Marketing Speak

🚀 Most authors waste thousands chasing vanity metrics like Amazon “Best Seller” tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth.

With 1,000+ nonfiction books marketed, Alex shares why giving away free copies can sometimes be your smartest move—and how to ...

💡 "Don't try to be like Apple unless you have Apple's brand authority" - Greg Merrilees

This insight from Episode 515 explains why so many premium service websites fail to convert.

Greg Merrilees, founder of Studio1 Design, just walked us through a case study that every business owner needs to hear. We transformed Quintessa (a high-end cosmetic surgery center) from a sparse, "clean" website i...

While everyone's worried about AI replacing them, Dustin Riechmann built a $1M business by doubling down on what AI can't replicate: human connection and shared values.

Dustin's journey from traffic engineer → marriage ministry → meat stick entrepreneur → seven-figure business coach proves that relationships trump tactics every time.

His unconventional strategies:

🎯 Using podcast...

💡 The marketing game isn't just changing—it's being completely rewritten.

Lauren Pawell returns to Marketing Speak with a reality check: if you're not experimenting with AI in your marketing, someone else will take your clients.

From professional ballet to medical device sales to generating quarter-million dollar campaigns, Lauren's unconventional path led to breakthrough AI strategies that a...

🎯 Your website is never finished. It's your silent sales machine working 24/7.

Greg Merrilees just shared the blueprint that took Firefly Legal from outdated to industry-leading in our latest Marketing Speak deep dive.

Here's what most service businesses get wrong: They treat their website like a digital brochure instead of a conversion-focused sales tool. Greg's systematic approach fixes thi...

🎯 What if the ONE thing blocking your business growth isn't what you think it is?

Israel Duran went from a child who couldn't speak without stuttering to empowering thousands of entrepreneurs worldwide. In our latest Marketing Speak episode, he reveals his "Beach of Abundance" model that identifies the critical business leaks preventing exponential growth.

His insight? Most entrepreneurs keep...

🚀 How a law firm increased conversions by 12x and signed 60 new cases in just 3 months...

I just released a powerful case study episode with Greg Merrilees from Studio1 Design, breaking down the complete transformation of Yosha Law - from generic to sophisticated, conversion-optimized powerhouse.

Most websites look identical with cookie-cutter templates and autoplay videos that KILL conversio...

💡 "Tactics without strategy is the noise before defeat" - Sun Tzu

This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors.

Greg, founder of Studio1 Design, just shared the exact methodology his team used to transform Prima...

After 25 years in business, Meny Hoffman discovered the secret to scaling culture in remote teams isn't technology—it's intentionality.

As CEO of Ptex Group, Meny transformed his Brooklyn-based agency from 100% in-office to a thriving hybrid model by appointing "culture ambassadors" who "burn calories every week," strengthening team connection. His approach? Core values that trigger daily conversations, no...

🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign

Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website.

Here's what moved the needle: 

✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales) 

✅ Implemented side c...

Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half.

But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less.

Kevin's research shows that users now ap...

🎯 Most entrepreneurs struggle with selling because they feel "too salesy" - but what if selling could actually be joyful?

My latest Marketing Speak guest, Lisa Bloom, has cracked the code. After 15+ years as a story coach, she's helped hundreds of entrepreneurs sell naturally through authentic storytelling. One client made two sales at a single networking meeting, covering her entire program investment.

From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time.

His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of consuming everything "just in case," Pat teaches focusing only on what's needed for your next step.

This s...

🎯 The #1 mistake local service businesses make with their websites?

Copying their competitors.

Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?"

Instead, Greg's Studio One Design uses a systematic approach:

→ Deep competitor analysis (to differentiate, not copy)

After 20 years transforming technical B2B brands into compelling stories (and winning awards alongside Bloomberg and National Geographic), Molly St. Louis reveals why traditional PR is dead—and what's replacing it.

In this Marketing Speak episode, discover:

• How to create your brand's "Marvel universe"

From $250K in debt to 3 seven-figure companies—discover the exact marketing formula that transformed Garrain Jones from living in his car to commanding six-figure speaking fees worldwide! 💰

In today's game-changing episode of Marketing Speak, bestselling author and master brand builder Garrain Jones reveals:

✅ The "Viral Vulnerability Framework" that generated 2,000 likes and 500 comments in ...

MAJOR SEO SHIFTS HAPPENING NOW: "AI cannot write about experiences," I explained to John Jantsch on his Duct Tape Marketing podcast. I had the pleasure of sharing how Google's updated E-E-A-T principles now emphasize genuine experience over credentials, and offering practical strategies to future-proof your digital presence. 

We discussed content pruning techniques that quickly boost rankings and voice sea...

Imagine scaling your business — not through force or burnout — but by mastering your energy and channeling universal intelligence.

This week on Marketing Speak, meet Jennifer Lyall, intuitive business mentor and creator of the Thrive Client Attraction System.

Jennifer reveals how she transformed from an exhausted entrepreneur to a magnetic force of abundance and flow by tapping into her intuit...

Is your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity.

He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled br...