Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Episodes

10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes

January 22, 2026 ā€¢ 25 mins
Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI, specialization, services, and in-person deals outperform hype, this episode blends real-world experience with AI-assisted insights. They also debate niches vs TAM, micro influencers, SaaS vs services, smart M&A, and why many consumer...
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How To Grow Fast On X

January 21, 2026 ā€¢ 20 mins
Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your authentic content style, why over-preparation kills performance, how audiences perceive AI generated content, and why being yourself matters more than polish. The conversation also explores AI commerce, Shopify and Googleā€™s Universal Comm...
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Companies Ignoring Claude Code Will Get Left Behind

January 20, 2026 ā€¢ 18 mins
In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that highlights this concept, emphasizing the gap between companies that quickly embrace artificial intelligence and those that lag behind. This episode also touches on the role of AI automation and AI tools for business in shaping the future...
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How Claude Code Can Replace Your Marketing Team

January 19, 2026 ā€¢ 22 mins
Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junior marketers are most at risk, why high agency talent still wins, and how tools like cloud code, ClickFlow, and AI agents compress months of work into hours. This episode explores leverage, execution, and what modern marketers must mast...
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Most New Hires Are Dead Weight Without These Two Things

January 15, 2026 ā€¢ 22 mins
In this episode, hosts Neil and Eric break down why AI fluency is becoming a non negotiable skill for marketers and operators. They discuss shrinking headcount, rising revenue per employee, the return of growth marketing, and how tools like cloud code, agents, and AI workflows are creating ā€œsuperpowerā€ employees. From hiring standards to real examples of AI driven productivity, this conversation explains how brands, teams, and indi...
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The P*rnhub Email Recap Marketing Strategy

January 14, 2026 ā€¢ 22 mins
Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. The conversation expands into X versus LinkedIn for information speed, how misinformation spreads online, why AI may amplify bad data, and how to think about hiring through a high alpha vs low beta framework. They close by debating the last real moat in business, arguing that brand, n...
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Why People Hate Agencies

January 13, 2026 ā€¢ 18 mins
hosts Neil and Eric break down why product builders get more respect than agencies, how bad agency experiences shape perception, and why products compound better than labor. They unpack AI-first teams, compensation tradeoffs, employee churn, and why going all-in on AI without people is risky. The conversation shifts to Metaā€™s potential Manis acquisition, AI agents in marketing, data privacy concerns, and how creators fall into audi...
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How To Get Rich Using Claude Code

January 12, 2026 ā€¢ 22 mins
Discover how cloud code and AI coding tools like Claude Opus are changing who can build software, grow businesses faster, and unlock massive leverage without traditional coding skills. Neil and Eric break down why cloud code feels like a superpower, how marketers and operators can actually drive ROI, and why strategy matters more than random AI experiments. From revenue per employee data to real enterprise examples, this episode ex...
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Why Intelligence Pales In Comparison To This

January 8, 2026 ā€¢ 18 mins
Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathyā€™s views, Klarnaā€™s AI experiment, why speed and execution now beat perfection, and how build versus buy decisions are changing. The conversation covers AI-driven productivity, the future of agencies, founder-led growth, and why adapting early is critical for entrepreneurs, marketers, and operators he...
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How you should price yourself as an operator-creator

January 7, 2026 ā€¢ 28 mins
In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share real pricing frameworks, opportunity cost thinking, and why chasing views, creators, or bad sponsors can distract from building durable companies. The conversation also covers creator trust, AI fluency, data literacy, and why focusing on ...
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CEO Says Running Company Is a Sh*t Sandwich Everyday

January 6, 2026 ā€¢ 22 mins
For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO pressure and people problems to impostor syndrome and nonstop decision making. They compare founder life versus operator life, explain why investing in yourself and your team beats risky financial plays, and discuss why talent hubs like...
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Companies Are Not Hiring In 2026

January 5, 2026 ā€¢ 20 mins
Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs, and why AI efficiency is replacing headcount. They discuss data from large employers, economic uncertainty, interest rates, and how leaders are planning for 2026 hiring. The conversation also covers management styles, leadership, and why people remain the best long-term investment d...
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Why X Crushes Meta's Threads

January 1, 2026 ā€¢ 26 mins
Neil and Eric break down the Threads vs X mindset gap, why ā€œvictim mentalityā€ kills progress, and how focusing on one craft can beat trying to be well-rounded. They debate early specialization vs variety using a peak-performance study, then shift into recruiting: retention conversations, paid working-case assignments, reference checks, and why talent drives marketing results. They also touch on holiday expectations in sales roles a...
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How Nano Banana Saved Google

December 31, 2025 ā€¢ 23 mins
Google Geminiā€™s breakout in 2025 gets pinned on ā€œNano Banana,ā€ Googleā€™s fast image generation and editing push that coincided with Gemini MAUs jumping from 350M to 650M by October, plus momentum from NotebookLM upgrades and aggressive social distribution. Neil and Eric debate why free, bundled AI (Search AI Overviews, Chromebooks, Android) can outscale paid ChatGPT for students and everyday users, then zoom out into AIā€™s new market...
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The 7 Powers Of Business

December 30, 2025 ā€¢ 20 mins
Neil and Eric break down Hamilton Helmerā€™s 7 Powers framework for building a durable competitive business: branding, process power, switching costs, scale economies, cornered resources, network economies, and counter positioning. They apply these strategy concepts to agencies, then shift to AI moats and vertical integration, noting why Google stands out across the AI stack (apps, models, cloud, and chips like TPUs). The conversatio...
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How Marketing Will Completely Change in 2026

December 29, 2025 ā€¢ 19 mins
Neil and Eric break down their biggest marketing predictions for 2026, covering SEOā€™s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching costs now matter more than product market fit. Recorded on Christmas Eve, this episode dives into how agencies, SaaS companies, and enterprise brands should adapt as AI accelerates feature parity and channels evolve. From go-to-market engin...
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Is Storytelling the New Marketing?

December 26, 2025 ā€¢ 18 mins
Neil and Eric break down why ā€œstorytellerā€ is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for a Head of Storytelling. They unpack why storytelling matters more in an AI-heavy marketing world, how to create tension using ā€œbutā€ beats, and why MrBeast-style narrative hooks keep viewers glued. Then they shift to YouTube strategy data:...
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What We Would Gamble On

December 24, 2025 ā€¢ 20 mins
Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, pl...
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AI Law Firm Hits $100M Butā€¦

December 24, 2025 ā€¢ 20 mins
In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, retention challenges, and why paying for AI does not equal value. The conversation covers venture capital incentives, SaaS economics, AI theater, and what actually drives ROI in sales, marketing, and engineering. The key question: are co...
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Best Work Investment of the Year

December 22, 2025 ā€¢ 23 mins
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Hosted by Neil and Eric, this surprise live episode breaks down the best business investments of the year: choosing high-quality entrepreneur peer groups (YPO, EO style forums), saying yes to selective lun...
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