Callie Lardas is the Senior Director of Tour Marketing at mtheory LLC.
Callie began her career as a booking assistant at Madison House, before realizing being an agent wasn’t for her.
She set her sights on event marketing and embarked on a journey that has taken her through organizations like Live Nation and AEG Live, before landing at mtheory LLC, where she works across the tour marketing for acts playing anywhere from 250 cap rooms all the way up to amphitheatres and arenas.
Needless to say, Callie has many wonderful insights into marketing a wide spectrum of live events, all of which we cover in this interview.
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