May 6, 2025 • 38 mins
Get my new investing software for free: https://incomebuilder.io
Get Leisa’s new book and her other great book here:
Leisa Peterson “The Money Catalyst” Book
Leisa Peterson “The Mindful Millionaire” Book
This podcast episode elucidates the significance of financial independence through real estate investment, featuring an enlightening conversation with Lisa Peterson, the author of "Money Catalyst." We delve into the transformative journey of understanding one's relationship with money, emphasizing that abundance is not a destination but a continuous process of self-discovery and prioritization. Lisa shares her insights on the eight catalysts that facilitate this transformation, encouraging listeners to confront their historical narratives surrounding money and to challenge the assumptions that dictate their financial behaviors. The discussion further explores the importance of taking decisive action in pursuit of one's financial aspirations, utilizing real estate as a viable avenue for wealth accumulation. Ultimately, this episode serves as a robust guide for individuals seeking to reshape their financial destinies and cultivate a mindset conducive to success.
The discussion unfolds with Dustin Heiner, the host of the Master Passive Income Podcast, elaborating on his journey towards financial independence through real estate investment. He underscores the importance of educating oneself in this realm, emphasizing that financial freedom is attainable for those willing to learn and act. The episode introduces Lisa Peterson, a distinguished author and speaker, known for her expertise in coaching individuals on their relationship with money. Together, they explore transformative concepts from Lisa's new book, 'Money Catalyst', which delineates a path towards understanding and reshaping one's financial narrative. The conversation delves into the eight catalysts of change that Lisa identifies as essential for personal growth and financial literacy. Through personal anecdotes and insights, Lisa illustrates how understanding one's past can empower individuals to make informed decisions about their financial futures, thereby fostering a mindset of abundance rather than scarcity. This episode serves as a crucial reminder that financial success is not merely about wealth accumulation, but rather about cultivating a healthy relationship with money and prioritizing one's values and goals in life.
Takeaways:
- In this episode, we explore the transformative journey toward financial independence through real estate investing.
- The discussion emphasizes the significance of understanding one’s relationship with money for making informed financial decisions.
- Listeners are introduced to a new software tool designed to facilitate real estate investment analysis and deal evaluation.
- We highlight the importance of personal experiences and narratives in shaping our financial beliefs and actions.
- A strong focus is placed on questioning societal assumptions regarding money and the pursuit of wealth.
- The episode culminates in the introduction of the 'Money Catalyst' book, which presents eight essential principles for achieving financial abundance.
Links referenced in this episode:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Foreign.
You're listening to the MasterPassive Income Podcast Network.
Welcome to the Master PassiveIncome Show.
My name is Dustin Heiner andI'm here to help you get financial
independence, afford anythingyou want in life, and make over six
or seven figures a year byinvesting in real estate.
(00:20):
And in today's show, I amsuper pumped to bring on a fantastic
friend of mine who has helpedmany people become financially independent.
And now today she's going toshow us how she helps other people
and how she's going to helpyou as well.
All right, let's start the show.
(00:41):
Welcome to the Master PassiveIncome Podcast.
Where we talk about investingin real.
Estate with a special focus on making.
Enough money so you can quit your.
Job and live the dream life.
And now, here is your host,Dustin Heiner.
(01:02):
What's up?
What's up?
Super blessed as always tohave you here with me on the show.
Now I am at the end of a threeweek trip throughout Japan.
So I have five kids, my wifeand my dad.
We all came to Japan rightafter the Real Estate Wealth Builders
conference.
Like the next three days laterwe got off the conference, went home
and relaxed a little bit.
(01:24):
And then I have been in Japanfrom, I think it was like April 19th
all the way.
Now it's middle of May orbeginning of May.
So three weeks now and this isthe tail end.
This is the last day we'reflying home.
But I've been documenting mytrip through Japan showing you, like,
where to get the best wagyu,which, no kidding, I actually got
it in Costco and it was $90for 5 pounds of wagyu.
(01:47):
A tomahawk steak.
It was, it's awesome.
So cheap.
Check out on my Instagram.
I mean, we've got the bestdonut place.
I show you all this great stuff.
Check out my Instagram where Ijust walk through everything I'm
doing here in Japan for three weeks.
The Dustin Heiner.
T H e Dustin Heiner.
You can follow me on there.
You can even reach out to meon a dm.
I really appreciate youlistening to the show and I want
to see you two invest.
And so if you're investingbecause you listen to the show, hit
(02:09):
me up.
Let me know.
I really, really want to know.
Send me a DM on Instagram.
But I'm having so much fun here.
We're flying out tomorrow andgoing back to the States.
Now.
There's one thing thathappened at rubcon, the real Estate
wealth builders conferencethat I am so pumped to share with
you about because you are a listener.
I'm going to give you.
Actually, no, I was just goingto kind of give you a sneak peek.
(02:31):
But this is what I really wantto do.
I want to give you free accessto a new platform I've been building.
One of my students, he is alsothe host of the Master Passive Income
Espanol plus podcast.
He came to me one day, hesaid, hey Dustin, I really want to
do this is one of my students.
He goes, I really want to do apodcast in Espanol to help people
(02:55):
speak Espanol or speak Spanishto be able to invest in real estate.
I want to do that show.
So praise the Lord.
Fantastic.
So far we had, I think likemaybe a dozen shows.
Now he's doing great.
And then he said, hey Dustin,I'm a programmer.
How about we work out asoftware to help people to invest
in real estate?
I said, that sounds like afantastic idea.
In fact, let's do this.
(03:16):
Let's create something that wecan give away to the podcast listeners,
at least for a limited time,because I want to help you to invest
in real estate.
So this is what we did.
We created a new software thathelps you to check and analyze your
deals.
Now what I've used to do isgive all my students the Green Light
Deal analyzer.
It's the 1 minute green lightdeal analyzer that you just put in
(03:39):
the address as well as acouple criteria like purchase price,
things like that and how muchyou would rent for.
And it would pop out if youknow, basically give you a criteria
by green light and red light.
And it's Excel sheet is reallywhat it is.
It's Excel sheet, reallyadvanced formulas and all sorts of
stuff.
And if you got that, thenit'll pop out a basically criteria.
(04:01):
If it fits or meets thecriteria, it would have a green light,
or if it didn't meet thecriteria, it would have a red light.
Well, as I'm talking to Juan,I said, hey Juan, let's create the
Green Light Deal Analyzer in asoftware and do so much more.
So we built and it's currently developing.
(04:21):
We have so many amazing waysthat we're going to change and create.
Not just change and create,but like to like the roadmap for
this software to help youbecome an income builder.
Now, probably next week or theweek after, I'm going to release
an episode and it's actuallyone of my talks that I gave at rubcon,
the Real Estate WealthBrothers conference, where I talked
(04:42):
about the changing of the RealEstate Wealth Brothers conference,
which is now gone.
It's now gone, but it'schanging as something else.
I'm going to hold that offuntil I think maybe next week or
the week after where I willplay it.
So you'll get it in, I guess.
How everybody else got it at the.
Real Estate Wealth Brothersconference to help you to become
an investor.
But because you listen to mypodcast for a limited time, I'm going
(05:06):
to give you free access to mydeal calculator, which in the future
will even help you find deals,even help you to put offers in and
buy deals, get you financingfor these deals, as well as collect
rent, do your all youraccounting, basically all the software
that I've been just tellingyou, hey, go use this software or
(05:27):
go use that software or go usethis software.
There's like six or sevendifferent ones that you would need
to use and sign up for.
Well, Juan and I, we'reabsolutely creating our own software
and it is phenomenal.
I unveiled it at the RealEstate Wealth Brothers conference
this year, gave everybodyaccess to it.
But here is how you are goingto get access to the Income Builder
(05:48):
platform.
Go to Income Builder IO andI'll put it the link in the description.
And you don't need to doanything other than create an account.
Right now it's completely freeto create an account.
So go and create an account.
There's a little limitationsin there, meaning you're not going
to get every bit of the entiresystem, but you're going to get a
free account and you're goingto start analyzing your properties
(06:10):
and start creating income.
Because the reason why Icreated the Income Builder software
is because if you listen to, Ican't remember how many episodes
ago, but I gave you the roadmap.
The road, the roadmap.
As an investor, every singleinvestor must go down this roadmap.
I laid it out for you and I'mbasically putting this into a software
that you and other real estateinvestors can create income so that
(06:35):
you can eventually havefinancial independence.
So get my software completelyfor free for a limited time.
