Erin Nourijanian is the Vice President of Marketing at UBS Arena.
When Erin started the role in February 2021, she was in the unique position of marketing a venue that was still being built.
From establishing its brand and marketing events for a venue that wasn’t yet open, to winning over fans of the New York Islanders ice hockey team who were moving to UBS from the Nassau Veterans Memorial Coliseum, it was all ahead of her.
Erin, however, was no rookie, having previously worked at New York’s Webster Hall as the Director of Marketing and at the Nassau Coliseum as the Senior Director of Marketing. So UBS Arena was a challenge she was well and truly up for.
We talk about Erin's journey in this interview, the challenges of launching a new venue and the marketing techniques to ensure its success, capturing fan and artist attention in a crowded market, and much more!
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