April 29, 2025 • 37 mins
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The salient point of today's discourse revolves around the transformative potential of utilizing side hustles, particularly through platforms like Etsy, to generate substantial income that can subsequently be invested in real estate, fostering financial independence. I am privileged to engage in a conversation with my esteemed colleague, Cody Berman, who has adeptly harnessed the capabilities of Etsy to cultivate a lucrative business, allowing him to transition into the realm of real estate investment. As we delve deeper into the episode, we will elucidate the methodologies and strategies that facilitated Cody's financial success, illustrating how these practices can be emulated by our listeners. The discussion will encompass the intricate relationship between side hustles and real estate investments, highlighting the potency of generating additional revenue streams to enhance one's investment portfolio. Ultimately, we aim to inspire our audience to take decisive action towards achieving their financial aspirations through informed investment practices.
A profound exploration of financial independence through real estate investment is presented. The episode delves into the multifaceted avenues through which one can accrue wealth via real estate, emphasizing the necessity of establishing a solid financial foundation prior to venturing into property acquisition. The host, Dustin Heiner, articulates that financial freedom is not merely an aspiration but an attainable reality through strategic investment. Notably, the guest, Cody Berman, elucidates his journey from side hustling on Etsy to amassing a significant real estate portfolio. The discussion underscores the importance of leveraging income generated from side ventures to facilitate the acquisition of properties that yield substantial passive income. Moreover, listeners are imparted with practical insights on how to initiate their own investment journeys, effectively positioning them to transition away from traditional employment towards a life of autonomy and financial security.
Takeaways:
- In the realm of real estate investment, one can achieve financial independence through various methods, including leveraging passive income streams.
- Utilizing platforms like Etsy to generate revenue can serve as a viable side hustle for funding real estate investments effectively.
- Establishing a side hustle is crucial for building capital necessary for substantial
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Foreign.
You're listening to the MasterPassive Income Podcast Network.
Welcome to the Master PassiveIncome show.
My name is Dustin Heiner, andI'm here to help you quit that job,
that just overbroked job, byinvesting in real estate so you never,
ever have to work a job again.
And in today's show, I amsuper pumped to bring on a friend
(00:21):
of mine who utilizes Etsy tosell products that that makes him
a lot of money.
And then he parks that moneyor puts it into real estate that
makes him so much money thatnow he's financially independent,
travels the world, likeliterally travels the world with
his wife.
And he's going to show us howhe did it and how you can do it as
well.
All right, let's start the show.
(00:49):
Welcome to the Master PassiveIncome podcast where we talk about
investing in real estate witha special focus on making enough
money so you can quit your joband live the dream life.
And now, here is your host,Dustin Heiner.
(01:10):
What's up?
What's up?
Super blessed as always tohave you.
Here with me on the show.
And we are fresh off of theReal Estate Wealth Builders Conference.
We had the Real Estate WealthBuilders Conference.
This is our fourth year nowdoing it.
And I told you a couple weeksago that the Real Estate Wealth Builders
Conference is changing or it'sgoing away.
We're not doing anymore.
Well, we are changing it now.
(01:33):
In a couple of weeks, I'mgoing to unveil exactly everything
that's going on that's notthis episode.
But this episode is all abouthelping you to make more money to
invest in real estate so thatyou can have financial freedom.
Because when you buy realestate, you make money six different
ways.
Equity capture, you buy itless than it's worth.
Passive income, you make moneyover the amount of your expenses
(01:55):
are because that's in a formof rents.
You also have marketappreciation, where just over time,
over every 15 years, themarket, real estate market doubles
every 15 years.
Forced appreciation, you fixit up, you make it worth more than
it's currently worth by howmuch you put money into it.
Just like fixing and flippinga house.
You also get the mortgage buydown where the tenants pay off your
(02:16):
mortgage.
This is so amazing.
And on top of that, you get somany tax advantages as a real estate
investor.
But when you make money fromyour job or if you have a side hustle,
or if you have something likea business that makes you money,
like my friend that I'mbringing on today, we met back in
2020, like right before COVIDhit in February.
(02:37):
We were skiing in Tahoe and aswe were talking, he was wanting to
start investing in real estate.
And I was walking him throughexactly how I do it, how I coach
people and everything.
And fast forward now, he'sdone so well.
He utilizes Etsy to make a lotof money.
And that's the number onereason why I bring him on the show.
So he could show you how youcan also make a lot of money from
Etsy.
(02:58):
But then, just like he did, Iwant you to do it as well.
Take that money that you makefrom Etsy, put it into real estate,
and now you have generational wealth.
Well, your wealth willcontinually grow and you could give
it to your kids.
Give you a quick example ofhow generational wealth works for
me and my family.
So I have 30 plus singlefamily homes.
They're long term rentals,short term, midterm, 60, you know,
(03:20):
30, 60, 90 days with travelingnurses and executives and things
like that.
But I make, oh goodness, over$20,000 a month from all my properties.
This is positive.
This is like cash flow that Imake from my properties.
And it's because I have theseproperties that make me money every
single month.
And with a 30 year fixed loanthat you get, and sometimes like
(03:42):
one of my properties, I'mgetting a 15 year fixed, four and
a half percent.
Like right now you might bethinking interest rates are really
high.
No, no, no.
You can also find really good deals.
I'm getting a 15 year 4 and ahalf percent loan on one of my properties.
It's absolutely amazing.
But once that paid off, I'vebeen making $3,000 a month in passive
income.
But with that mortgage I'mmaking, I want to say four or $500
(04:04):
a month in passive income from that.
But eventually that mortgagewill be paid off.
But here's the great thing.
If you buy with a 30 yearfixed or 15 year fixed basically
alone, that disappears oncethe term is up 15 or 30 years.
Then you have that home freeand clear.
Then you have all that passiveincome coming in.
I will absolutely give all ofthese properties to my kids so that
(04:26):
they will have these forforever, unless they want to sell
them or give them to their kids.
And another great thing Itaught my 16 year old daughter, she's
our oldest and every singleone of my kids are going to do it
as well.
I taught her to buy her first property.
She bought her first rentalproperty in Akron, Ohio.
And it's making, I want to say$300 a month in passive income.
(04:48):
And I Said there's one catch though.
If I'm going to teach you howto do this, you cannot spend any
of your passive income.
You have to save it for thenext property.
And then once you buy thatproperty, you're not going to spend
it for 10 years and you'regoing to keep hopefully buying a
property every single year for10 years.
And then after 10 years,you'll be making five, $6,000 a month
in passive income.
(05:08):
And so she agreed.
She said yes.
And I got five kids now.
And so my third, he's really,he goes, hey dad, I'm 13 now.
Ellie bought it at 16.
I want to buy, I want to beat her.
I'm going to buy a mine at 15.
I'm like, okay, we'll work on that.
And so if my kids can do it,there's you.
There's no doubt in my mindthat you can absolutely do this.
(05:32):
Now.
Everything that we do here atMaster Passive Income is my way to
help or my goal in life.
My mission in life is to help1 million people to invest in real
estate.
And having this free podcastwhere you.
Can just come and week afterweek and just consume as much content
on how to successfully investin real estate.
I want to give that out asmuch as possible.
(05:52):
In fact, I've had lots ofpeople reach out to me on Instagram
if you want to follow me orreach out to me on Instagram.
The Dustin Heiner.
T H e Dustin Heiner.
You'll find me on there.
I post lots of stuff aboutreal estate and lots of fun things.
Posted a golf meme here recently.
It's pretty hilarious butfollow me on there.
But anyways, people reach outto me and say, Dustin, just from
(06:12):
your podcast, I listened toit, I went back and listened to every
single episode and I learnedhow to invest in real estate and
I bought my first property.
Then I bought my second,third, fourth, fifth property just
from the podcast.
This is the reason why Istarted back in 2016, started this
podcast was to help people seeI make my money through real estate.
That's how I make my money.
(06:33):
If you want coaching, we haveall that for you.
But man, just get it all for free.
And if you want more help,we're there for you.
30 plus single family homesthat I have.
I also own 750 apartmentunits, two big apartment complexes
that I own, invest in hotels,but I have these as a way to make
me money, provide for my family.
All this is just fun that Iget to help you.
(06:53):
So I really appreciate youcoming back week after week and listening
to the show and even for, forthose of you who went back and binged
every single episode from thevery beginning, we're at 300 and
almost 400 episodes now.
That's impressive.
I'm super pumped to have youhere with me now.
I am so excited to share withyou my friend who with Etsy as well
(07:14):
as real estate investing,become financially independent.
He traveled like literallytravels the world over and over again.
He and his wife, theyconstantly, they're always going,
going, going.
I finally got him to comespeak at the Real Estate Wealth Builders
Conference every year.
He's always been traveling doit because you know, springtime is
really fun.
But he finally came and healso agreed to be on the podcast
to share with you how he has aquote unquote side hustle but basically
(07:39):
has a business that honestlyruns on its own.
He sells things on Etsy butit's all self delivered through Etsy.
He just makes money.
It's a, it seems like a cashprinting machine.
I wish I really did get on.
It myself because it justmakes money.
I'll probably get my daughtersto do it.
But I brought my good friendon the show who's going to show us
how he can make or he doesmake lots of money through Etsy but
(08:01):
then buys real estate with it.
So he has financialindependence and generational wealth.
Let me bring on my friend CodyBerman from the FI show, the financial
independent show and I want to pause.
For just a quick second andsay thank you so much for listening
to the show.
If you've gotten anything outof the show, I would appreciate it
if you went to anywhere thatyou listen to say Apple or Spotify
or wherever and leave a fivestar review.
(08:23):
Honestly, I really appreciateyou leaving an honest review.
I just love giving all thisinformation out and I want to see
you succeed.
Also send this to one person.
Just tell one person, say heyDustin wants to help a million people
to invest in real estate.