Eventually you're gonna lockit down to where you're gonna have
to pay for it.
But, you know, hopefully ifyou're one of the quick ones on this,
if you, if you listen to this, like.
A year from now when it's closed.
Down, I'm sorry, but if you goto Income Builder IO and click create
an account, you can justcreate account for free for a limited
(06:57):
time, you're basically goingto be testing it out for us, making
sure that everything works andthey're going to be loading so many
more amazing things in therelike how to find properties, how
to get them off market, skiptracing, things like that and then
collecting rents.
Like everything is going to beinside there.
I'm so pumped about this software.
This is like the missing pieceof master passive income.
Well, with that I also now ambringing on a friend of mine.
(07:20):
She's been on the show acouple times, but really fantastic
friend of mine, she speaks atRubecon every single year and she
just crushes it.
In fact, the first year thatshe spoke at Rubecon, you know that
you do a good job when theaudience, you know, they get touched
by what you say.
Well, this lady, not only bywhat she said did she touch the audience
(07:41):
and they were moved to, youknow, to invest and to move forward.
But the person taking picturesfor the event, I hired a photographer
to come and take pictures.
She was broke down cryingbecause she was listening to my friend
speak.
It really moved her.
Now she's getting successful.
Well, I can't wait to sharewith you another amazing interview
(08:02):
with my good friend who haswritten a book, a fantastic book
that is going to help all ofus to become financial independent.
We're going to talk about allthis on the show, but you could also
find a link to the, to thebook in the show, notes in the description.
So also get her book.
She's fantastic.
I'm bringing on my good friendLisa Peterson and I want to pause
for.
Just a quick second and say thank.
(08:23):
You so much for listening tothe show.
If you've gotten anything outof the show, I would appreciate it
if you went to anywhere thatyou listen to, say Apple or Spotify
or wherever and leave a fivestar review.
Honestly, I really appreciateyou leaving an honest review.
I just love giving all thisinformation out and I want to see
you succeed.
Also send this to one person,just tell one person, say, hey, Dustin
(08:44):
wants to help a million peopleto invest in real estate.
You, you need to listen tothis because it's going to change
your life.
Lastly, get my real estateinvestment course completely for
free.
Text the word rental R E N T AL Rental to 33777.
Rental to 33777.
I'll literally give you mycourse showing.
You everything in the businessso that.
(09:05):
You can become financially independent.
Lisa, thank you so much forbeing here.
Destin, I'm so happy to be here.
Thank you.
This is terrific.
You've been on the show manytimes before and the reason why I
have you come speak at RooPCONas well as come on the podcast, as
well as we're friends is wesee eye to eye on lots of things,
but we also see differently,like, you know, me being a guy and
(09:26):
just how I think, you thinktotally different in certain other
ways.
And when we speak at rubcon,the real estate web of this conference,
I bring a perspective, youbring a different perspective, and
everybody hopefully gets awell rounded perspective, because
I don't think I know everything.
I know you don't think thatyou know everything.
And so that's what I loveabout having great friends like you
is because we help balanceeach other out and help everybody.
(09:49):
So you've done lots ofcoaching, but right now you just
wrote a book, Money Catalyst.
You spoke at Rubecon.
Now I want to, becauseeverybody I'm going to point back
to listen to the last episodeswhere Lisa shares about lots of other
things.
But at the same time, Lisa,could you tell us why you wrote the
first book, MindfulMillionaire, and then now you have
the Money Catalyst.
(10:10):
I love this title, it's a veryfantastic title.
But talk to us about how youtransitioned into this, now a new
volume.
Yeah.
So I've had my business for 11years here in Sedona, Arizona, and
I've been coaching businessowners, leaders about how to understand
the relationship that you havewith money and how when you understand
(10:32):
it better, you make betterdecisions about your investing, you
make better decisions aboutyour life, about your relationships.
Like, if you understand moneyand how it affects you, I feel like
you're going to be a betterhuman all the way around.
Would you agree with that?
100%.
100%.
Especially if you don't havemoney too, you start to maybe not
(10:53):
do some of the best things ormake the best decisions.
And so I think it's a great,great point.
Yeah.
And so I've been obsessed withthis conversation for 11 years now.
And I love being able to comeand talk about this stuff at rootcon.
It's such a special event, soeveryone needs to be a part of it.
Just putting that plug in.
But what I had happened was afew years ago, I took a client of
(11:17):
mine who had inspired my firstbook to Paris as a thank you.
So I felt immense gratitudebecause she had opened up her life
and allowed me to write abouther life, which is a really intimate
thing.
Right.
Most people wouldn't becomfortable with that, especially
like the stuff that we don'twant anyone to know.
And yet she let me write aboutit and I was like, we're going to
Go to Paris one day.
(11:37):
And then the pandemic happenedand we couldn't go, and we put it
off.
And then In May of 2023, wewent and it was the most magical
experience.
But it was magical on multiple levels.
I thought I was giving herthis beautiful experience of abundance.
And when we got there, havingthe fact that she'd never been there
(11:59):
before, it was brand new.
She had this, like, verylightness to her being.
And everything was like, lookat that rose.
Look at this cup of hot chocolate.
Like, everything was just overthe top excitement.
And I.
And I realized about.
It's almost like a childishway, you know, you have kids.
(12:20):
Like, experiencing somethingfor the first time makes you realize
that there might be a wholebunch of room to experience life
in a different way.
I think that's one of thethings that kids do for us.
But in this case, I wasn'texpecting it.
And what ended up alsohappening is we had this beautiful
experience.
I come home, I'm flying home.
(12:40):
I had upgraded to Polaris,which I had never done before.
So I'm in my beautiful bed onthe plane, living it up, and this
movie comes on called Livingby Bill Nighy and.
Or not by him, but he's anactor in this movie.
And the whole entire movie wasabout this guy who is living this
very boring, like, small,tight, constricted, scarce life.
(13:09):
And he worked in a governmentjob and he just moved papers all
day long.
Like, this is the epitome ofwho you're, like, telling people
not to be, right?
So I was like, wow, this guy'sgot it bad.
And then, you know, halfwaythrough the movie, he gets this notice
that from his doctor that hehas, like, three months to live.
And I don't even totallyunderstand what happened to me.
(13:33):
But the minute he got thediagnosis, I started crying.
Like, I couldn't stop crying.
I was like, sobbing.
And I think it was the wholeexperience in Paris and then seeing
this guy and then seeingmyself in the fact that I was still.
Even though I written a bookabout abundance and scarcity, even
(13:54):
though I feel like I live themost amazing life, I was like, there
is still uncharted waters here.
There are things that I havenot done yet, and I need to change
my mindset.
Like, I need to go big or gohome, you know, as they say.
And I proceeded to live thenext year of my life with this new
(14:16):
mindset of abundance.
And I went, like, to Bali.
I was asked to speak at aconference in Bali.
And instead of going for,like, the week I went for like three
and a half weeks.
You know, I was like, I'mgoing to do everything bigger than
life.
And so fast forward a yearlater, my publisher asked me to write
a book about abundance.
And when I started to try andbe inspired, all I could think about
(14:39):
was what had happened in Parisand when I was coming home.
So I used that to write alittle short story about what happened.
And when I provided it to mycommunity who were helping me workshop
this new book, they were like,what happens next?
This is so good.
And I was like, I don't know.
(14:59):
It wasn't supposed to be likea fictional story, but basically
it became the money catalystthrough that inspiration.
And I've been working on itfor the past year, and I'm so proud
of it because I think, youknow, I don't know about you, Dustin,
but I know that if I can learnsomething new through a fictional
(15:23):
parable, right, A fable, astory that has real aspects to it,
I'm gonna, like, totally readthat book.
Like, I'm all over it.
It's so much more entertaining.
And I just wasn't sure I coulddo it.
But now I can say I did it.
I would say my favorite bookthat I.
(15:43):
Whenever I get asked aquestion like, what's one book somebody
should read?
You know me, I would say theBible, number one.
But number two, it's alwaysgoing to be Richest man in Babylon
by George S.
Claussian.
Such an amazing.
So many great principles in there.
And the guy learns and youlearn at the same time.
And it, like, is ingrained inyour brain.
You can't forget it if I justtell you, save 10% of your money,
(16:05):
blah, blah, give you the listyou're going to forget.
But if you actually have thoseprinciples in a story form, I love
it.
100% agree.
Now, this story, is this aparable that you created or was this
kind of bought embodied off ofsomebody else?
So I'm similar to Mirabel, themain character, because I had that
(16:26):
epiphany.
