Mark Band is the CEO of Parks and Leisure Australia, the leading industry body for people in the recreation, parks and leisure sector; whose work ensures that Australia remains the most liveable country in the world. In this interview, Mark discusses the managerial, marketing and social aspects of operating a business in the space. Mark talks about his work to: champion leisure benefits; promote recreation participation; build excellence in park management and environmental stewardship; develop sport; and drive economic prosperity. If you work in the sports, leisure, recreation or parks sector. then this is a must-listen-to episode for you.
Interview conducted by host Steven Mario Cavallo of The Business Firm, an international marketing consultancy and media production house in Australia.
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Videos on Recreation and Sport Marketing
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