You need to listen to thisbecause it's going to change your
life.
Lastly, get my real estateinvestment course completely for
free.
Text the word rental R E N T Al rental to 33777 rental the 33777
(08:51):
I'll literally give you mycourse showing you everything in
the business so that you canbecome financially independent.
Hey Cody, thank you so muchfor being on the show man.
Dustin, I hope I can follow upthat amazing intro.
Thank you for having me on.
I am very excited for today.
Oh, as well as I know you,you're gonna.
That intro was nothingcompared to all the value you're
gonna deliver.
Because.
(09:12):
And I'm not even so for.
For you listening.
Cody is a good dude.
Like, even though I said it, Ia hundred percent mean it.
Like 100%.
I'm super glad to have him onthe show because what he's going
to share with all of us.
So, Cody, you have businesses,you also invest in real estate.
You've been doing this.
When did you start investingin real estate?
And then what got you on thetrack to now being financially independent?
(09:35):
Because we love talking aboutfinancial independence.
But what got you started?
Was it before?
Like, because I know you were 19.
20.
19 into 2020.
But talk to us about how yougot started in the the business as
well as real estate.
You and others were definitelya huge influence in me getting started
in real estate.
So I started investing in fallof my first rental property was a
triplex house hack.
(09:57):
Me and my then girlfriend, nowwife Lauren, lived in the basement
unit.
We rented out the split levelduplex on top of us.
But yeah, 2020 was my first foray.
And then we ended up buying 11units that year from capital that
I had acquired.
Wait, wait, wait, wait.
Did you say 11 units in thefirst year?
11 units in the first year.
Man, I dove in head first.
(10:18):
I had seen too many peoplelike you, like other friends we have
in the space who achievefinancial freedom so fast.
Like some people, a year and ahalf, two years, five years, these
crazy numbers of real estatebecause you can use leverage if you're
using it correctly and usingit smart.
So I was like, hey, I want alittle piece of this pie.
So instead of just dumping allmy money into index funds, I still
do invest in index funds.
(10:39):
But I was like, let's allocatesome of this capital over to real
estate.
And it worked out tremendouslyas we'll talk about in today's podcast.
So how many units do you have now?
So we actually have not reallyscaled personal units.
And the reason I'm using theword personal units, and maybe you
can correct me in my verbiagehere, I have been investing a lot
in syndications over the pastcouple of years.
So I probably quote unquote,if I wanted to be one of those real
(11:00):
estate gurus on Instagram, Icould say I have a thousand units.
But they say some of thoseunits I have, you know, I have 1%
ownership in.
So it's not really a thousand units.
I honestly haven't reallyexpanded the portfolio since 2022.
So we only have 13 rental units.
When you say only, actuallyyou're downplaying it.
You have businesses.
(11:21):
And you're right, like thesyndicators of people that do they,
they get other people's moneyand then they invest in this or they
are limited partner and theyinvest in their money and they put
their big number on it.
Whereas I'm like, I'm just a.
Your next door neighbor, youknow, even though I have a lot of
properties, like, it's notabout me.
Let's help other people.
So yeah, definitely.
(11:41):
I mean, 13 units, that's fantastic.
Cash flowing.
But also at the same time, youhave financial independence because
you also have businesses, side hustles.
Like, you have a way to makemoney too, on top of real estate.
In fact, what I found, so Iworked my tail off for seven, eight
years to get enough propertieswhere I didn't have to work anymore,
which was a great route to go.
(12:01):
You also had a business thatmade you money and then you invested
in real estate.
So a little bit similar, butat the same time different with side
hustles, with havingbusinesses and things like that that
help you also to invest inreal estate, but that gets you financial
independence.
What is your suggestion?
Or maybe you have like an insight.
You know, somebody says, I'mgoing to stay at my job until I have
(12:23):
enough properties or hey, I'mgoing to go all in and quit my job
right away, build businessesand invest in real estate.
What are your insights?
Because you've also.
Oh, quickly, I got to share.
You have the FI show, which isa podcast as well as Gold City Ventures.
So Fi show is a great show.
I've been there a number oftimes, which is just fantastic.
Hang out with you and Justinand you've also interviewed lots
and lots of business owners,lots of financial independent people.
(12:44):
But like, what are your insights?
When somebody said I wantfinancial independence, what do you
suggest?
This is a loaded question.
I am going to say the lawyer answer.
It depends.
It totally depends on yourpersonality, what you want to do,
what I will say.
I know you asked the question.
Should you jump ship and justgo all into real estate or should
you maybe stay at the job ormaybe go the entrepreneurial route
and start a business?
(13:05):
You need capital to invest.
Or I shouldn't say that.
It's easier to have capital to invest.
You can find partners, you cando all those things.
You can buy real estate withno money down.
I'm completely aware of thosestrategies, but for me it was a lot
easier if I just had the down payments.
I didn't have to find apartner, I didn't have to get all
the legal paperwork and allthat stuff.
So quite frankly I was able toput down $200,000 in down payments
(13:27):
in an 11 month span to buythose first, sorry, a one year span
to buy those 11 properties.
I'm getting my 11s and 12smixed here, but I was able to basically
put $200,000 down, downpayments, get those 11 units, those
11 units were cash flowingbetween, this is after all expenses,
after mortgage payments, aftermaintenance, after capex, after like
holdbacks, everything likethat, between three and $3,500 a
(13:51):
month and we were onlyspending 2,000 to $2,500 a month.
So literally we became five ina year, A year just because like
we poured that $200,000 ofcapital into a strategic asset, real
estate, leveraged real estatein a really high cash flowing area.
And so yeah, that's, that'skind of how it worked out for us.
But I don't want to, I don'twant people to hear this story and
think that's the only way todo it.
(14:11):
Like you can totally do it ina regular job.
You could have a high payingjob, just have a really high savings
rate, you could have abusiness that's cash flowing a lot
and save a lot of that.
The key thing here is thesavings rate.
If you are not saving money,you're not going to have much money
to invest in real estate.
So whether you're earning thatmoney through a 9 to 5 or a business
or some other means, just makesure that you have a fat gap between
(14:32):
your income and your expensesand then you can invest that gap
into things like real estate.
And I love how from the verybeginning you mentioned, well it's
not impossible to investwithout money.
It's not impossible, it's just harder.
It's so much easier when youhave a little bit of capital to deploy.
And that's something that,let's say you started a business
or a side hustle that youstarted doing something on the side
(14:52):
when, where, let's say you'reworking a job and that j O B that
just over broke job, you'reliving just over broke.
So you need to have a sidehustle number one.
But number two, that money ishelping you afford your life, you
know, to live, put food on thetable, all that sort of stuff.
But you need some othercapital to be able to invest.
Now if you have a home thathas equity, get a home economic credit,
it's a great way, that's extracapital to deploy, but that's what
(15:14):
it comes down to.
Do you have extra capital?
Now talk to me about a side hustle.
Not everybody knows what aside hustle is, but another way to
make money, that is starting abusiness, doing something else.
But like, talk to us aboutthat process.
If somebody said, man, I knowCody did this, I want to go down
the route of side hustles, of,you know, starting businesses.
What do you suggest or whatare your thoughts there?
(15:35):
So when we first met, Dustin,I don't know if you remember, but
my whole online Persona waslike the side hustle guy.
I had tried 30 plus differentside hustles, from freelance writing
to cleaning boats, to sellingdisc golf discs, to like, I tried
everything physical stuff,online stuff, service based stuff.
I had tried everything.
(15:55):
The one that I've had a lot ofsuccess with, and we'll talk about
a bit today, was sellingdigital products on marketplaces
like Etsy and Shopify.
That's what funded a lot ofthese real estate ventures.
But just side hustle isbasically something that you do that
makes money outside of yourmain thing, whether that thing is
a job or a business or whatever.
A side hustle is just an extraway to make money outside of that.
(16:16):
And a lot of people will kindof foo foo side hustles.
They're like, oh, why would Ido that?
I don't need to make an extraten grand a year.
But I've heard you on yourpodcast and a lot of other real estate
investors talk about this stuff.
Like if you're living paycheckto paycheck an extra $10,000 per
year in a side hustle, thatcould be your next house hack with
an FHA loan.
You know, put the 3.5% down,all of a sudden you have a 250,000,
(16:38):
$300,000 property.
I'm doing my live math correctly.
You could afford that justwith one year of side hustling and
making like an extra thousandbucks a month.
Like, it doesn't have to belife changing money.
And I think a lot of peopledon't want to start a side hustle
because they really want theinstant gratification.
They're like, oh, if I can'tmake ten grand next month.
You see all the people onInstagram crouching in front of the
(16:59):
Lambos talking about, youknow, start this drop shipping side
hustle make 40 grand next month.
A lot of people don't want toput in the work, so they don't even
start the side hustle in thefirst place.
But seriously, man, like,making a couple hundred extra bucks
per month, which then becomesa thousand, which then becomes 2000.
That can start to really fasttrack your property acquisition as
you get more money for downpayments and investments.
(17:21):
I remember when you and I met,it was definitely before you bought
your first property.
It was like February 2020,before the world closed down.
And we were skiing and everything.
And I remember you weretelling me about Valentine's day.
Oh, man, we're making a lot ofmoney selling these products on for
Valentine's day.
I was like, well, shoot, maybeI should stop what I'm doing.
Let me go start selling things.
Like, it's a great, greatbusiness model.
(17:42):
Talk to us about how somebodycould use etsy or shopify, but having
these products that peoplewant, they don't want to create it
themselves.
They're like, hey, this isalready here.
Let me go and buy it.
But you have gold cityventures where you show and coach
people how to do this.
But, like, is that really.
It seems like a viable thing,but is that hard to break into?
(18:03):
So, yes and no.
Most people make the mistakeof trying to sell generic things,
things that everybody elsealready has.