But just to be clear,Mirabel's like in her 30s.
I'm in my late 50s.
So this is written for ayounger person to kind of learn that
things that I've learned.
But what ended up happening isMirabel Leela is like Jenny, who
inspired the book.
So now she's inspired two books.
(16:46):
You have to laugh about this.
Like, I'm like, where are wegoing next, girlfriend?
Because we're gonna have tojust keep writing books together.
I work.
I work.
You just show me how to.
How to live.
But Ethan, the husband ofMaribel, definitely has some qualities
similar to my husband.
You know, like, I started withthings I knew, but then once I got
(17:09):
those characters worked out,my community started helping me understand
what was missing.
Because when you write afiction book, it's very different
than nonfiction in that ifyour characters do not invite diversity,
let's say, like, if you don'tsee yourself in the characters, you
(17:30):
kind of don't take the book asseriously, as if you see yourself
in some way.
And so my audience was veryclear and like, hey, you know, you
look a certain way, you havemoney, you've got this life.
Like, you need to bring inother characters that are struggling
with these things that haven'tdealt with some of the stuff that
(17:50):
you've.
You've dealt with.
And so they helped me start tocreate a whole community of different
ideas.
Right.
Just like you started thisconversation, like, we need to be
able to include differentthoughts and different perspectives
and that we all learn from that.
And so they ended up helpingme do that.
But.
But it was inspired by reallife people.
(18:12):
And then it took off andbecame a whole different thing that
I would have never imagined.
Like, the creativity.
I didn't know I was that creative.
That is so good.
And so, as I'm thinkingthrough your book, first one that
I read, the MindfulMillionaire, that one is definitely
much more educational storiesin there too, but not a fable or
(18:35):
a parable or a story thatpresents a point in the end.
Could you help us to understand?
Okay, the money catalyst, youand I both know, because you've invested
in real estate, lots of realestate, commercial real estate, Airbnbs
and all that sort of stuff.
You've exited lots ofproperties as well.
You do really wellfinancially, you and your husband
as well.
And so it's like you.
(18:55):
Are you bringing in principlesthat you learned yourself into this,
and what would thoseprinciples be?
Yeah, so a couple things thatI just want to mention.
Really funny side note this,you know, you and I are both from
California.
I grew up in the San FranciscoBay area, and the story is based
in San Francisco.
And I had to do some homeworkbecause I really wanted the characters
(19:17):
to have bought a foreclosedhome in South San Francisco.
In the timing was like, around2015, so I was like, oh, what was
the market?
So it was definitely, like,real estate oriented in the beginning,
you know, just from past experience.
But I.
I wanted to plug that in.
So the.
The eight catalysts are thatwhole transformation, kind of a reverse
(19:43):
engineering of thetransformation of what I do when
I have coached people personally.
So eight stages of a processof learning something new and having
a new perspective.
And those different catalystsfor those who, who know like or don't
know.
Like, a catalyst is.
The whole idea of a catalystis it's speeding up something that
(20:07):
may have occurred anyways, butthe catalyst is speeding it up.
So each of these are speedingup her learning as she goes through
the process.
And they're taking you throughphases of self understanding.
Like, where do we run intotrouble with ourselves, with our
thoughts, with our patterns,with our behavior?
(20:29):
And you know, I teach a lotabout this in the Mindful Millionaire.
But a lot of our money stories come.
They go way back to what washappening when we were growing up.
And then we bring them intoour lives, but we don't realize.
We think we're free andindependent, we're making great choices.
But in reality, like, I mean,one of the things that just comes
to mind, like, it's come up alot lately, like, maybe, you know,
(20:53):
father was a heavy gambler andit's not that uncommon, sadly.
But the ideas of how you thinkabout money when you grew up in a
home where there was neverenough to pay for things because
your dad had a good job, buthe would spend everything gambling.
And so you, you hate moneybecause when money comes in, it means
(21:16):
that it's not going to bearound for very long.
You know, like all thesedifferent things that.
And so the story is helpingpeople look at what might have happened.
That's playing into thedecisions that you're making today
and how can you heal those?
And when I say heal, likeforgive, provide yourself compassion,
(21:37):
maybe have conversations withpeople who you haven't been able
to talk to.
Like, it's really basic stuff.
And I will say this.
My husband gave me a challengebecause the Mindful Millionaire is
like spiritual.
It's, it's probably more spiritual.
And my husband said to me,like, Lisa, if you could write a
book that no matter whatreligion or spirituality or what,
(22:01):
whatever, somebody came from,like this book, be neutral, could
you do that?
And I was like, I think so.
But that's interesting.
It's a challenge.
And so in the book meetspeople wherever they're at.
You know, if you're Christianor you're, you know, you've studied
a certain type of, you know,religion, like, it doesn't talk about
(22:23):
any of those things.
It's kind of meeting you in aplace of like, love and compassion
and self understanding.
And the only thing that kindof runs through it all is that there's
an infinite power that sort ofruns through all of life.
And.
And so I did that purposefullyso that it could help more people,
(22:43):
like, meet everybody whereverthey're at, and then you can bring
your own beliefs aboutwhatever and healing into the experience
of what I'm showing people to do.
And Maya, who's the.
The coach in the book, she'sguiding Mirabel through these eight
catalysts on the pace thatworks for Mirabel.
(23:04):
Like, okay, now you're readyfor this next catalyst.
So that's where the kind ofgoing back to richest man in Babylo
teachings are coming throughas you go along.
And each chapter has questionsso that not only are you seeing what's
happening to the characters,you're encouraged to answer questions
about what's happening for youas you read this story.
(23:25):
And so the Maribel is theperson that show she discovers certain
ahas because she's learning.
And the catalyst, if Iremember correctly, what you said
is catalyst is to help you dosomething faster.
Or it's.
It's meaning it seems like tohelp somebody learn faster or do
something faster.
A catalyst to, you know, makethings quicker, faster, whatever.
(23:46):
And so in the eight, you saideight different.
Different lessons that she'slearning, and so does she have failure
and then sees the okay, thisis the way to do it, and then quickly
learns?
Is that kind of the pattern?
Yeah, like, there's some themes.
Her father moved out when shewas very young, and so that created
(24:06):
extra pressure for her mom.
Fascinating thing that Irealized when I was writing this
book.
When I think back about allthe folks that I've worked with for
all these years, it is a verycommon thing, particularly for men
and women, when the fatherfigure was not kind of taking on
this more traditional, like,teaching about money and teaching
(24:29):
about responsibility and,like, being there.
Oftentimes there can bechallenges in someone's interpretation
of money.
It's fascinating.
I was like, oh, my gosh, itshows up so much.
So I really played that up inthis story when it was coming in.
I was like, well, why is she struggling?
And I was like, oh, her dad,you know, left and wasn't really
(24:51):
involved.
And then her mom had to takeon all this responsibility, and it
was really stressful for her.
So you're witnessing herrealizing these memories and then
like, oh, that's why I dothese things.
That's why I have thesebehaviors with money.
Or that's why I let Ethan kindof take the lead.
(25:12):
And I wasn't really an activeParticipant in this.
So you're watching her learnand fall down and she has a, has
a big job and she makes amistake at work that really scare
her and kind of almost loseher job.
So we're watching her strugglethrough life like many of us do.
(25:32):
But then what happens whenthese things don't go right?
And when, you know, shestruggles in her relationship or
she struggles at work, how isshe learning from this?
And then how is she alsocreating a better relationship with
her husband through these experiences?
At first it feels like they'renot on the same page and they're
sort of, you know, fightingabout it.
(25:53):
And I'll tell you, Justin,like, it was hard to like let her
fail or have them fight orhave them not, you know, be living
in the same room.
Like, it was painful.
I wanted everybody to be happyand joyful, but that does not make
a good story.
So.
(26:14):
So in the writing of it, youhad to put yourself, it seems like
put yourself in that positionand everybody reading it, they're
going to be feeling that too.
Because I think you're right.
You said in the beginning, thepeople that read books, they love
to see themselves in it andthat gravitates them.
You know, like when you'rewatching, when I growing up in the
80s, watching movies, anyonewith like, you know, like a 13 year
(26:35):
old kid is, oh, that's me.
And then identify with, thenyou grab onto it.
Same thing with like richestman of Babylon too.
Like I was not, I didn't havemuch money when I first read it and
I was learning all thoselessons like, oh my goodness.
So I identified with that.
I love it.
Now with you getting in the,the money catalyst, these eight principles,
is there a sum up, like if yousum up all the different eight catalysts
(26:57):
together or eight moneycatalysts together, is there like
a boil down?
