Josh Walker is the Co-Founder and CEO of Sports Innovation Lab.
Sports Innovation Lab is a data company that is revolutionizing how sports leagues, teams and brands use data to understand their customers and acquire their future fan. The company analyzes fan behavior at scale, and then uses that intelligence to help organizations drive live viewership, increase conversion rates and build more meaningful sponsorships.
Not surprisingly, we talk a lot about data in this interview, and the most impactful ways that brands and leagues can use it. We also look at some of the parallels between the music and sports industries in terms of ticket buying behavior, the increasing importance of OTT platforms in the sporting space, the concept of the fluid fan, and much more.
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