Marketing Today with Alan Hart

During this 214th episode of “Marketing Today,” host Alan Hart interviews Zach Peikon,  who specializes in senior-level executive search for chief marketing officers, chief growth officers, and other sales and digital leaders at Korn Ferry. Today, we talk about demystifying the executive search function, the types of characteristics they're looking for in the next generation of CMOs, and the differences required to make the tr...

During this 213th episode of “Marketing Today,” host Alan Hart interviews Dan Lowden, the Chief Marketing Officer at White Ops. On the show today, we talk about marketing and cybersecurity. We get into fraud and fraud detection, including two significant cases where White Ops was one of the leaders in identifying fraud. You're going to learn a lot about fraud and why marketers should care about it. Lowden explains some of the...

During this 212th episode of “Marketing Today,” host Alan Hart interviews Bob Hoffman, returning guest and author of the new book, Advertising for Skeptics. On the show today, we talk about the main ideas that inspired Hoffman to write Advertising for Skeptics and the delusions he believes the marketing and advertising industries are under. We laugh a lot, and maybe we'll inspire you to get a cocktail after you're done lis...

During this 211th episode of “Marketing Today,” host Alan Hart interviews Evan Horowitz, CEO of Movers+Shakers, a go-to agency for TikTok. On the show today, we talk about how Movers+Shakers came about, how it's a family business with his partner, and we talk about some of the record-setting campaigns with e.l.f. Cosmetics, among other work. Horowitz tells us how he started thinking like a marketer while giving campus...

During this 210th episode of “Marketing Today,” host Alan Hart interviews Jake Sorofman, president of MetaCX. Today, we talk about what it's like to join a company and transition from CMO to president in a global pandemic. We talk about how Sorofman is thinking about company culture. We also discuss MetaCX's founder and the overall vision of the company. Sorofman describes how his role as chief marketing officer prepared ...

During this 209th episode of “Marketing Today,” host Alan Hart interviews Kelly Gillease, chief marketing officer at NerdWallet. Today, we talk a lot about Gillease’s experience, which spans about twenty years in startups, travel, EdTech, and search, as well as supporting some of the acquisitions of those startups. We also talk about NerdWallet's venture into using big mass media advertising like TV and brand-building efforts ...

During this 208th episode of “Marketing Today,” host Alan Hart interviews Kristof Neirynck, chief marketing officer of global brands at Walgreens Boots Alliance. On the show today, we talk about how Walgreens Boots Alliance has responded to COVID-19. We also talk about Neirynck's portfolio of brands that he manages, store-owned brands, as well as their global CPG portfolio. We talk about the differences in various markets wher...

During this 207th episode of “Marketing Today,” host Alan Hart interviews Vinoo Vijay, the chief marketing officer at H&R Block. On the show today, Vijay talks about his background growing up and tells us about his job at H&R Block. We talk about the transformation he’s driving there and the advice he has for other marketers in the same role. We also talk about COVID and the response that H&R Block has put into place. ...

During this 206th episode of “Marketing Today,” host Alan Hart interviews Lauren Sallata, chief marketing officer at Panasonic Corporation of North America. Today we talk about Panasonic's new campaign launching for the 2020 Olympics, what that partnership means, and how they're going to leverage it both for the marketplace effects as well as with their employees. The interview occurred before the one-year postponement of ...

During this 205th episode of “Marketing Today,” host Alan Hart interviews Leland Maschmeyer, the chief creative and strategy officer at Chobani. On the show today, Maschmeyer shares what he's doing at Chobani and tells us about this unbelievable creative organization he's now leading at the company. We talk about recent campaign work as well as his philosophy on design and business and the intersection between those two th...

During this 204th episode of “Marketing Today,” host Alan Hart interviews Sterling Snow, the senior vice president of revenue at Divvy. Today we talk about the founding story of Divvy and why it was created in the beginning. We also talk about marketing at a high-growth company and what the impact of building your own brand can be on your own company. Snow tells us how Divvy began and where Divvy customers start their journey. He...

During this 203rd episode of “Marketing Today,” host Alan Hart interviews Todd Krautkremer, Chief Marketing Officer at Cradlepoint, an entrepreneurial executive with over 25 years of startup experience. Today we talk about his passion for building growth companies, his transition from computer science to the development side, product management, sales, and marketing, and his CEO role during the 2008 financial crisis. Krautkremer a...

During this 202nd episode of “Marketing Today,” host Alan Hart interviews Casey Hurbis, Chief Marketing Officer at Quicken Loans. Today we talk about the Super Bowl commercial that launched earlier this year and how that came about, the relationship with Jason Momoa, and the company's partnership with the NFL. We also discuss other sports sponsorships and the impact Quicken Loans is having on Detroit. Hurbis begins by telling...

During this 201st episode of “Marketing Today,” host Alan Hart interviews Diego Meller, Co-Founder of Jampp.  We follow up on a previous discussion about ad fraud and the $100 million Uber lawsuit. Meller clarifies the important difference between ad networks and programmatic. He also shares about the pivot Jampp underwent to eliminate fraud. If you're listening today, take this as a warning shot. Think about how you can impro...

During this 200th episode of “Marketing Today,” I look back at the previous 199 episodes and shares highlights from some of his favorite interviews over the past five years. We begin with Colleen Sellers, who spoke powerfully about being a working mom and the only female interviewed that day. Then we look back at a great conversation with the late Tom Bick, who had amazing one-liners and advice for marketers that got right the poi...

During this 199th episode of “Marketing Today,” host Alan Hart interviews Rishad Tobaccowala, author of the new book, "Restoring the Soul of Business: Staying Human in the Age of Data." We discuss Tobaccowala’s long career at Publicis Groupe. Then Tobaccowala tells us why he wrote "Restoring the Soul of Business" and what it means to be human in light of all the technology and data that’s flying around us as well a...

During this 198th episode of “Marketing Today,” host Alan Hart interviews Reggie Walker, U.S. Chief Commercial Officer for PwC.  We discuss Walker’s background and his long career at PwC. Then Walker takes us through the digital transformation happening within PwC and the impact of technology on professional services today and in the future. Walker shares the importance of giving employees new skills and technology to transform t...

During this 197th episode of “Marketing Today,” host Alan Hart interviews Margaret Molloy, the global chief marketing officer and head of business development at Siegel+Gale.  She has over twenty-five years of experience as a marketing executive. We discuss Molloy's background and what led her to Siegel+Gale. Then we have a wide-ranging discussion about rebranding and the potential benefits of a rebrand, as well as the...

During this 196th episode of “Marketing Today,” host Alan Hart interviews Dave Gerhardt, the chief marketing officer of Privy.  Gerhardt was formerly the vice president of marketing at Drift, has been featured in numerous national publications, and co-authored the book “Conversational Marketing.” We discuss how Gerhardt's early interest in working for a startup led him to join Privy at a previous point in his career. Then we l...