This is in the end.
I hope you get this out of the book.
Yeah.
Two parts to that answer.
The first is, is that what Irealized in writing the book and
one of the big messages thatcomes through is that this idea of
abundance is a journey.
(27:18):
It's not a destination.
And it is only written.
It is only to be written by you.
Nobody else can tell you whatan abundant life is like.
You've got to figure it outfor yourself.
Okay, so really I'll go bigand say the goal is, is that by the
(27:38):
end of the book you arerealizing that there are some aspects
of your life that you probablyneed to focus in on and spend more
time figuring out what reallymatters to You.
And where have you letpatterns, behaviors, things people
(27:59):
told you you're supposed todo, like, all of that drop away so
that you can get into, like,understanding, like, what is most
important to you and how areyou going to not only see it, but
make it a priority in yourlife and start doing the thing.
So let's take real estate investing.
You and I both know peoplewill dream about real estate investing
(28:23):
for years and years and years,but they're never putting it as a
top priority.
And if you don't put it as atop priority, it's probably not going
to happen.
So somebody who wants to readthis book and question their assumptions
may come to the core reasonwhy they're not taking action on
buying that first property.
(28:43):
And by the end of the book,they're like, I get it.
It's my time.
I am going to do this.
I'm not going to listen to anymore excuses.
I'm going to go take action now.
I love it.
And there was something yousaid in the middle there that I've
been really doing recently,like, last six months, maybe a year,
is questioning things thatwe've been told by other people.
(29:05):
And because, you know, whenyou're young, you hear something
from your parents or fromteachers or from media, wherever,
like, you hear it and itbecomes like that this is what it
is, X, Y and Z.
Like, I know it now becausesomebody told me, well, then what
about you?
Trying to figure out if that'sactually true.
You know, if, like, we don'thave enough money in general.
(29:25):
And so you're always fighting scarcity.
Well, maybe we do, you know,and so being able to ask questions
of yourself.
I'll give you a quick one thatwas really interesting.
I was.
So my dad, little Japaneseguy, he's 78 years old now, but in
May of last year, 2024, he gotdiagnosed with cancer right after
(29:45):
Rubecon got diagnosed withstage four lung cancer.
And he was getting so weak hecould barely walk.
It was really, really.
So I was like, oh, mygoodness, he only has like six months.
My mom passed away in 2014from stage four lung cancer.
I watched everything to chemoand all that sort of stuff.
And so anyways, I'll fastforward the story.
My dad had cancer, stage 4.
(30:07):
Started getting weaker andweaker, losing weight.
Because when you have cancer,you just start losing weight.
Well, my dad never wanted totake chemo.
He's like, I'm not going totake chemo.
I know that it's either thecancer or chemo is going to kill
you.
So he decided not to.
But then he found somethingthat apparently somebody in 2017
found a way to cure his own cancer.
(30:28):
I'll fast forward the story.
Basically, he takes Panacur,which is like Ivermectin.
It's a deworming medicine.
And he said in 2017, he had,like, pancreatic cancer.
The doctor said, you have amonth left.
No more chemo is going to helpyou just go and die.
And he said, I'm not going todo that.
I'm going to figure it out.
Fast forward, he startedtaking that and cured his own cancer.
(30:49):
And now he's not even a doctor.
He's like, I'm just tellingeverybody what I did.
So fast forward the story.
My dad found out about it, andmy dad started taking that didn't
take chemo.
Doctors wouldn't even see himbecause insurance was lapsed or,
you know, going.
It's Medicare going over and renewing.
Anyways, my dad started takingin July PanaCure.
Like, it's 100 bucks on Amazonfor a month supply of it, and vitamin
(31:09):
D and CBD oil, those three things.
And in January, he was curedof cancer.
Like, he doesn't have any morecancer, didn't take chemo.
Doctors didn't see him for,like, three or four months.
And my dad was going so fardownhill that he could barely walk.
Now he's walking for, youknow, two or three miles a day.
He's in the garden.
He loves gardening, turningover soil.
(31:32):
But I say this because itreally got me thinking.
I've been always told, youhave to take chemo.
You take chemo, you take chemo.
But then I see my dad getbetter with no doctor intervention,
just this.
I'm like, what else can I be?
Not just questioning in anegative way, but, like, I want to
learn what else have Iaccepted that I can now change?
But what are your thoughts onall that?
(31:52):
Oh, my gosh.
Well, that is a beautiful story.
I'm so happy for your father.
It's funny, because I've beenlistening to somebody on Facebook,
a gal I know, and I thinkshe's got the same exact story from
cancer that she's beenfighting for many years.
And she's like, I'm cured.
And I was like, wait.
But, yeah, exactly the same protocol.
So.
(32:12):
Holy moly.
Like, just us two people, youknow, in a very short amount of time.
So I love it.
And.
And here's the deal, folks.
Like, we're doing this inevery aspect of our lives in some
way, shape or form.
We are.
We make assumptions.
We just go with the flow.
(32:34):
And granted, we can't addressall of it all at the same time, or
we'd be completely overwhelmed.
And that's why, you know, thissituation, it's like life or death.
He's got to make a choice.
And I felt that on my trip toParis, I was like, life or death.
You've got to make a choice.
Sadly, you know, orgratefully, we.
(32:56):
We shouldn't have to have itbe life or death before we change
the way we look at life.
I think that every single dayreally does warrant a check in of,
like, am I actually creatingmy best possible life in this moment?
(33:18):
Is there anything on mycalendar that just makes me, you
know, shiver because I'm soupset that I don't want to do it?
Why, you know, are you doing it?
Like, literally looking andquestioning assumptions is a very
healthy thing to do.
And I feel like that'sprobably not.
(33:39):
My number one job as a coachis to help people question the natural
tendency that they have, youknow, because of past experiences,
and get them to slow down and,like, take stock and really think,
is this the best way forward?
Some people are really good atthis, naturally.
It's funny because I think ourfriend Monica, she's amazing at,
(34:01):
like, doing this.
So plugs to plug to.
Kudos to Monica.
Like, some people are verysolid in this, but a lot of us aren't.
I wouldn't say that I was.
And so the book is there.
My, my.
Both of my books are there tohelp people kind of slow down and
make sure that they're.
That they're really thinkingthrough how do you create this great
(34:23):
life?
And I remember the first yearof the Real Estate well conference
in 2022.
We were in Phoenix, and youwere a little nervous.
Not a lot, but a little nervous.
About getting into a lot.
You.
You crushed it.
And I know because everybodyin the room was just kind of like,
they were like pins and needles.
(34:43):
They're just, just enthralled.
And here is the mark ofsomebody who does really well at
their craft speaking or sharetelling stories.
The lady and, you know, thestory, the girl, she was, I don't
know, 20 years old, 22 yearsold that took pictures.
I hired her to take picturesfor the event to, you know, so we
could remember it all, thatsort of stuff.
She's listening to you insteadof taking pictures.
(35:05):
She's listening to you whiletaking pictures.
And she was so moved and shestarted crying.
And I had to connect you guys.
I was just like, wow.
If Lisa could make the ladywho's taking pictures move inside
of her, like, this is awesome.
And obviously that's why youcome back every year, because you
bring such great value toeverything that we do at Master Passive
(35:25):
Income at Rubecon.
That's why I love having youon the show.
And so.
So I want to quickly plug theMoney Catalyst book, depending on
when this comes out, but it'scoming out.
Your book is coming outMother's Day.
And so where can people find it?
Yeah.
The best thing to do is go tomoneycatalystbook.com and that will
be the perfect place for youto learn more about it.
(35:49):
You can also go towealthclinic.com vision and if you
sign up there, you'll get thefirst chapter of it for free.
So you can figure out is, isit calling to me?
And then.
And then you'll.
You'll know if it's.
If it's meant to be.
But yeah, well, definitely, everybody.
You also should read MindfulMoney or Mindful Millionaire.
(36:11):
I went through that as well.
Read it.
I think it was by 2021.
I think 202021 when I.
When I first read it.
I'm looking forward to theMoney Catalyst as well.
Now on social media.
Your daughter's great atsocial media.
Has she been helping you buildup your Instagram as well?
She is so busy running her empire.
I don't.
I don't think she helps me toomuch, but I am at Lisa Peterson,
(36:35):
Leisa Peterson on Instagramand Facebook and Mindful Millionaire
on YouTube.
That's been something that'sbeen growing this past year because
I had a video that went viral.