And if you're a nobody and youdon't have a big following or anything
like that, it's really hard tobreak into a market where people
can make a lot of money.
The riches are in the niches.
Sorry for those who say nichesout there.
I like niches because it rhymes.
We're American.
The more you can.
(18:25):
Yes, absolutely.
The more you can niche downand create a unique product, Whether
it's unique to you or you'rejust targeting a slightly different
variation of that thing,that's where you can really start
to make money.
So let's rewind to thatValentine's day week.
This was maybe a year after Ihad really started my digital products
journey.
And during that week, when wewere hanging out, Dustin, I was not
on my laptop.
You can attest that, like,we're skiing all day.
(18:47):
We're hanging out in the lodge.
My little new etsy shop hadmade me over $700 that week without
me having to touch it.
That's in a week.
So, you know, extrapolate thatover a month.
That's like three grand in a month.
That's $36,000 in a year.
Hey, that's a couple downpayments for a property.
And I have continued to buildup my etsy shop, and I've earned
a lot more money since thenwith digital products.
(19:08):
Actually started a new shop atthe end of last year.
So we're recording this inMarch of 2025.
I started a new shop in Augustof 2024 just to, like, show people,
because I had a lot of haterson some of my videos that were like,
you got started so early.
Like, you got lucky.
You can never do this again.
I'm like, challenge accepted.
Started a new shop, was ableto earn over $6,000 in four months.
(19:28):
And I'm like, all right, guys,like, this is me doing it on the
side.
This is a still, still aviable side hustle.
So, yeah, man.
To circle back to yourquestion, though, on is this still
a viable side hustle?
Like, does this work?
Is it as easy as people makeit seem if you try to sell generic
stuff?
No.
If you do sell more keywordrich, more SEO optimized, like, things
that people are actuallysearching for and there's a demand
(19:49):
for, then yes.
And I actually have some examples.
I pulled up some shops foryour real estate audience because
obviously, let's keep this.
Let's keep this thing realestate and digital products and marry
the two ideas.
There is a Realtor shop that Ifound on Etsy, and this Realtor shop
has over 90,000 sales, andmost of their stuff is between 20
and 50.
But yes, there's.
(20:10):
There's Realtor shops.
And this is just off memory.
I don't want to, I don't wantto derail the podcast here, but they
just have a.
Basically a bunch of templatesthat they probably use in their own
business as a Realtor thatthey sell to other Realtors.
And again, these are likeanywhere from 20 to $50.
They're selling these bigpackages of like, you know, here's
all your move in checklist.
Here's your, like your closing checklist.
(20:31):
All this stuff, all thesethings that Realtors might use.
This shop has probably madebetween, I don't know, three hundred
and five hundred thousand dollars.
And this is probably thingsthat they're already using.
Like, they're not recreatingthe wheel.
They're.
They're already Realtors.
That's.
I read they're like a wholeabout section.
They're like, hey, you know,we're Realtors looking to help other
Realtors.
So this is something that theyalready had that they then templatized,
(20:52):
which is a verb I like to use templatized.
And then they could just sellit to other Realtors.
And there's so many instancesof this.
Like, I've seen some otherreal estate investors who might have
a Rental property, cash flow calculator.
And all they do is they sellthat spreadsheet to other people.
$5, $10, $25, $100, dependingon how complex the spreadsheet is.
And they make a crazy amountof money.
(21:13):
Bigger Pockets is a greatexample of this.
They have all these calculators.
They sell this membership.
Basically, all they'redelivering is a digital product.
That's the things I'm talkingabout today.
Like, any calculator you getfrom them or from another, like,
real estate source like that,That's a digital product they created
one time, and now they've beenable to resell that product thousands
of times.
And you guys can do the math.
(21:34):
Like, you create one thing for10 bucks, and it sells a thousand
times.
There's $10,000 from somethingthat you might have already created
for yourself to scratch yourown itch.
Well, I'm gonna have manyopportunities out there.
I love it.
You're like, oh, man, I'mgonna start.
Listening to Analyzer that Icreated for myself.
And then I realized, man, I'mjust giving to my students where
they put in just a fewdifferent numbers, like the purchase
(21:56):
price, how much it rents for,all that sort of stuff.
And then it has a criteria,and it has six different settings.
Settings, but, like, criteriafor if it's a good deal or not of
what I would want to buy.
And so I, you know, I give tomy students who join, that's for
free to them.
But I also sell it online for,like, you know, 27 bucks.
You can go right now and canbuy it.
(22:16):
I'm like, shoot, I should putthat on there.
That's a digital download.
Or like my forms that.
That people love.
They like, oh, man, I want the forms.
Like, well, you got to jointhe membership.
But how much better ifsomebody says, well, I know how to
invest, but I want the calculator.
I want this download whereI've already done the work.
Might as well put it out there.
And it's just another way forpeople to find it, because people
are shopping on Etsy, they'reshopping on Shopify.
(22:38):
And so that helps you to reachmore people.
Absolutely.
And I actually did get thatshop pulled up.
Just if people want a visualto see what it looks like, let's
see if we can get this techthing working.
Can I share my screen?
Is that.
Please go right here.
You should.
And then, so if you'rewatching or listening to this on
the podcast, definitely checkout the YouTube channel.
We have this available for youto see exactly what Cody's talking
(22:59):
about.
But agent site shop is whatit's called shop.
It's a couple.
They're agents.
And so let's just like look ata couple here.
Like they have this mega.
This one's $155.
The real estate bundle, theNAR sediment real estate bundle,
the agent kit, the home valuemarketing flyer, the digital business
card bundle.
Like these guys have everything.
And as you can see, 55,000sales on Etsy.
(23:22):
A lot of these things they'realready using themselves.
Like they might be a brokergiving this out to all their agents
anyway.
Why not just sell it toeveryone on the Internet who has
the ability to buy?
And man, I mean, we don't haveinsights in exactly how much they've
made, but you can see theprices here.
You can see the sales numbers.
Crunch some numbers.
And these people are making alot of money from templates and things
(23:42):
that they've already built.
Well, if you look at one orsorry, the average of all of them.
Average is pretty high dollar amount.
But let's just say on averagethere's about $10 because they have
some at $5, some at $10, $12,$100,000, some at 500,000.
Yeah.
So if they did, what was it?
Five?
55,000 sales, 54,000 sales.
(24:03):
So they did 1454,000 sales times.
Let's just say 10.
Oh, that's lowballing it.
It's 10.
Yeah, that's low.
Blowing it.
That would be five.
Would that be 5 million 540k?
No.
540k?
Yeah.
Got.
Yeah.
So if it's.
And that's probably lowball ona Dustin, I would.
(24:26):
Oh my goodness.
Dude me excited.
I want to start.
All right, we'll.
We'll hop off.
But yeah, check them out.
Agent site shop.
But man, that is like oncethis thing gets unlocked in your
brain, you like.
I am just constantly, all thetime thinking of like when I first
discovered this, I already hadthe podcast the five show that you
(24:47):
talked about where youinterview people and talk about how
to reach financial independence.
We like built this elaboratemedia kit after actually the debt
free guys did thispresentation at fincon and they were
like, hey, we just landed likethis fifty thousand dollar sponsorship.
Here's our media kit.
I was like, copy.
I'm gonna basically take theirmedia kit.
I'm gonna create a version for myself.
Once we got the version, likeJustin and I were editing it and
(25:08):
making it really nice.
What did I do?
I white labeled that, I threwit in my Etsy shop and it sold a
bunch of times.
So, like, there's so manyinstances where, especially if you're
a business owner, like, if youhave SOPs, if you have templates,
if you have documents, if youhave PDFs that you're using internally
for your team, whatever, andyou can just white label them to
like, get your info off there.
(25:29):
That could easily be a digitalproduct that you sell in your Etsy
shop or Shopify or somewhere else.
So there's like so manyopportunities, especially for analytical
folks like real estate investors.
If you already have like aproperty calculator or you already
have some like amazingspreadsheet for, like, these are
the things you need to do whenyou first, when you buy your first
rental property or you have anebook, whatever.
All these things are thingsthat can be monetized as a digital
(25:50):
product.
Now can you put these thingson something like Amazon?
Because obviously we knowAmazon's a juggernaut when it comes
to people searching because wehave Etsy, we have Shopify.
Is there any other medium thatyou would put these on?
I like Etsy because Etsy'salgorithm for digital products seems
to work the best, especiallyfor new sellers.
Now if you're someone whoalready has a huge audience, you
(26:11):
can go the Shopify route.
You could go like, useWordPress and use WooCommerce.
We won't get to the weeds here.
But the reason I like Etsy,Amazon's okay, but it's better for
a physical product seller.
The reason I like Etsy is theyjust do a really good job of pushing
digital products forward tothe people that are searching for
them.
And you don't have to haveyour own audience.
It's the same as Amazon.
Like, Amazon is great if youjust throw your stuff up there.
If you have a book and it'snot on Amazon, like, you might be
(26:34):
missing a lot of people.
Even though Amazon takes acut, like, Amazon is just delivering
people to your doorstep.
It's the same thing with Etsy.
Some people, there's a wholething a couple of years ago where
Etsy raised its fees by likeone and a half percent and people
were up in arms.
But I'm like, heck, if Etsy'sbringing me customers and I don't
have to drum up my owncustomers on social media or email
list or website or any of that.
Like, Etsy could take almostas much as they want.
(26:56):
Like, I would never would havehad this person buy my thing anyway.
So I think it's awesomeputting your stuff on these platforms
that serve it up to peoplethat don't know you at all and then
they take a small cut.
So sorry to answer yourquestion directly though, Etsy in
my opinion is better fordigital products than Amazon.
If you are selling somethinglike a physical real estate bundle,
I don't know, but that couldbe a good placement on Amazon.
(27:19):
So with Etsy it seems like,like obviously like you said, the
digital products are fantastic.
