Everyone is talking about Optimization for AI and I haven't seen proof of anything

Nothing beats having a "How did you hear about us?" field

LinkedIn algorithm paper running running wild, you have to read it right now.

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterpr...

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In this Marketing Over Coffee:
Learn about Guru 2025, Apple Intelligence for Email, AI, and more!

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Direct Marketing runs in the family!

Was the Guru email event created as virtual first?

Is it about exhibitor dollars or lead gen?

The rise of personality driven business

Splitting time between multiple businesses

Guru 2025, the world's largest email event, free to register!

Insta360 GO Ultra is now available! 4k,...

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September 18, 2025 24 mins

In this Marketing Over Coffee:
Learn about Tombook, Comet, Airpods Pro 3 and more!

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In John's Tombook, Tom Webster asks a podcast host why they go off topic

Perplexity Comet - arrival of the AI browsers? And when you don't want to use them

What's going on with GA4 and analytics?

iOS breaks Slack

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 ...

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In this Marketing Over Coffee:
Learn about what networks are on the way up, which are on the way down, and what's coming next for social and content!

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Checking in with the CEO and Founder of social media management tool Agorapulse

The Grand Vision versus the Pivot and Change Entrepreneurial Journey

Starting by building a social network in 2001

Pivoting over to bespoke Facebook Sweepstakes Services

Pivoting back t...

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In this Marketing Over Coffee:
Learn about Nano Banana, the AI Workshop, Pumpkin Spice and more!

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Back to school and the sauna is closed

Nano Banana is the new best at image generation and availible in Gemini

Pumpkin Spice is Back!

Join the workshop with Chris October 31 in London!

10:28 - 12:00 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 t...

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August 19, 2025 31 mins

In this Marketing Over Coffee:
Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more!

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She's the Head of Lifecycle Marketing, Portfolio at Atlassian

Product Led Growth vs Sales Led Growth

Ashley also the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI from Kogan Page

Switching from the funnel to the playground

11:13 - 13:09...

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August 14, 2025 46 secs

In this Marketing Over Coffee:
It's vacation time as I head to the Falmouth Road Race!

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Check out this interview by Simon Sinek with Mo Gawdat on what makes us happy

Ask for more at Analytics for Marketers!

Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up f...

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In this Marketing Over Coffee:
Katie Robbert returns to talk Project Management, Software Development Lifecycle, Wednesday, and more!

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Project Management, The List: Asana, JIRA, Monday, Trello, MS Project, Wrike, Basecamp, Airtable, Excel

Project management vs. Task Management

Project management vs. Digital Asset Management vs. Community Building

Applying Software Development Lifecycle Practices to protect you fr...

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In this Marketing Over Coffee:
Learn about evaluating the ROI of SEO, Field Recording, Using Opal as an agent, and more!

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Moonshot Kimi K2, Alibaba Qwen 3 Coder, GLM-4.5

Is SEO worthwhile? Why it's more diffcult than ever to measure

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Google Tag Gateway

Rode CallM...

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In this Marketing Over Coffee:
Learn about Key Performance Indicators, iPad as a Second Screen, Comply Tips, and more!

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Moonshot Kimi K2

Using AI to monitor your KPIs

AI Slide Decks - automating with Apps Script

Ask for more at Analytics for Marketers!

Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

Using an iPad as a second screen

Kris asks about in ear monitors (earbuds) - Compl...

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July 17, 2025 28 mins

In the latest Marketing Over Coffee:
Chris' New Book Drops!

Direct Link to File

Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

Older people negatively stereotyped in UK ads. Are Seniors really powerless, isolated, and without purpose?

AI Hits the Trough of Disillusionment (also verb vs. noun)

Don't wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off.

...

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July 10, 2025 22 mins

In this Marketing Over Coffee:
Learn about Context Engineering, Pay Per Crawl, Adding CarPlay, Auracast and more!

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Context Engineering

Commissioning Deep Research

CloudFlare Pay Per Crawl

Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

7:18 - 9:20 Don't wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off.

Having AI monitor your marke...

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In this Marketing Over Coffee:
Chris' New Book Drops!

Direct Link to File

Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI

Older people negatively stereotyped in UK ads. Are Seniors really powerless, isolated, and without purpose?

AI Hits the Trough of Disillusionment (also verb vs. noun)

10:03 - 12:06 Don't wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save ...

Mark as Played

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