It's been really fun.
I remember.
I remember.
That's awesome.
Awesome.
Well, do you have your podcastas well because you've had a podcast?
Yeah, I do still have the podcast.
(36:56):
Podcast.
Mindful Millionaire.
Book.com is where that podcast is.
Exactly.
Awesome.
Lisa, this is fantastic.
I'm so pumped to be able tohang out with you.
Thank you so much for speakingat rubcon.
You bring such tremendous value.
I mean, you.
And, you know, Adam Carroll,obviously Monica is going to be there.
I mean, you know, all thesepeople, they're all friends.
Like, hey, let's just have a party.
Let's invite people andhopefully impart some wisdom to everybody.
(37:20):
So, Lisa, thank you so muchfor being a part of rubcon as well
as being on the show.
But also thank you for being a friend.
It's been really, really fantastic.
Likewise.
Thank you so much.
Thank you for your kindness.
And I really feel like that'sthe word that I always think of with
rubcon is just filled with kindness.
And that is it for today.
Go ahead and get my free realestate besting course, Texas word
(37:41):
rental.
The 33777.
R E N T A L to 33777.
You can also join my realestate wealth builders group coaching.
Get all my courses.
All right, guys, we'll see youin the next show.
See ya.
Foreign.
You're listening to the MasterPassive Income Podcast Network.
Welcome to the Master PassiveIncome Show.
My name is Dustin Heiner andI'm here to help you get financial
independence, afford anythingyou want in life, and make over six
or seven figures a year byinvesting in real estate.
(00:20):
And in today's show, I amsuper pumped to bring on a fantastic
friend of mine who has helpedmany people become financially independent.
And now today she's going toshow us how she helps other people
and how she's going to helpyou as well.
All right, let's start the show.
(00:41):
Welcome to the Master PassiveIncome Podcast.
Where we talk about investingin real.
Estate with a special focus on making.
Enough money so you can quit your.
Job and live the dream life.
And now, here is your host,Dustin Heiner.
(01:02):
What's up?
What's up?
Super blessed as always tohave you here with me on the show.
Now I am at the end of a threeweek trip throughout Japan.
So I have five kids, my wifeand my dad.
We all came to Japan rightafter the Real Estate Wealth Builders
conference.
Like the next three days laterwe got off the conference, went home
and relaxed a little bit.
(01:24):
And then I have been in Japanfrom, I think it was like April 19th
all the way.
Now it's middle of May orbeginning of May.
So three weeks now and this isthe tail end.
This is the last day we'reflying home.
But I've been documenting mytrip through Japan showing you, like,
where to get the best wagyu,which, no kidding, I actually got
it in Costco and it was $90for 5 pounds of wagyu.
(01:47):
A tomahawk steak.
It was, it's awesome.
So cheap.
Check out on my Instagram.
I mean, we've got the bestdonut place.
I show you all this great stuff.
Check out my Instagram where Ijust walk through everything I'm
doing here in Japan for three weeks.
The Dustin Heiner.
T H e Dustin Heiner.
You can follow me on there.
You can even reach out to meon a dm.
I really appreciate youlistening to the show and I want
to see you two invest.
And so if you're investingbecause you listen to the show, hit
(02:09):
me up.
Let me know.
I really, really want to know.
Send me a DM on Instagram.
But I'm having so much fun here.
We're flying out tomorrow andgoing back to the States.
Now.
There's one thing thathappened at rubcon, the real Estate
wealth builders conferencethat I am so pumped to share with
you about because you are a listener.
I'm going to give you.
Actually, no, I was just goingto kind of give you a sneak peek.
(02:31):
But this is what I really wantto do.
I want to give you free accessto a new platform I've been building.
One of my students, he is alsothe host of the Master Passive Income
Espanol plus podcast.
He came to me one day, hesaid, hey Dustin, I really want to
do this is one of my students.
He goes, I really want to do apodcast in Espanol to help people
(02:55):
speak Espanol or speak Spanishto be able to invest in real estate.
I want to do that show.
So praise the Lord.
Fantastic.
So far we had, I think likemaybe a dozen shows.
Now he's doing great.
And then he said, hey Dustin,I'm a programmer.
How about we work out asoftware to help people to invest
in real estate?
I said, that sounds like afantastic idea.
In fact, let's do this.
(03:16):
Let's create something that wecan give away to the podcast listeners,
at least for a limited time,because I want to help you to invest
in real estate.
So this is what we did.
We created a new software thathelps you to check and analyze your
deals.
Now what I've used to do isgive all my students the Green Light
Deal analyzer.
It's the 1 minute green lightdeal analyzer that you just put in
(03:39):
the address as well as acouple criteria like purchase price,
things like that and how muchyou would rent for.
And it would pop out if youknow, basically give you a criteria
by green light and red light.
And it's Excel sheet is reallywhat it is.
It's Excel sheet, reallyadvanced formulas and all sorts of
stuff.
And if you got that, thenit'll pop out a basically criteria.
(04:01):
If it fits or meets thecriteria, it would have a green light,
or if it didn't meet thecriteria, it would have a red light.
Well, as I'm talking to Juan,I said, hey Juan, let's create the
Green Light Deal Analyzer in asoftware and do so much more.
So we built and it's currently developing.
(04:21):
We have so many amazing waysthat we're going to change and create.
Not just change and create,but like to like the roadmap for
this software to help youbecome an income builder.
Now, probably next week or theweek after, I'm going to release
an episode and it's actuallyone of my talks that I gave at rubcon,
the Real Estate WealthBrothers conference, where I talked
(04:42):
about the changing of the RealEstate Wealth Brothers conference,
which is now gone.
It's now gone, but it'schanging as something else.
I'm going to hold that offuntil I think maybe next week or
the week after where I willplay it.
So you'll get it in, I guess.
How everybody else got it at the.
Real Estate Wealth Brothersconference to help you to become
an investor.
But because you listen to mypodcast for a limited time, I'm going
(05:06):
to give you free access to mydeal calculator, which in the future
will even help you find deals,even help you to put offers in and
buy deals, get you financingfor these deals, as well as collect
rent, do your all youraccounting, basically all the software
that I've been just tellingyou, hey, go use this software or
(05:27):
go use that software or go usethis software.
There's like six or sevendifferent ones that you would need
to use and sign up for.
Well, Juan and I, we'reabsolutely creating our own software
and it is phenomenal.
I unveiled it at the RealEstate Wealth Brothers conference
this year, gave everybodyaccess to it.
But here is how you are goingto get access to the Income Builder
(05:48):
platform.
Go to Income Builder IO andI'll put it the link in the description.
And you don't need to doanything other than create an account.
Right now it's completely freeto create an account.
So go and create an account.
There's a little limitationsin there, meaning you're not going
to get every bit of the entiresystem, but you're going to get a
free account and you're goingto start analyzing your properties
(06:10):
and start creating income.
Because the reason why Icreated the Income Builder software
is because if you listen to, Ican't remember how many episodes
ago, but I gave you the roadmap.
The road, the roadmap.
As an investor, every singleinvestor must go down this roadmap.
I laid it out for you and I'mbasically putting this into a software
that you and other real estateinvestors can create income so that
(06:35):
you can eventually havefinancial independence.
So get my software completelyfor free for a limited time.
Eventually you're gonna lockit down to where you're gonna have
to pay for it.
But, you know, hopefully ifyou're one of the quick ones on this,
if you, if you listen to this, like.
A year from now when it's closed.
Down, I'm sorry, but if you goto Income Builder IO and click create
an account, you can justcreate account for free for a limited
(06:57):
time, you're basically goingto be testing it out for us, making
sure that everything works andthey're going to be loading so many
more amazing things in therelike how to find properties, how
to get them off market, skiptracing, things like that and then
collecting rents.
Like everything is going to beinside there.
I'm so pumped about this software.
This is like the missing pieceof master passive income.
Well, with that I also now ambringing on a friend of mine.
(07:20):
She's been on the show acouple times, but really fantastic
friend of mine, she speaks atRubecon every single year and she
just crushes it.
In fact, the first year thatshe spoke at Rubecon, you know that
you do a good job when theaudience, you know, they get touched
by what you say.
Well, this lady, not only bywhat she said did she touch the audience
(07:41):
and they were moved to, youknow, to invest and to move forward.
But the person taking picturesfor the event, I hired a photographer
to come and take pictures.
She was broke down cryingbecause she was listening to my friend
speak.
It really moved her.
Now she's getting successful.