How do you find like let's sayyou're, you're like, man, I'm not
even doing anything right now.
Is there a way that you canfigure out, man, I want to create
something.
What is a good niche that weshould go after to get riches niches
(27:39):
in there, in the riches.
So yeah, how do we find more things?
The riches are just.
Yes, great question, great question.
Dustin, you're a good interviewer.
So there's a couple tools outthere and some are Etsy specific.
The ones that are not Etsyspecific, you could just use like
Google Trends or evenPinterest Trends to see what people
are searching for.
Those are two great free toolsif you're just getting started.
There's one called ubersuggestthat's also like a free keyword research
(28:02):
tool that kind of just tellsyou what people are searching on
Google for digital products specifically.
The two that I use is calledErank and Ever be and those are more
Etsy digital product specific.
But I'll literally type in.
So we could type in somethinglike Realtor or real estate template
and then you just like hitenter, see what comes up and actually
show you.
You know, 1400 people aresearching for this variation.
(28:24):
600 people are searching forlike this keyword variation.
So what I was talking aboutbefore, people get bogged down and
people get stuck and peopledon't make sales because they're
oftentimes just competing withlike the thing that I would type
into the search bar togenerate results.
They might just like try to beselling a real estate template.
But the more you niche down,like if you sell some kind of specific
like a Missouri real estatetemplate or whatever that niche down
(28:47):
version might be, that's whereyou're going to start out competing
other people because there'sway less people selling that thing.
So where people make the bigmistake is they try to try to go
generic and then they get justbeat up by the big dogs who have
been there forever.
And if you don't have anaudience, if you don't have like
a, a standing with the Etsyalgorithm, you're probably not going
to get picked.
Not Saying it won't happen,but you're going to have more success
with the slightly more nichedown versions.
(29:09):
And then you can niche uplater on as you start to build your
shop up.
Which that gets me to thinkingof scaling.
So that Realtor site, likethey had a lot of products.
Is this something that we can scale?
Like, okay, we start with onething and then we can scale from
there.
Like what have you seen?
Because you have lots ofstudents that you coach people how
to do this.
What do you think aboutscaling your business?
(29:29):
Yeah, I think with scaling youcan start and just be in one specific
niche.
Now for these real estatepeople, it would kind of be weird
if they started making likefitness printables, for example,
and fitness digital products.
That would just be a littlebit outside because they're so branded
as these real estate agents.
But you can totally scale andstart in like a hyper niche thing
and then start to branch outand expand your products.
We've seen some students inour course who start just telling
(29:52):
say a budgeting template, butthen they build out and have this
like whole personal finance suite.
And we've seen some peopleactually in the personal finance
space leave their jobs just bybuilding this like whole personal
finance digital product shop.
So it can, I mean these, thesethings can scale to the moon.
And the beauty of digitalproducts versus physical people might
be wondering like, why is thisguy only talking about digital products?
With a digital product, youcreate it once you upload the file
(30:14):
to the marketplace, whether itbe Etsy or Amazon or Shopify, and
when the buyer buys the thing,it's automatically delivered it to
them.
It's automatically deliveredto them.
So you don't have to do anything.
Unlike a physical productwhere like, oh, an order came in,
let's go to the post officeand like ship this thing out.
I've been in that businessbefore, Dustin.
You remember I had the discgolf manufacturing company that I
was literally like staying uptill 3am sometimes packaging up discs
(30:38):
and shipping them out.
It was a nightmare.
It was a nightmare.
So I'm a digital products guythrough and through now.
And that's why I'm such a bigadvocate, because it is one of the
closest things that I'veexperienced to passive income.
It's like the only thing Ireally have to do once the product
is up and in my shop isrespond to customer questions.
And I've mapped this out and Iget a question, 1 in 20 purchases.
So about 5% of the time.
(30:59):
And those questions oftentake, oftentimes take two minutes
to Answer.
Yeah, you probably alreadyanswered all of them before.
It could be a copy and paste.
Like, I already know whatthey're going to.
Exactly.
So another question I have is,is can you retarget like your customer?
Can you email them, hey, wehave a new product, is there, I don't
know about Etsy, like, can youdo something like that?
Or you just gotta, you don'tget access to them after the fact.
(31:20):
There are ways to get accessto them strategically.
You can't just scrape all thepeople that have bought your stuff
and like put them on youremail list.
That's a no no on Etsy.
But there are ways that I'veseen and that I've used where like
in your description or in yourlisting images you could say like,
hey, join my, you know, joinmy club, join my email list and you'll
get like this digital productfor free.
And so they just enter theiremail or maybe they'll get like 50%
(31:41):
off their next order.
So even those real estatepeople I showed you, I think they
have something like if youjoin our community, and this is in
every single one of theirlistings, like their last listing
picture in their description.
If you join our community atthis website, like you'll get this
free bundle or whatever.
And of course now they'reprobably retargeting these people.
They probably have this likewhole real estate network.
And that's another thing.
This is a great, great segue.
(32:02):
Now they have people whobought this like realtor thing.
Now they can maybe sell them arealtor course now maybe they can
enroll them in their brokerage.
Like this is just the gatewayinto the business.
Like, so I'm hoping thebusiness owners listening to this
just because you made a $10sale on Etsy, because some people
still, they're like, well, whywould I want to bother with this
hot hustle?
It's just 10 bucks.
This can just be the, the stepinto your ecosystem and then you
(32:25):
can upsell them and have themjoin your brokerage or do whatever.
Like this is just to get theminto your orbit, into your ecosystem
and then you can, you can takethem down any funnel, any which way
you want.
So yeah, this is, it's a greatway to just kind of get people familiar
with you, trust you, know thatyou have quality information, know
that you're a good person andthen you can get them on your email
list and you can do whateveryour heart pleases, whatever your
(32:48):
business is, whatever you'reselling, whatever your services are,
whatever your end goals orintentions are.
Then you can start to pushthem towards that.
Could you sell the a PDF orlike a book, you know, like instead
of a physical book.
Is that something that likebecause I have my book on Amazon,
people buy it on Amazon, whichis great, a few of them.
Would that be alsoadvantageous to put it on Etsy or
is it something that should belike a shorter condensed, like a
(33:10):
printable or something like that?
Great question.
I would say a shortercondensed version.
I have not seen full books dovery well on Etsy.
It's more like a maybe a 30page PDF if we were to just condense
it down into some images andjust like the really important parts
of each chapter that could goover really well.
Just rebrand it as like theultimate, you know, guide to buying
rental real estate orwhatever, however you want to frame
(33:33):
it.
But yeah, I see people doreally, really well with ebooks.
Full length books though Ihave not seen do well on Etsy or
I'm not even sure if Etsy willlet you upload something that you
got me so excited.
Like I could see how I couldhelp more people to invest in real
estate by taking the thingsthat already have, putting it on
there and saying also, hey,join my newsletter where I'm going
to give you so much moreinformation on that, on everything.
(33:54):
So you got me excited again.
Last time you got me excited,but I just never did anything about
it.
So this time even more excitedthat I got to do this now.
You've coach lots of peoplehow to do this.
It's something you enjoy doing.
Obviously you've proven theconcept twice now as well as all
your students.
So people want to connect withyou, want to work with you.
Like how would they be able tofind you?
Gold City Ventures is where wehave all things digital products
(34:16):
and printables.
We have a free workshop on there.
We have free resources on there.
We have a bunch of free stuffto get started.
We also have a paid course.
If you like really want todive in, like the A to Z of, you
know, create ideation, tocreation, to marketing, all that
stuff.
But I'm not going to try topush that on you.
If you guys are superinterested, you could totally take
me up and join the paid coursein our community.
We'd love to have you, but wealso have a bunch of free resources
(34:36):
for those who just want todabble and check it out and then
also the FI show as well.
I mean one of the things thatI really want to do and I know.
Thank you Dustin for the kindwords at the Beginning I don't want
to just like be this guy who'slike a make money online guy.
Like I want people to do goodthings with that money because so
often I see entrepreneurs whoall of a sudden, you know, their
income increases a bunch butthey don't know what to do with it.
(34:58):
And so I get to scratch my ownitch of like kind of giving back
in the personal finance spherewith my podcast the Fi show, telling
people how to invest in thingslike real estate and index funds
and other places to ultimatelyreach financial independence.
Because I am not one to sayside hustle for side hustle sake.
Like side hustle withintention so that you can then buy
or build things that will giveyou passive income and the ability
(35:20):
to quit that job that justover broke job.
Love it, love it.
What about your social media?
I know people want to followyou on there too.
Yeah, so I'm Odyd Bermanpretty much everywhere.
You can check out my passiveincome stuff.
I actually have that whole.
I did like a whole seriesdocumenting that new Etsy shop from
day zero to day 116.
Day 116 was the day I crossed$1,000 per month in sales.
(35:42):
That was like the goal of theshop, to see how quickly I could
do that.
So yeah, you can follow me everywhere.
Odyd Berman.
Love it.
Cody, so great knowing you andhaving you be a part of obviously
the show a couple times now aswell as coming to Rubecon, speaking
about financial independenceand coaching people and helping people.
Like, I just love that you andI have very similar outlooks on so
(36:03):
many things and great havingyou as a friend and great having
you on the show.
I really appreciate you, Dustin.
You've been an awesome friendover what, five or six years at this
point.
It's been a long time, man,and we've both grown so much, but
we're still both out therehelping people and I'm really hoping
that.
I just want one person to takeaction from this episode, start selling
digital products, start a sidehustle and start using that to fund
their real estate.
(36:23):
So really appreciate youhaving me on, man.
And can't wait till next time.
You heard it obviously from Cody.
He knows that When's the besttime to plant a tree?
It was 20 years ago.
The next best time isliterally today.
Plant that tree.
You do not want to be 20 yearsfrom now thinking, man, I was listening
to Cody on Master passive Income.
He was talking about investingin real estate.
