What does it take to quit your job and earn a full-time income on YouTube? 💻 Denis Trufin went from working in retail to building a YouTube business that now generates over $10,000/month — most of it passively.
In this episode, Denis shares how he grew multiple YouTube channels, why evergreen content is his secret weapon, and what solopreneurship really looks like behind the scenes.
✅ You’ll Learn:
How Denis got started (and what failed)
When he realized YouTube could replace his day job
4 ways YouTubers actually make money
What a typical week looks like as a solo creator
His top advice for beginners (and what mistakes to avoid)
Whether you're dreaming of leaving your 9–5 or growing your side hustle, Denis's journey is packed with tips, transparency, and inspiration.
Resources:
Sponsors + Partners + Deals
TruFinancials (Denis's YouTube Channel): https://www.youtube.com/TruFinancials
YouTube Passive Income Podcast (Denis's Podcast): https://podcasts.apple.com/nz/podcast/youtube-passive-income-by-ranking/id1735315505
Chapters
00:00 – Why Most People Quit Too Early
00:22 – Introduction to Denis Trufin and His YouTube Journey
01:00 – How a Lack of Time Control Sparked His Entrepreneurial Drive
01:56 – Early Attempts and Failures on YouTube
03:00 – Personal Finance Channel Launch and Initial Struggles
03:36 – Earning Ad Revenue After 7–8 Months
04:15 – Working in Retail Before YouTube
05:08 – The Moment Denis Decided to Quit His Job
07:06 – How His Immigrant Parents Inspired Him
07:40 – What Solopreneurship Means to Denis
08:41 – Using Content to Help Others With Finances
09:58 – Four Ways to Make Money on YouTube
11:31 – What Makes Up Denis’s YouTube Income
12:16 – Making $10K/Month Through Mostly Passive Income
14:03 – Why Evergreen Content Wins Over Trendy Topics
15:48 – Is $10K Enough for a Comfortable Life?
17:00 – Typical Work Week as a Full-Time YouTuber
18:50 – How Long It Takes to Succeed on YouTube
21:00 – Do You Need Passion to Start a Channel?
21:30 – The Power of Evergreen and Staying Niche
22:40 – Solopreneur High Five: Favorite Tools
23:55 – Outsourcing to Stay Focused
25:11 – Biggest Mistake: Not Niching Down Sooner
27:10 – Life Outside of YouTube and Supporting a Nonprofit
28:34 – What Retirement Means to a Solopreneur
29:44 – Final Advice: Stick With It
30:25 – Where to Find Denis Trufin Online
MKM RESOURCES:
MKM Coaching: Want 1-on-1 support with your family finance journey? Book a time with me today.
Coast FIRE Calculator: A free calculator to help you find out when you can slow down or stop investing for retirement.
Mortgage Payoff Calculator: A free calculator to help you see how fast you can become mortgage free.
YouTube: Subscribe for free to watch videos of these episodes and interviews.
RECOMMENDED RESOURCES (SPONSORS AND AFFILIATES):
Monarch Money - Best Budget App for Families & Couples
Empower - Free Portfolio Tracker
Crew - HYSA Banking Built for Families - Get an Extra 0.5% APY with my partner link
Ethos - Affordable Term Life Insurance
Trust & Will - Convenient Estate Planning
HOW WE MAKE MONEY + DISCLAIMER:
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Opinions are the creators alone.
Information shared on this podcast is for entertainment purposes only and should not be considered as professional advice.
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CREDITS:
Podcast Artwork: Kayli Johnson
Editor: Johnny Sohl
Podcast Support: Nev Maraj
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