Well, I can't wait to sharewith you another amazing interview
(08:02):
with my good friend who haswritten a book, a fantastic book
that is going to help all ofus to become financial independent.
We're going to talk about allthis on the show, but you could also
find a link to the, to thebook in the show, notes in the description.
So also get her book.
She's fantastic.
I'm bringing on my good friendLisa Peterson and I want to pause
for.
Just a quick second and say thank.
(08:23):
You so much for listening tothe show.
If you've gotten anything outof the show, I would appreciate it
if you went to anywhere thatyou listen to, say Apple or Spotify
or wherever and leave a fivestar review.
Honestly, I really appreciateyou leaving an honest review.
I just love giving all thisinformation out and I want to see
you succeed.
Also send this to one person,just tell one person, say, hey, Dustin
(08:44):
wants to help a million peopleto invest in real estate.
You, you need to listen tothis because it's going to change
your life.
Lastly, get my real estateinvestment course completely for
free.
Text the word rental R E N T AL Rental to 33777.
Rental to 33777.
I'll literally give you mycourse showing.
You everything in the businessso that.
(09:05):
You can become financially independent.
Lisa, thank you so much forbeing here.
Destin, I'm so happy to be here.
Thank you.
This is terrific.
You've been on the show manytimes before and the reason why I
have you come speak at RooPCONas well as come on the podcast, as
well as we're friends is wesee eye to eye on lots of things,
but we also see differently,like, you know, me being a guy and
(09:26):
just how I think, you thinktotally different in certain other
ways.
And when we speak at rubcon,the real estate web of this conference,
I bring a perspective, youbring a different perspective, and
everybody hopefully gets awell rounded perspective, because
I don't think I know everything.
I know you don't think thatyou know everything.
And so that's what I loveabout having great friends like you
is because we help balanceeach other out and help everybody.
(09:49):
So you've done lots ofcoaching, but right now you just
wrote a book, Money Catalyst.
You spoke at Rubecon.
Now I want to, becauseeverybody I'm going to point back
to listen to the last episodeswhere Lisa shares about lots of other
things.
But at the same time, Lisa,could you tell us why you wrote the
first book, MindfulMillionaire, and then now you have
the Money Catalyst.
(10:10):
I love this title, it's a veryfantastic title.
But talk to us about how youtransitioned into this, now a new
volume.
Yeah.
So I've had my business for 11years here in Sedona, Arizona, and
I've been coaching businessowners, leaders about how to understand
the relationship that you havewith money and how when you understand
(10:32):
it better, you make betterdecisions about your investing, you
make better decisions aboutyour life, about your relationships.
Like, if you understand moneyand how it affects you, I feel like
you're going to be a betterhuman all the way around.
Would you agree with that?
100%.
100%.
Especially if you don't havemoney too, you start to maybe not
(10:53):
do some of the best things ormake the best decisions.
And so I think it's a great,great point.
Yeah.
And so I've been obsessed withthis conversation for 11 years now.
And I love being able to comeand talk about this stuff at rootcon.
It's such a special event, soeveryone needs to be a part of it.
Just putting that plug in.
But what I had happened was afew years ago, I took a client of
(11:17):
mine who had inspired my firstbook to Paris as a thank you.
So I felt immense gratitudebecause she had opened up her life
and allowed me to write abouther life, which is a really intimate
thing.
Right.
Most people wouldn't becomfortable with that, especially
like the stuff that we don'twant anyone to know.
And yet she let me write aboutit and I was like, we're going to
Go to Paris one day.
(11:37):
And then the pandemic happenedand we couldn't go, and we put it
off.
And then In May of 2023, wewent and it was the most magical
experience.
But it was magical on multiple levels.
I thought I was giving herthis beautiful experience of abundance.
And when we got there, havingthe fact that she'd never been there
(11:59):
before, it was brand new.
She had this, like, verylightness to her being.
And everything was like, lookat that rose.
Look at this cup of hot chocolate.
Like, everything was just overthe top excitement.
And I.
And I realized about.
It's almost like a childishway, you know, you have kids.
(12:20):
Like, experiencing somethingfor the first time makes you realize
that there might be a wholebunch of room to experience life
in a different way.
I think that's one of thethings that kids do for us.
But in this case, I wasn'texpecting it.
And what ended up alsohappening is we had this beautiful
experience.
I come home, I'm flying home.
(12:40):
I had upgraded to Polaris,which I had never done before.
So I'm in my beautiful bed onthe plane, living it up, and this
movie comes on called Livingby Bill Nighy and.
Or not by him, but he's anactor in this movie.
And the whole entire movie wasabout this guy who is living this
very boring, like, small,tight, constricted, scarce life.
(13:09):
And he worked in a governmentjob and he just moved papers all
day long.
Like, this is the epitome ofwho you're, like, telling people
not to be, right?
So I was like, wow, this guy'sgot it bad.
And then, you know, halfwaythrough the movie, he gets this notice
that from his doctor that hehas, like, three months to live.
And I don't even totallyunderstand what happened to me.
(13:33):
But the minute he got thediagnosis, I started crying.
Like, I couldn't stop crying.
I was like, sobbing.
And I think it was the wholeexperience in Paris and then seeing
this guy and then seeingmyself in the fact that I was still.
Even though I written a bookabout abundance and scarcity, even
(13:54):
though I feel like I live themost amazing life, I was like, there
is still uncharted waters here.
There are things that I havenot done yet, and I need to change
my mindset.
Like, I need to go big or gohome, you know, as they say.
And I proceeded to live thenext year of my life with this new
(14:16):
mindset of abundance.
And I went, like, to Bali.
I was asked to speak at aconference in Bali.
And instead of going for,like, the week I went for like three
and a half weeks.
You know, I was like, I'mgoing to do everything bigger than
life.
And so fast forward a yearlater, my publisher asked me to write
a book about abundance.
And when I started to try andbe inspired, all I could think about
(14:39):
was what had happened in Parisand when I was coming home.
So I used that to write alittle short story about what happened.
And when I provided it to mycommunity who were helping me workshop
this new book, they were like,what happens next?
This is so good.
And I was like, I don't know.
(14:59):
It wasn't supposed to be likea fictional story, but basically
it became the money catalystthrough that inspiration.
And I've been working on itfor the past year, and I'm so proud
of it because I think, youknow, I don't know about you, Dustin,
but I know that if I can learnsomething new through a fictional
(15:23):
parable, right, A fable, astory that has real aspects to it,
I'm gonna, like, totally readthat book.
Like, I'm all over it.
It's so much more entertaining.
And I just wasn't sure I coulddo it.
But now I can say I did it.
I would say my favorite bookthat I.
(15:43):
Whenever I get asked aquestion like, what's one book somebody
should read?
You know me, I would say theBible, number one.
But number two, it's alwaysgoing to be Richest man in Babylon
by George S.
Claussian.
Such an amazing.
So many great principles in there.
And the guy learns and youlearn at the same time.
And it, like, is ingrained inyour brain.
You can't forget it if I justtell you, save 10% of your money,
(16:05):
blah, blah, give you the listyou're going to forget.
But if you actually have thoseprinciples in a story form, I love
it.
100% agree.
Now, this story, is this aparable that you created or was this
kind of bought embodied off ofsomebody else?
So I'm similar to Mirabel, themain character, because I had that
(16:26):
epiphany.
But just to be clear,Mirabel's like in her 30s.
I'm in my late 50s.
So this is written for ayounger person to kind of learn that
things that I've learned.
But what ended up happening isMirabel Leela is like Jenny, who
inspired the book.
So now she's inspired two books.
(16:46):
You have to laugh about this.
Like, I'm like, where are wegoing next, girlfriend?
Because we're gonna have tojust keep writing books together.
I work.
I work.
You just show me how to.
How to live.
But Ethan, the husband ofMaribel, definitely has some qualities
similar to my husband.
You know, like, I started withthings I knew, but then once I got
(17:09):
those characters worked out,my community started helping me understand
what was missing.
Because when you write afiction book, it's very different
than nonfiction in that ifyour characters do not invite diversity,
let's say, like, if you don'tsee yourself in the characters, you
(17:30):
kind of don't take the book asseriously, as if you see yourself
in some way.
And so my audience was veryclear and like, hey, you know, you
look a certain way, you havemoney, you've got this life.
Like, you need to bring inother characters that are struggling
with these things that haven'tdealt with some of the stuff that
(17:50):
you've.
You've dealt with.
And so they helped me start tocreate a whole community of different
ideas.
Right.