He was talking about startingan Etsy.
I wish I would have done itback then.
(36:44):
No, no, no.
You want to think 20 yearsfrom now.
I'm so glad I took actionright then and there 20 years ago
and look at where I'm at now.
So obviously Cody and myselfare proof.
We're just guides.
We've done it before.
We're going to show you how todo it.
So definitely start workingwith Cody.
We're here for you.
Come to Rubecon.
You're going to be such soblown away at all the amazing people
just like Cody.
(37:05):
That's going to be a part of it.
So, Cody, thank you so muchfor being on the show, man.
Thank you, man.
I am very excited for Rubeconand I'll see you in about a month.
And that is it for today.
Go ahead and get my free realestate investing course, Texas word
rental to 3377.
R e n t a l to 33777.
You can also join my real estate.
Wealth builders group coaching.
Get all my courses.
(37:25):
All right, guys, we'll see youin the next show.
See ya.
Foreign.
You're listening to the MasterPassive Income Podcast Network.
Welcome to the Master PassiveIncome show.
My name is Dustin Heiner, andI'm here to help you quit that job,
that just overbroked job, byinvesting in real estate so you never,
ever have to work a job again.
And in today's show, I amsuper pumped to bring on a friend
(00:21):
of mine who utilizes Etsy tosell products that that makes him
a lot of money.
And then he parks that moneyor puts it into real estate that
makes him so much money thatnow he's financially independent,
travels the world, likeliterally travels the world with
his wife.
And he's going to show us howhe did it and how you can do it as
well.
All right, let's start the show.
(00:49):
Welcome to the Master PassiveIncome podcast where we talk about
investing in real estate witha special focus on making enough
money so you can quit your joband live the dream life.
And now, here is your host,Dustin Heiner.
(01:10):
What's up?
What's up?
Super blessed as always tohave you.
Here with me on the show.
And we are fresh off of theReal Estate Wealth Builders Conference.
We had the Real Estate WealthBuilders Conference.
This is our fourth year nowdoing it.
And I told you a couple weeksago that the Real Estate Wealth Builders
Conference is changing or it'sgoing away.
We're not doing anymore.
Well, we are changing it now.
(01:33):
In a couple of weeks, I'mgoing to unveil exactly everything
that's going on that's notthis episode.
But this episode is all abouthelping you to make more money to
invest in real estate so thatyou can have financial freedom.
Because when you buy realestate, you make money six different
ways.
Equity capture, you buy itless than it's worth.
Passive income, you make moneyover the amount of your expenses
(01:55):
are because that's in a formof rents.
You also have marketappreciation, where just over time,
over every 15 years, themarket, real estate market doubles
every 15 years.
Forced appreciation, you fixit up, you make it worth more than
it's currently worth by howmuch you put money into it.
Just like fixing and flippinga house.
You also get the mortgage buydown where the tenants pay off your
(02:16):
mortgage.
This is so amazing.
And on top of that, you get somany tax advantages as a real estate
investor.
But when you make money fromyour job or if you have a side hustle,
or if you have something likea business that makes you money,
like my friend that I'mbringing on today, we met back in
2020, like right before COVIDhit in February.
(02:37):
We were skiing in Tahoe and aswe were talking, he was wanting to
start investing in real estate.
And I was walking him throughexactly how I do it, how I coach
people and everything.
And fast forward now, he'sdone so well.
He utilizes Etsy to make a lotof money.
And that's the number onereason why I bring him on the show.
So he could show you how youcan also make a lot of money from
Etsy.
(02:58):
But then, just like he did, Iwant you to do it as well.
Take that money that you makefrom Etsy, put it into real estate,
and now you have generational wealth.
Well, your wealth willcontinually grow and you could give
it to your kids.
Give you a quick example ofhow generational wealth works for
me and my family.
So I have 30 plus singlefamily homes.
They're long term rentals,short term, midterm, 60, you know,
(03:20):
30, 60, 90 days with travelingnurses and executives and things
like that.
But I make, oh goodness, over$20,000 a month from all my properties.
This is positive.
This is like cash flow that Imake from my properties.
And it's because I have theseproperties that make me money every
single month.
And with a 30 year fixed loanthat you get, and sometimes like
(03:42):
one of my properties, I'mgetting a 15 year fixed, four and
a half percent.
Like right now you might bethinking interest rates are really
high.
No, no, no.
You can also find really good deals.
I'm getting a 15 year 4 and ahalf percent loan on one of my properties.
It's absolutely amazing.
But once that paid off, I'vebeen making $3,000 a month in passive
income.
But with that mortgage I'mmaking, I want to say four or $500
(04:04):
a month in passive income from that.
But eventually that mortgagewill be paid off.
But here's the great thing.
If you buy with a 30 yearfixed or 15 year fixed basically
alone, that disappears oncethe term is up 15 or 30 years.
Then you have that home freeand clear.
Then you have all that passiveincome coming in.
I will absolutely give all ofthese properties to my kids so that
(04:26):
they will have these forforever, unless they want to sell
them or give them to their kids.
And another great thing Itaught my 16 year old daughter, she's
our oldest and every singleone of my kids are going to do it
as well.
I taught her to buy her first property.
She bought her first rentalproperty in Akron, Ohio.
And it's making, I want to say$300 a month in passive income.
(04:48):
And I Said there's one catch though.
If I'm going to teach you howto do this, you cannot spend any
of your passive income.
You have to save it for thenext property.
And then once you buy thatproperty, you're not going to spend
it for 10 years and you'regoing to keep hopefully buying a
property every single year for10 years.
And then after 10 years,you'll be making five, $6,000 a month
in passive income.
(05:08):
And so she agreed.
She said yes.
And I got five kids now.
And so my third, he's really,he goes, hey dad, I'm 13 now.
Ellie bought it at 16.
I want to buy, I want to beat her.
I'm going to buy a mine at 15.
I'm like, okay, we'll work on that.
And so if my kids can do it,there's you.
There's no doubt in my mindthat you can absolutely do this.
(05:32):
Now.
Everything that we do here atMaster Passive Income is my way to
help or my goal in life.
My mission in life is to help1 million people to invest in real
estate.
And having this free podcastwhere you.
Can just come and week afterweek and just consume as much content
on how to successfully investin real estate.
I want to give that out asmuch as possible.
(05:52):
In fact, I've had lots ofpeople reach out to me on Instagram
if you want to follow me orreach out to me on Instagram.
The Dustin Heiner.
T H e Dustin Heiner.
You'll find me on there.
I post lots of stuff aboutreal estate and lots of fun things.
Posted a golf meme here recently.
It's pretty hilarious butfollow me on there.
But anyways, people reach outto me and say, Dustin, just from
(06:12):
your podcast, I listened toit, I went back and listened to every
single episode and I learnedhow to invest in real estate and
I bought my first property.
Then I bought my second,third, fourth, fifth property just
from the podcast.
This is the reason why Istarted back in 2016, started this
podcast was to help people seeI make my money through real estate.
That's how I make my money.
(06:33):
If you want coaching, we haveall that for you.
But man, just get it all for free.
And if you want more help,we're there for you.
30 plus single family homesthat I have.
I also own 750 apartmentunits, two big apartment complexes
that I own, invest in hotels,but I have these as a way to make
me money, provide for my family.
All this is just fun that Iget to help you.
(06:53):
So I really appreciate youcoming back week after week and listening
to the show and even for, forthose of you who went back and binged
every single episode from thevery beginning, we're at 300 and
almost 400 episodes now.
That's impressive.
I'm super pumped to have youhere with me now.
I am so excited to share withyou my friend who with Etsy as well
(07:14):
as real estate investing,become financially independent.
He traveled like literallytravels the world over and over again.
He and his wife, theyconstantly, they're always going,
going, going.
I finally got him to comespeak at the Real Estate Wealth Builders
Conference every year.
He's always been traveling doit because you know, springtime is
really fun.
But he finally came and healso agreed to be on the podcast
to share with you how he has aquote unquote side hustle but basically
(07:39):
has a business that honestlyruns on its own.
He sells things on Etsy butit's all self delivered through Etsy.
He just makes money.
It's a, it seems like a cashprinting machine.
I wish I really did get on.
It myself because it justmakes money.
I'll probably get my daughtersto do it.
But I brought my good friendon the show who's going to show us
how he can make or he doesmake lots of money through Etsy but
(08:01):
then buys real estate with it.
So he has financialindependence and generational wealth.
Let me bring on my friend CodyBerman from the FI show, the financial
independent show and I want to pause.
For just a quick second andsay thank you so much for listening
to the show.
If you've gotten anything outof the show, I would appreciate it
if you went to anywhere thatyou listen to say Apple or Spotify
or wherever and leave a fivestar review.
(08:23):
Honestly, I really appreciateyou leaving an honest review.
I just love giving all thisinformation out and I want to see
you succeed.
Also send this to one person.
Just tell one person, say heyDustin wants to help a million people
to invest in real estate.
You need to listen to thisbecause it's going to change your
life.
Lastly, get my real estateinvestment course completely for
free.
Text the word rental R E N T Al rental to 33777 rental the 33777
(08:51):
I'll literally give you mycourse showing you everything in
the business so that you canbecome financially independent.
Hey Cody, thank you so muchfor being on the show man.
Dustin, I hope I can follow upthat amazing intro.
Thank you for having me on.
I am very excited for today.
Oh, as well as I know you,you're gonna.
That intro was nothingcompared to all the value you're
gonna deliver.
Because.
(09:12):
And I'm not even so for.
For you listening.
Cody is a good dude.
Like, even though I said it, Ia hundred percent mean it.
Like 100%.
I'm super glad to have him onthe show because what he's going
to share with all of us.
So, Cody, you have businesses,you also invest in real estate.
You've been doing this.
When did you start investingin real estate?
And then what got you on thetrack to now being financially independent?