Just like you started thisconversation, like, we need to be
able to include differentthoughts and different perspectives
and that we all learn from that.
And so they ended up helpingme do that.
But.
But it was inspired by reallife people.
(18:12):
And then it took off andbecame a whole different thing that
I would have never imagined.
Like, the creativity.
I didn't know I was that creative.
That is so good.
And so, as I'm thinkingthrough your book, first one that
I read, the MindfulMillionaire, that one is definitely
much more educational storiesin there too, but not a fable or
(18:35):
a parable or a story thatpresents a point in the end.
Could you help us to understand?
Okay, the money catalyst, youand I both know, because you've invested
in real estate, lots of realestate, commercial real estate, Airbnbs
and all that sort of stuff.
You've exited lots ofproperties as well.
You do really wellfinancially, you and your husband
as well.
And so it's like you.
(18:55):
Are you bringing in principlesthat you learned yourself into this,
and what would thoseprinciples be?
Yeah, so a couple things thatI just want to mention.
Really funny side note this,you know, you and I are both from
California.
I grew up in the San FranciscoBay area, and the story is based
in San Francisco.
And I had to do some homeworkbecause I really wanted the characters
(19:17):
to have bought a foreclosedhome in South San Francisco.
In the timing was like, around2015, so I was like, oh, what was
the market?
So it was definitely, like,real estate oriented in the beginning,
you know, just from past experience.
But I.
I wanted to plug that in.
So the.
The eight catalysts are thatwhole transformation, kind of a reverse
(19:43):
engineering of thetransformation of what I do when
I have coached people personally.
So eight stages of a processof learning something new and having
a new perspective.
And those different catalystsfor those who, who know like or don't
know.
Like, a catalyst is.
The whole idea of a catalystis it's speeding up something that
(20:07):
may have occurred anyways, butthe catalyst is speeding it up.
So each of these are speedingup her learning as she goes through
the process.
And they're taking you throughphases of self understanding.
Like, where do we run intotrouble with ourselves, with our
thoughts, with our patterns,with our behavior?
(20:29):
And you know, I teach a lotabout this in the Mindful Millionaire.
But a lot of our money stories come.
They go way back to what washappening when we were growing up.
And then we bring them intoour lives, but we don't realize.
We think we're free andindependent, we're making great choices.
But in reality, like, I mean,one of the things that just comes
to mind, like, it's come up alot lately, like, maybe, you know,
(20:53):
father was a heavy gambler andit's not that uncommon, sadly.
But the ideas of how you thinkabout money when you grew up in a
home where there was neverenough to pay for things because
your dad had a good job, buthe would spend everything gambling.
And so you, you hate moneybecause when money comes in, it means
(21:16):
that it's not going to bearound for very long.
You know, like all thesedifferent things that.
And so the story is helpingpeople look at what might have happened.
That's playing into thedecisions that you're making today
and how can you heal those?
And when I say heal, likeforgive, provide yourself compassion,
(21:37):
maybe have conversations withpeople who you haven't been able
to talk to.
Like, it's really basic stuff.
And I will say this.
My husband gave me a challengebecause the Mindful Millionaire is
like spiritual.
It's, it's probably more spiritual.
And my husband said to me,like, Lisa, if you could write a
book that no matter whatreligion or spirituality or what,
(22:01):
whatever, somebody came from,like this book, be neutral, could
you do that?
And I was like, I think so.
But that's interesting.
It's a challenge.
And so in the book meetspeople wherever they're at.
You know, if you're Christianor you're, you know, you've studied
a certain type of, you know,religion, like, it doesn't talk about
(22:23):
any of those things.
It's kind of meeting you in aplace of like, love and compassion
and self understanding.
And the only thing that kindof runs through it all is that there's
an infinite power that sort ofruns through all of life.
And.
And so I did that purposefullyso that it could help more people,
(22:43):
like, meet everybody whereverthey're at, and then you can bring
your own beliefs aboutwhatever and healing into the experience
of what I'm showing people to do.
And Maya, who's the.
The coach in the book, she'sguiding Mirabel through these eight
catalysts on the pace thatworks for Mirabel.
(23:04):
Like, okay, now you're readyfor this next catalyst.
So that's where the kind ofgoing back to richest man in Babylo
teachings are coming throughas you go along.
And each chapter has questionsso that not only are you seeing what's
happening to the characters,you're encouraged to answer questions
about what's happening for youas you read this story.
(23:25):
And so the Maribel is theperson that show she discovers certain
ahas because she's learning.
And the catalyst, if Iremember correctly, what you said
is catalyst is to help you dosomething faster.
Or it's.
It's meaning it seems like tohelp somebody learn faster or do
something faster.
A catalyst to, you know, makethings quicker, faster, whatever.
(23:46):
And so in the eight, you saideight different.
Different lessons that she'slearning, and so does she have failure
and then sees the okay, thisis the way to do it, and then quickly
learns?
Is that kind of the pattern?
Yeah, like, there's some themes.
Her father moved out when shewas very young, and so that created
(24:06):
extra pressure for her mom.
Fascinating thing that Irealized when I was writing this
book.
When I think back about allthe folks that I've worked with for
all these years, it is a verycommon thing, particularly for men
and women, when the fatherfigure was not kind of taking on
this more traditional, like,teaching about money and teaching
(24:29):
about responsibility and,like, being there.
Oftentimes there can bechallenges in someone's interpretation
of money.
It's fascinating.
I was like, oh, my gosh, itshows up so much.
So I really played that up inthis story when it was coming in.
I was like, well, why is she struggling?
And I was like, oh, her dad,you know, left and wasn't really
(24:51):
involved.
And then her mom had to takeon all this responsibility, and it
was really stressful for her.
So you're witnessing herrealizing these memories and then
like, oh, that's why I dothese things.
That's why I have thesebehaviors with money.
Or that's why I let Ethan kindof take the lead.
(25:12):
And I wasn't really an activeParticipant in this.
So you're watching her learnand fall down and she has a, has
a big job and she makes amistake at work that really scare
her and kind of almost loseher job.
So we're watching her strugglethrough life like many of us do.
(25:32):
But then what happens whenthese things don't go right?
And when, you know, shestruggles in her relationship or
she struggles at work, how isshe learning from this?
And then how is she alsocreating a better relationship with
her husband through these experiences?
At first it feels like they'renot on the same page and they're
sort of, you know, fightingabout it.
(25:53):
And I'll tell you, Justin,like, it was hard to like let her
fail or have them fight orhave them not, you know, be living
in the same room.
Like, it was painful.
I wanted everybody to be happyand joyful, but that does not make
a good story.
So.
(26:14):
So in the writing of it, youhad to put yourself, it seems like
put yourself in that positionand everybody reading it, they're
going to be feeling that too.
Because I think you're right.
You said in the beginning, thepeople that read books, they love
to see themselves in it andthat gravitates them.
You know, like when you'rewatching, when I growing up in the
80s, watching movies, anyonewith like, you know, like a 13 year
(26:35):
old kid is, oh, that's me.
And then identify with, thenyou grab onto it.
Same thing with like richestman of Babylon too.
Like I was not, I didn't havemuch money when I first read it and
I was learning all thoselessons like, oh my goodness.
So I identified with that.
I love it.
Now with you getting in the,the money catalyst, these eight principles,
is there a sum up, like if yousum up all the different eight catalysts
(26:57):
together or eight moneycatalysts together, is there like
a boil down?
This is in the end.
I hope you get this out of the book.
Yeah.
Two parts to that answer.
The first is, is that what Irealized in writing the book and
one of the big messages thatcomes through is that this idea of
abundance is a journey.
(27:18):
It's not a destination.
And it is only written.
It is only to be written by you.
Nobody else can tell you whatan abundant life is like.
You've got to figure it outfor yourself.
Okay, so really I'll go bigand say the goal is, is that by the
(27:38):
end of the book you arerealizing that there are some aspects
of your life that you probablyneed to focus in on and spend more
time figuring out what reallymatters to You.
And where have you letpatterns, behaviors, things people
(27:59):
told you you're supposed todo, like, all of that drop away so
that you can get into, like,understanding, like, what is most
important to you and how areyou going to not only see it, but
make it a priority in yourlife and start doing the thing.
So let's take real estate investing.
You and I both know peoplewill dream about real estate investing
(28:23):
for years and years and years,but they're never putting it as a
top priority.
And if you don't put it as atop priority, it's probably not going
to happen.
So somebody who wants to readthis book and question their assumptions
may come to the core reasonwhy they're not taking action on
buying that first property.