(09:35):
Because we love talking aboutfinancial independence.
But what got you started?
Was it before?
Like, because I know you were 19.
20.
19 into 2020.
But talk to us about how yougot started in the the business as
well as real estate.
You and others were definitelya huge influence in me getting started
in real estate.
So I started investing in fallof my first rental property was a
triplex house hack.
(09:57):
Me and my then girlfriend, nowwife Lauren, lived in the basement
unit.
We rented out the split levelduplex on top of us.
But yeah, 2020 was my first foray.
And then we ended up buying 11units that year from capital that
I had acquired.
Wait, wait, wait, wait.
Did you say 11 units in thefirst year?
11 units in the first year.
Man, I dove in head first.
(10:18):
I had seen too many peoplelike you, like other friends we have
in the space who achievefinancial freedom so fast.
Like some people, a year and ahalf, two years, five years, these
crazy numbers of real estatebecause you can use leverage if you're
using it correctly and usingit smart.
So I was like, hey, I want alittle piece of this pie.
So instead of just dumping allmy money into index funds, I still
do invest in index funds.
(10:39):
But I was like, let's allocatesome of this capital over to real
estate.
And it worked out tremendouslyas we'll talk about in today's podcast.
So how many units do you have now?
So we actually have not reallyscaled personal units.
And the reason I'm using theword personal units, and maybe you
can correct me in my verbiagehere, I have been investing a lot
in syndications over the pastcouple of years.
So I probably quote unquote,if I wanted to be one of those real
(11:00):
estate gurus on Instagram, Icould say I have a thousand units.
But they say some of thoseunits I have, you know, I have 1%
ownership in.
So it's not really a thousand units.
I honestly haven't reallyexpanded the portfolio since 2022.
So we only have 13 rental units.
When you say only, actuallyyou're downplaying it.
You have businesses.
(11:21):
And you're right, like thesyndicators of people that do they,
they get other people's moneyand then they invest in this or they
are limited partner and theyinvest in their money and they put
their big number on it.
Whereas I'm like, I'm just a.
Your next door neighbor, youknow, even though I have a lot of
properties, like, it's notabout me.
Let's help other people.
So yeah, definitely.
(11:41):
I mean, 13 units, that's fantastic.
Cash flowing.
But also at the same time, youhave financial independence because
you also have businesses, side hustles.
Like, you have a way to makemoney too, on top of real estate.
In fact, what I found, so Iworked my tail off for seven, eight
years to get enough propertieswhere I didn't have to work anymore,
which was a great route to go.
(12:01):
You also had a business thatmade you money and then you invested
in real estate.
So a little bit similar, butat the same time different with side
hustles, with havingbusinesses and things like that that
help you also to invest inreal estate, but that gets you financial
independence.
What is your suggestion?
Or maybe you have like an insight.
You know, somebody says, I'mgoing to stay at my job until I have
(12:23):
enough properties or hey, I'mgoing to go all in and quit my job
right away, build businessesand invest in real estate.
What are your insights?
Because you've also.
Oh, quickly, I got to share.
You have the FI show, which isa podcast as well as Gold City Ventures.
So Fi show is a great show.
I've been there a number oftimes, which is just fantastic.
Hang out with you and Justinand you've also interviewed lots
and lots of business owners,lots of financial independent people.
(12:44):
But like, what are your insights?
When somebody said I wantfinancial independence, what do you
suggest?
This is a loaded question.
I am going to say the lawyer answer.
It depends.
It totally depends on yourpersonality, what you want to do,
what I will say.
I know you asked the question.
Should you jump ship and justgo all into real estate or should
you maybe stay at the job ormaybe go the entrepreneurial route
and start a business?
(13:05):
You need capital to invest.
Or I shouldn't say that.
It's easier to have capital to invest.
You can find partners, you cando all those things.
You can buy real estate withno money down.
I'm completely aware of thosestrategies, but for me it was a lot
easier if I just had the down payments.
I didn't have to find apartner, I didn't have to get all
the legal paperwork and allthat stuff.
So quite frankly I was able toput down $200,000 in down payments
(13:27):
in an 11 month span to buythose first, sorry, a one year span
to buy those 11 properties.
I'm getting my 11s and 12smixed here, but I was able to basically
put $200,000 down, downpayments, get those 11 units, those
11 units were cash flowingbetween, this is after all expenses,
after mortgage payments, aftermaintenance, after capex, after like
holdbacks, everything likethat, between three and $3,500 a
(13:51):
month and we were onlyspending 2,000 to $2,500 a month.
So literally we became five ina year, A year just because like
we poured that $200,000 ofcapital into a strategic asset, real
estate, leveraged real estatein a really high cash flowing area.
And so yeah, that's, that'skind of how it worked out for us.
But I don't want to, I don'twant people to hear this story and
think that's the only way todo it.
(14:11):
Like you can totally do it ina regular job.
You could have a high payingjob, just have a really high savings
rate, you could have abusiness that's cash flowing a lot
and save a lot of that.
The key thing here is thesavings rate.
If you are not saving money,you're not going to have much money
to invest in real estate.
So whether you're earning thatmoney through a 9 to 5 or a business
or some other means, just makesure that you have a fat gap between
(14:32):
your income and your expensesand then you can invest that gap
into things like real estate.
And I love how from the verybeginning you mentioned, well it's
not impossible to investwithout money.
It's not impossible, it's just harder.
It's so much easier when youhave a little bit of capital to deploy.
And that's something that,let's say you started a business
or a side hustle that youstarted doing something on the side
(14:52):
when, where, let's say you'reworking a job and that j O B that
just over broke job, you'reliving just over broke.
So you need to have a sidehustle number one.
But number two, that money ishelping you afford your life, you
know, to live, put food on thetable, all that sort of stuff.
But you need some othercapital to be able to invest.
Now if you have a home thathas equity, get a home economic credit,
it's a great way, that's extracapital to deploy, but that's what
(15:14):
it comes down to.
Do you have extra capital?
Now talk to me about a side hustle.
Not everybody knows what aside hustle is, but another way to
make money, that is starting abusiness, doing something else.
But like, talk to us aboutthat process.
If somebody said, man, I knowCody did this, I want to go down
the route of side hustles, of,you know, starting businesses.
What do you suggest or whatare your thoughts there?
(15:35):
So when we first met, Dustin,I don't know if you remember, but
my whole online Persona waslike the side hustle guy.
I had tried 30 plus differentside hustles, from freelance writing
to cleaning boats, to sellingdisc golf discs, to like, I tried
everything physical stuff,online stuff, service based stuff.
I had tried everything.
(15:55):
The one that I've had a lot ofsuccess with, and we'll talk about
a bit today, was sellingdigital products on marketplaces
like Etsy and Shopify.
That's what funded a lot ofthese real estate ventures.
But just side hustle isbasically something that you do that
makes money outside of yourmain thing, whether that thing is
a job or a business or whatever.
A side hustle is just an extraway to make money outside of that.
(16:16):
And a lot of people will kindof foo foo side hustles.
They're like, oh, why would Ido that?
I don't need to make an extraten grand a year.
But I've heard you on yourpodcast and a lot of other real estate
investors talk about this stuff.
Like if you're living paycheckto paycheck an extra $10,000 per
year in a side hustle, thatcould be your next house hack with
an FHA loan.
You know, put the 3.5% down,all of a sudden you have a 250,000,
(16:38):
$300,000 property.
I'm doing my live math correctly.
You could afford that justwith one year of side hustling and
making like an extra thousandbucks a month.
Like, it doesn't have to belife changing money.
And I think a lot of peopledon't want to start a side hustle
because they really want theinstant gratification.
They're like, oh, if I can'tmake ten grand next month.
You see all the people onInstagram crouching in front of the
(16:59):
Lambos talking about, youknow, start this drop shipping side
hustle make 40 grand next month.
A lot of people don't want toput in the work, so they don't even
start the side hustle in thefirst place.
But seriously, man, like,making a couple hundred extra bucks
per month, which then becomesa thousand, which then becomes 2000.
That can start to really fasttrack your property acquisition as
you get more money for downpayments and investments.
(17:21):
I remember when you and I met,it was definitely before you bought
your first property.
It was like February 2020,before the world closed down.
And we were skiing and everything.
And I remember you weretelling me about Valentine's day.
Oh, man, we're making a lot ofmoney selling these products on for
Valentine's day.
I was like, well, shoot, maybeI should stop what I'm doing.
Let me go start selling things.
Like, it's a great, greatbusiness model.
(17:42):
Talk to us about how somebodycould use etsy or shopify, but having
these products that peoplewant, they don't want to create it
themselves.
They're like, hey, this isalready here.
Let me go and buy it.
But you have gold cityventures where you show and coach
people how to do this.
But, like, is that really.
It seems like a viable thing,but is that hard to break into?
(18:03):
So, yes and no.
Most people make the mistakeof trying to sell generic things,
things that everybody elsealready has.
And if you're a nobody and youdon't have a big following or anything
like that, it's really hard tobreak into a market where people
can make a lot of money.
The riches are in the niches.
Sorry for those who say nichesout there.
I like niches because it rhymes.
We're American.
The more you can.
(18:25):
Yes, absolutely.
The more you can niche downand create a unique product, Whether
it's unique to you or you'rejust targeting a slightly different
variation of that thing,that's where you can really start
to make money.
So let's rewind to thatValentine's day week.
This was maybe a year after Ihad really started my digital products
journey.
And during that week, when wewere hanging out, Dustin, I was not
on my laptop.
You can attest that, like,we're skiing all day.
(18:47):
We're hanging out in the lodge.
My little new etsy shop hadmade me over $700 that week without
me having to touch it.
That's in a week.
So, you know, extrapolate thatover a month.
That's like three grand in a month.
That's $36,000 in a year.
Hey, that's a couple downpayments for a property.
And I have continued to buildup my etsy shop, and I've earned
a lot more money since thenwith digital products.
(19:08):
Actually started a new shop atthe end of last year.
So we're recording this inMarch of 2025.
I started a new shop in Augustof 2024 just to, like, show people,
because I had a lot of haterson some of my videos that were like,
you got started so early.
Like, you got lucky.
You can never do this again.
I'm like, challenge accepted.
Started a new shop, was ableto earn over $6,000 in four months.
(19:28):
And I'm like, all right, guys,like, this is me doing it on the
side.
This is a still, still aviable side hustle.
So, yeah, man.
To circle back to yourquestion, though, on is this still
a viable side hustle?
Like, does this work?
Is it as easy as people makeit seem if you try to sell generic
stuff?
No.
If you do sell more keywordrich, more SEO optimized, like, things
that people are actuallysearching for and there's a demand
(19:49):
for, then yes.
And I actually have some examples.
I pulled up some shops foryour real estate audience because
obviously, let's keep this.
Let's keep this thing realestate and digital products and marry
the two ideas.
There is a Realtor shop that Ifound on Etsy, and this Realtor shop
has over 90,000 sales, andmost of their stuff is between 20
and 50.
But yes, there's.
(20:10):
There's Realtor shops.
And this is just off memory.
I don't want to, I don't wantto derail the podcast here, but they
just have a.
Basically a bunch of templatesthat they probably use in their own
business as a Realtor thatthey sell to other Realtors.
And again, these are likeanywhere from 20 to $50.
They're selling these bigpackages of like, you know, here's
all your move in checklist.
Here's your, like your closing checklist.
(20:31):
All this stuff, all thesethings that Realtors might use.
This shop has probably madebetween, I don't know, three hundred
and five hundred thousand dollars.
And this is probably thingsthat they're already using.
Like, they're not recreatingthe wheel.
They're.
They're already Realtors.
That's.
I read they're like a wholeabout section.
They're like, hey, you know,we're Realtors looking to help other
Realtors.
So this is something that theyalready had that they then templatized,
(20:52):
which is a verb I like to use templatized.
And then they could just sellit to other Realtors.
And there's so many instancesof this.
Like, I've seen some otherreal estate investors who might have
a Rental property, cash flow calculator.
And all they do is they sellthat spreadsheet to other people.
$5, $10, $25, $100, dependingon how complex the spreadsheet is.
And they make a crazy amountof money.
(21:13):
Bigger Pockets is a greatexample of this.
They have all these calculators.
They sell this membership.
Basically, all they'redelivering is a digital product.
That's the things I'm talkingabout today.
Like, any calculator you getfrom them or from another, like,
real estate source like that,That's a digital product they created
one time, and now they've beenable to resell that product thousands
of times.
And you guys can do the math.
(21:34):
Like, you create one thing for10 bucks, and it sells a thousand
times.
There's $10,000 from somethingthat you might have already created
for yourself to scratch yourown itch.
Well, I'm gonna have manyopportunities out there.
I love it.
You're like, oh, man, I'mgonna start.
Listening to Analyzer that Icreated for myself.
And then I realized, man, I'mjust giving to my students where
they put in just a fewdifferent numbers, like the purchase
(21:56):
price, how much it rents for,all that sort of stuff.
And then it has a criteria,and it has six different settings.
Settings, but, like, criteriafor if it's a good deal or not of
what I would want to buy.
And so I, you know, I give tomy students who join, that's for
free to them.
But I also sell it online for,like, you know, 27 bucks.
You can go right now and canbuy it.
(22:16):
I'm like, shoot, I should putthat on there.
That's a digital download.
Or like my forms that.
That people love.
They like, oh, man, I want the forms.
Like, well, you got to jointhe membership.
But how much better ifsomebody says, well, I know how to
invest, but I want the calculator.
I want this download whereI've already done the work.
Might as well put it out there.
And it's just another way forpeople to find it, because people
are shopping on Etsy, they'reshopping on Shopify.
(22:38):
And so that helps you to reachmore people.
Absolutely.
And I actually did get thatshop pulled up.
Just if people want a visualto see what it looks like, let's
see if we can get this techthing working.
Can I share my screen?
Is that.
Please go right here.
You should.
And then, so if you'rewatching or listening to this on
the podcast, definitely checkout the YouTube channel.
We have this available for youto see exactly what Cody's talking
(22:59):
about.
But agent site shop is whatit's called shop.
It's a couple.
They're agents.
And so let's just like look ata couple here.
Like they have this mega.
This one's $155.
The real estate bundle, theNAR sediment real estate bundle,
the agent kit, the home valuemarketing flyer, the digital business
card bundle.
Like these guys have everything.
And as you can see, 55,000sales on Etsy.
(23:22):
A lot of these things they'realready using themselves.
Like they might be a brokergiving this out to all their agents
anyway.
Why not just sell it toeveryone on the Internet who has
the ability to buy?
And man, I mean, we don't haveinsights in exactly how much they've
made, but you can see theprices here.
You can see the sales numbers.
Crunch some numbers.
And these people are making alot of money from templates and things
(23:42):
that they've already built.
Well, if you look at one orsorry, the average of all of them.
Average is pretty high dollar amount.
But let's just say on averagethere's about $10 because they have
some at $5, some at $10, $12,$100,000, some at 500,000.
Yeah.
So if they did, what was it?
Five?
55,000 sales, 54,000 sales.
(24:03):
So they did 1454,000 sales times.
Let's just say 10.
Oh, that's lowballing it.
It's 10.
Yeah, that's low.
Blowing it.
That would be five.
Would that be 5 million 540k?
No.
540k?
Yeah.
Got.
Yeah.
So if it's.
And that's probably lowball ona Dustin, I would.
(24:26):
Oh my goodness.
Dude me excited.
I want to start.
All right, we'll.
We'll hop off.
But yeah, check them out.
Agent site shop.
But man, that is like oncethis thing gets unlocked in your
brain, you like.
I am just constantly, all thetime thinking of like when I first
discovered this, I already hadthe podcast the five show that you
(24:47):
talked about where youinterview people and talk about how
to reach financial independence.
We like built this elaboratemedia kit after actually the debt
free guys did thispresentation at fincon and they were
like, hey, we just landed likethis fifty thousand dollar sponsorship.
Here's our media kit.
I was like, copy.
I'm gonna basically take theirmedia kit.
I'm gonna create a version for myself.
Once we got the version, likeJustin and I were editing it and
(25:08):
making it really nice.
What did I do?
I white labeled that, I threwit in my Etsy shop and it sold a
bunch of times.
So, like, there's so manyinstances where, especially if you're
a business owner, like, if youhave SOPs, if you have templates,
if you have documents, if youhave PDFs that you're using internally
for your team, whatever, andyou can just white label them to
like, get your info off there.
(25:29):
That could easily be a digitalproduct that you sell in your Etsy
shop or Shopify or somewhere else.
So there's like so manyopportunities, especially for analytical
folks like real estate investors.
If you already have like aproperty calculator or you already
have some like amazingspreadsheet for, like, these are
the things you need to do whenyou first, when you buy your first
rental property or you have anebook, whatever.
All these things are thingsthat can be monetized as a digital
(25:50):
product.
Now can you put these thingson something like Amazon?
Because obviously we knowAmazon's a juggernaut when it comes
to people searching because wehave Etsy, we have Shopify.
Is there any other medium thatyou would put these on?
I like Etsy because Etsy'salgorithm for digital products seems
to work the best, especiallyfor new sellers.
Now if you're someone whoalready has a huge audience, you
(26:11):
can go the Shopify route.
You could go like, useWordPress and use WooCommerce.
We won't get to the weeds here.
But the reason I like Etsy,Amazon's okay, but it's better for
a physical product seller.
The reason I like Etsy is theyjust do a really good job of pushing
digital products forward tothe people that are searching for
them.
And you don't have to haveyour own audience.
It's the same as Amazon.
Like, Amazon is great if youjust throw your stuff up there.
If you have a book and it'snot on Amazon, like, you might be
(26:34):
missing a lot of people.
Even though Amazon takes acut, like, Amazon is just delivering
people to your doorstep.
It's the same thing with Etsy.
Some people, there's a wholething a couple of years ago where
Etsy raised its fees by likeone and a half percent and people
were up in arms.
But I'm like, heck, if Etsy'sbringing me customers and I don't
have to drum up my owncustomers on social media or email
list or website or any of that.
Like, Etsy could take almostas much as they want.
(26:56):
Like, I would never would havehad this person buy my thing anyway.
So I think it's awesomeputting your stuff on these platforms
that serve it up to peoplethat don't know you at all and then
they take a small cut.
So sorry to answer yourquestion directly though, Etsy in
my opinion is better fordigital products than Amazon.
If you are selling somethinglike a physical real estate bundle,
I don't know, but that couldbe a good placement on Amazon.
(27:19):
So with Etsy it seems like,like obviously like you said, the
digital products are fantastic.
How do you find like let's sayyou're, you're like, man, I'm not
even doing anything right now.
Is there a way that you canfigure out, man, I want to create
something.
What is a good niche that weshould go after to get riches niches
(27:39):
in there, in the riches.
So yeah, how do we find more things?
The riches are just.
Yes, great question, great question.
Dustin, you're a good interviewer.
So there's a couple tools outthere and some are Etsy specific.
The ones that are not Etsyspecific, you could just use like
Google Trends or evenPinterest Trends to see what people
are searching for.
Those are two great free toolsif you're just getting started.
There's one called ubersuggestthat's also like a free keyword research
(28:02):
tool that kind of just tellsyou what people are searching on
Google for digital products specifically.
The two that I use is calledErank and Ever be and those are more
Etsy digital product specific.
But I'll literally type in.
So we could type in somethinglike Realtor or real estate template
and then you just like hitenter, see what comes up and actually
show you.
You know, 1400 people aresearching for this variation.