(28:43):
And by the end of the book,they're like, I get it.
It's my time.
I am going to do this.
I'm not going to listen to anymore excuses.
I'm going to go take action now.
I love it.
And there was something yousaid in the middle there that I've
been really doing recently,like, last six months, maybe a year,
is questioning things thatwe've been told by other people.
(29:05):
And because, you know, whenyou're young, you hear something
from your parents or fromteachers or from media, wherever,
like, you hear it and itbecomes like that this is what it
is, X, Y and Z.
Like, I know it now becausesomebody told me, well, then what
about you?
Trying to figure out if that'sactually true.
You know, if, like, we don'thave enough money in general.
(29:25):
And so you're always fighting scarcity.
Well, maybe we do, you know,and so being able to ask questions
of yourself.
I'll give you a quick one thatwas really interesting.
I was.
So my dad, little Japaneseguy, he's 78 years old now, but in
May of last year, 2024, he gotdiagnosed with cancer right after
(29:45):
Rubecon got diagnosed withstage four lung cancer.
And he was getting so weak hecould barely walk.
It was really, really.
So I was like, oh, mygoodness, he only has like six months.
My mom passed away in 2014from stage four lung cancer.
I watched everything to chemoand all that sort of stuff.
And so anyways, I'll fastforward the story.
My dad had cancer, stage 4.
(30:07):
Started getting weaker andweaker, losing weight.
Because when you have cancer,you just start losing weight.
Well, my dad never wanted totake chemo.
He's like, I'm not going totake chemo.
I know that it's either thecancer or chemo is going to kill
you.
So he decided not to.
But then he found somethingthat apparently somebody in 2017
found a way to cure his own cancer.
(30:28):
I'll fast forward the story.
Basically, he takes Panacur,which is like Ivermectin.
It's a deworming medicine.
And he said in 2017, he had,like, pancreatic cancer.
The doctor said, you have amonth left.
No more chemo is going to helpyou just go and die.
And he said, I'm not going todo that.
I'm going to figure it out.
Fast forward, he startedtaking that and cured his own cancer.
(30:49):
And now he's not even a doctor.
He's like, I'm just tellingeverybody what I did.
So fast forward the story.
My dad found out about it, andmy dad started taking that didn't
take chemo.
Doctors wouldn't even see himbecause insurance was lapsed or,
you know, going.
It's Medicare going over and renewing.
Anyways, my dad started takingin July PanaCure.
Like, it's 100 bucks on Amazonfor a month supply of it, and vitamin
(31:09):
D and CBD oil, those three things.
And in January, he was curedof cancer.
Like, he doesn't have any morecancer, didn't take chemo.
Doctors didn't see him for,like, three or four months.
And my dad was going so fardownhill that he could barely walk.
Now he's walking for, youknow, two or three miles a day.
He's in the garden.
He loves gardening, turningover soil.
(31:32):
But I say this because itreally got me thinking.
I've been always told, youhave to take chemo.
You take chemo, you take chemo.
But then I see my dad getbetter with no doctor intervention,
just this.
I'm like, what else can I be?
Not just questioning in anegative way, but, like, I want to
learn what else have Iaccepted that I can now change?
But what are your thoughts onall that?
(31:52):
Oh, my gosh.
Well, that is a beautiful story.
I'm so happy for your father.
It's funny, because I've beenlistening to somebody on Facebook,
a gal I know, and I thinkshe's got the same exact story from
cancer that she's beenfighting for many years.
And she's like, I'm cured.
And I was like, wait.
But, yeah, exactly the same protocol.
So.
(32:12):
Holy moly.
Like, just us two people, youknow, in a very short amount of time.
So I love it.
And.
And here's the deal, folks.
Like, we're doing this inevery aspect of our lives in some
way, shape or form.
We are.
We make assumptions.
We just go with the flow.
(32:34):
And granted, we can't addressall of it all at the same time, or
we'd be completely overwhelmed.
And that's why, you know, thissituation, it's like life or death.
He's got to make a choice.
And I felt that on my trip toParis, I was like, life or death.
You've got to make a choice.
Sadly, you know, orgratefully, we.
(32:56):
We shouldn't have to have itbe life or death before we change
the way we look at life.
I think that every single dayreally does warrant a check in of,
like, am I actually creatingmy best possible life in this moment?
(33:18):
Is there anything on mycalendar that just makes me, you
know, shiver because I'm soupset that I don't want to do it?
Why, you know, are you doing it?
Like, literally looking andquestioning assumptions is a very
healthy thing to do.
And I feel like that'sprobably not.
(33:39):
My number one job as a coachis to help people question the natural
tendency that they have, youknow, because of past experiences,
and get them to slow down and,like, take stock and really think,
is this the best way forward?
Some people are really good atthis, naturally.
It's funny because I think ourfriend Monica, she's amazing at,
(34:01):
like, doing this.
So plugs to plug to.
Kudos to Monica.
Like, some people are verysolid in this, but a lot of us aren't.
I wouldn't say that I was.
And so the book is there.
My, my.
Both of my books are there tohelp people kind of slow down and
make sure that they're.
That they're really thinkingthrough how do you create this great
(34:23):
life?
And I remember the first yearof the Real Estate well conference
in 2022.
We were in Phoenix, and youwere a little nervous.
Not a lot, but a little nervous.
About getting into a lot.
You.
You crushed it.
And I know because everybodyin the room was just kind of like,
they were like pins and needles.
(34:43):
They're just, just enthralled.
And here is the mark ofsomebody who does really well at
their craft speaking or sharetelling stories.
The lady and, you know, thestory, the girl, she was, I don't
know, 20 years old, 22 yearsold that took pictures.
I hired her to take picturesfor the event to, you know, so we
could remember it all, thatsort of stuff.
She's listening to you insteadof taking pictures.
(35:05):
She's listening to you whiletaking pictures.
And she was so moved and shestarted crying.
And I had to connect you guys.
I was just like, wow.
If Lisa could make the ladywho's taking pictures move inside
of her, like, this is awesome.
And obviously that's why youcome back every year, because you
bring such great value toeverything that we do at Master Passive
(35:25):
Income at Rubecon.
That's why I love having youon the show.
And so.
So I want to quickly plug theMoney Catalyst book, depending on
when this comes out, but it'scoming out.
Your book is coming outMother's Day.
And so where can people find it?
Yeah.
The best thing to do is go tomoneycatalystbook.com and that will
be the perfect place for youto learn more about it.
(35:49):
You can also go towealthclinic.com vision and if you
sign up there, you'll get thefirst chapter of it for free.
So you can figure out is, isit calling to me?
And then.
And then you'll.
You'll know if it's.
If it's meant to be.
But yeah, well, definitely, everybody.
You also should read MindfulMoney or Mindful Millionaire.
(36:11):
I went through that as well.
Read it.
I think it was by 2021.
I think 202021 when I.
When I first read it.
I'm looking forward to theMoney Catalyst as well.
Now on social media.
Your daughter's great atsocial media.
Has she been helping you buildup your Instagram as well?
She is so busy running her empire.
I don't.
I don't think she helps me toomuch, but I am at Lisa Peterson,
(36:35):
Leisa Peterson on Instagramand Facebook and Mindful Millionaire
on YouTube.
That's been something that'sbeen growing this past year because
I had a video that went viral.
It's been really fun.
I remember.
I remember.
That's awesome.
Awesome.
Well, do you have your podcastas well because you've had a podcast?
Yeah, I do still have the podcast.
(36:56):
Podcast.
Mindful Millionaire.
Book.com is where that podcast is.
Exactly.
Awesome.
Lisa, this is fantastic.
I'm so pumped to be able tohang out with you.
Thank you so much for speakingat rubcon.
You bring such tremendous value.
I mean, you.
And, you know, Adam Carroll,obviously Monica is going to be there.
I mean, you know, all thesepeople, they're all friends.
Like, hey, let's just have a party.
Let's invite people andhopefully impart some wisdom to everybody.
(37:20):
So, Lisa, thank you so muchfor being a part of rubcon as well
as being on the show.
But also thank you for being a friend.
It's been really, really fantastic.
Likewise.
Thank you so much.
Thank you for your kindness.
And I really feel like that'sthe word that I always think of with
rubcon is just filled with kindness.
And that is it for today.
Go ahead and get my free realestate besting course, Texas word
(37:41):
rental.
The 33777.
R E N T A L to 33777.
You can also join my realestate wealth builders group coaching.
Get all my courses.
All right, guys, we'll see youin the next show.
See ya.
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