(28:24):
600 people are searching forlike this keyword variation.
So what I was talking aboutbefore, people get bogged down and
people get stuck and peopledon't make sales because they're
oftentimes just competing withlike the thing that I would type
into the search bar togenerate results.
They might just like try to beselling a real estate template.
But the more you niche down,like if you sell some kind of specific
like a Missouri real estatetemplate or whatever that niche down
(28:47):
version might be, that's whereyou're going to start out competing
other people because there'sway less people selling that thing.
So where people make the bigmistake is they try to try to go
generic and then they get justbeat up by the big dogs who have
been there forever.
And if you don't have anaudience, if you don't have like
a, a standing with the Etsyalgorithm, you're probably not going
to get picked.
Not Saying it won't happen,but you're going to have more success
with the slightly more nichedown versions.
(29:09):
And then you can niche uplater on as you start to build your
shop up.
Which that gets me to thinkingof scaling.
So that Realtor site, likethey had a lot of products.
Is this something that we can scale?
Like, okay, we start with onething and then we can scale from
there.
Like what have you seen?
Because you have lots ofstudents that you coach people how
to do this.
What do you think aboutscaling your business?
(29:29):
Yeah, I think with scaling youcan start and just be in one specific
niche.
Now for these real estatepeople, it would kind of be weird
if they started making likefitness printables, for example,
and fitness digital products.
That would just be a littlebit outside because they're so branded
as these real estate agents.
But you can totally scale andstart in like a hyper niche thing
and then start to branch outand expand your products.
We've seen some students inour course who start just telling
(29:52):
say a budgeting template, butthen they build out and have this
like whole personal finance suite.
And we've seen some peopleactually in the personal finance
space leave their jobs just bybuilding this like whole personal
finance digital product shop.
So it can, I mean these, thesethings can scale to the moon.
And the beauty of digitalproducts versus physical people might
be wondering like, why is thisguy only talking about digital products?
With a digital product, youcreate it once you upload the file
(30:14):
to the marketplace, whether itbe Etsy or Amazon or Shopify, and
when the buyer buys the thing,it's automatically delivered it to
them.
It's automatically deliveredto them.
So you don't have to do anything.
Unlike a physical productwhere like, oh, an order came in,
let's go to the post officeand like ship this thing out.
I've been in that businessbefore, Dustin.
You remember I had the discgolf manufacturing company that I
was literally like staying uptill 3am sometimes packaging up discs
(30:38):
and shipping them out.
It was a nightmare.
It was a nightmare.
So I'm a digital products guythrough and through now.
And that's why I'm such a bigadvocate, because it is one of the
closest things that I'veexperienced to passive income.
It's like the only thing Ireally have to do once the product
is up and in my shop isrespond to customer questions.
And I've mapped this out and Iget a question, 1 in 20 purchases.
So about 5% of the time.
(30:59):
And those questions oftentake, oftentimes take two minutes
to Answer.
Yeah, you probably alreadyanswered all of them before.
It could be a copy and paste.
Like, I already know whatthey're going to.
Exactly.
So another question I have is,is can you retarget like your customer?
Can you email them, hey, wehave a new product, is there, I don't
know about Etsy, like, can youdo something like that?
Or you just gotta, you don'tget access to them after the fact.
(31:20):
There are ways to get accessto them strategically.
You can't just scrape all thepeople that have bought your stuff
and like put them on youremail list.
That's a no no on Etsy.
But there are ways that I'veseen and that I've used where like
in your description or in yourlisting images you could say like,
hey, join my, you know, joinmy club, join my email list and you'll
get like this digital productfor free.
And so they just enter theiremail or maybe they'll get like 50%
(31:41):
off their next order.
So even those real estatepeople I showed you, I think they
have something like if youjoin our community, and this is in
every single one of theirlistings, like their last listing
picture in their description.
If you join our community atthis website, like you'll get this
free bundle or whatever.
And of course now they'reprobably retargeting these people.
They probably have this likewhole real estate network.
And that's another thing.
This is a great, great segue.
(32:02):
Now they have people whobought this like realtor thing.
Now they can maybe sell them arealtor course now maybe they can
enroll them in their brokerage.
Like this is just the gatewayinto the business.
Like, so I'm hoping thebusiness owners listening to this
just because you made a $10sale on Etsy, because some people
still, they're like, well, whywould I want to bother with this
hot hustle?
It's just 10 bucks.
This can just be the, the stepinto your ecosystem and then you
(32:25):
can upsell them and have themjoin your brokerage or do whatever.
Like this is just to get theminto your orbit, into your ecosystem
and then you can, you can takethem down any funnel, any which way
you want.
So yeah, this is, it's a greatway to just kind of get people familiar
with you, trust you, know thatyou have quality information, know
that you're a good person andthen you can get them on your email
list and you can do whateveryour heart pleases, whatever your
(32:48):
business is, whatever you'reselling, whatever your services are,
whatever your end goals orintentions are.
Then you can start to pushthem towards that.
Could you sell the a PDF orlike a book, you know, like instead
of a physical book.
Is that something that likebecause I have my book on Amazon,
people buy it on Amazon, whichis great, a few of them.
Would that be alsoadvantageous to put it on Etsy or
is it something that should belike a shorter condensed, like a
(33:10):
printable or something like that?
Great question.
I would say a shortercondensed version.
I have not seen full books dovery well on Etsy.
It's more like a maybe a 30page PDF if we were to just condense
it down into some images andjust like the really important parts
of each chapter that could goover really well.
Just rebrand it as like theultimate, you know, guide to buying
rental real estate orwhatever, however you want to frame
(33:33):
it.
But yeah, I see people doreally, really well with ebooks.
Full length books though Ihave not seen do well on Etsy or
I'm not even sure if Etsy willlet you upload something that you
got me so excited.
Like I could see how I couldhelp more people to invest in real
estate by taking the thingsthat already have, putting it on
there and saying also, hey,join my newsletter where I'm going
to give you so much moreinformation on that, on everything.
(33:54):
So you got me excited again.
Last time you got me excited,but I just never did anything about
it.
So this time even more excitedthat I got to do this now.
You've coach lots of peoplehow to do this.
It's something you enjoy doing.
Obviously you've proven theconcept twice now as well as all
your students.
So people want to connect withyou, want to work with you.
Like how would they be able tofind you?
Gold City Ventures is where wehave all things digital products
(34:16):
and printables.
We have a free workshop on there.
We have free resources on there.
We have a bunch of free stuffto get started.
We also have a paid course.
If you like really want todive in, like the A to Z of, you
know, create ideation, tocreation, to marketing, all that
stuff.
But I'm not going to try topush that on you.
If you guys are superinterested, you could totally take
me up and join the paid coursein our community.
We'd love to have you, but wealso have a bunch of free resources
(34:36):
for those who just want todabble and check it out and then
also the FI show as well.
I mean one of the things thatI really want to do and I know.
Thank you Dustin for the kindwords at the Beginning I don't want
to just like be this guy who'slike a make money online guy.
Like I want people to do goodthings with that money because so
often I see entrepreneurs whoall of a sudden, you know, their
income increases a bunch butthey don't know what to do with it.
(34:58):
And so I get to scratch my ownitch of like kind of giving back
in the personal finance spherewith my podcast the Fi show, telling
people how to invest in thingslike real estate and index funds
and other places to ultimatelyreach financial independence.
Because I am not one to sayside hustle for side hustle sake.
Like side hustle withintention so that you can then buy
or build things that will giveyou passive income and the ability
(35:20):
to quit that job that justover broke job.
Love it, love it.
What about your social media?
I know people want to followyou on there too.
Yeah, so I'm Odyd Bermanpretty much everywhere.
You can check out my passiveincome stuff.
I actually have that whole.
I did like a whole seriesdocumenting that new Etsy shop from
day zero to day 116.
Day 116 was the day I crossed$1,000 per month in sales.
(35:42):
That was like the goal of theshop, to see how quickly I could
do that.
So yeah, you can follow me everywhere.
Odyd Berman.
Love it.
Cody, so great knowing you andhaving you be a part of obviously
the show a couple times now aswell as coming to Rubecon, speaking
about financial independenceand coaching people and helping people.
Like, I just love that you andI have very similar outlooks on so
(36:03):
many things and great havingyou as a friend and great having
you on the show.
I really appreciate you, Dustin.
You've been an awesome friendover what, five or six years at this
point.
It's been a long time, man,and we've both grown so much, but
we're still both out therehelping people and I'm really hoping
that.
I just want one person to takeaction from this episode, start selling
digital products, start a sidehustle and start using that to fund
their real estate.
(36:23):
So really appreciate youhaving me on, man.
And can't wait till next time.
You heard it obviously from Cody.
He knows that When's the besttime to plant a tree?
It was 20 years ago.
The next best time isliterally today.
Plant that tree.
You do not want to be 20 yearsfrom now thinking, man, I was listening
to Cody on Master passive Income.
He was talking about investingin real estate.
He was talking about startingan Etsy.
I wish I would have done itback then.
(36:44):
No, no, no.
You want to think 20 yearsfrom now.
I'm so glad I took actionright then and there 20 years ago
and look at where I'm at now.
So obviously Cody and myselfare proof.
We're just guides.
We've done it before.
We're going to show you how todo it.
So definitely start workingwith Cody.
We're here for you.
Come to Rubecon.
You're going to be such soblown away at all the amazing people
just like Cody.
(37:05):
That's going to be a part of it.
So, Cody, thank you so muchfor being on the show, man.
Thank you, man.
I am very excited for Rubeconand I'll see you in about a month.
And that is it for today.
Go ahead and get my free realestate investing course, Texas word
rental to 3377.
R e n t a l to 33777.
You can also join my real estate.
Wealth builders group coaching.
Get all my courses.
(37:25):
All right, guys, we'll see youin the next show.
See ya.
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