Jesse Lawrence is the CEO and Co-Founder of marketing and content development platform FanIQ, and Founder of secondary ticketing platform TicketIQ.
Each company works in tandem in what Jesse calls “the circle of life in the ticketing ecosystem”, and we explore that concept in this interview.
We also look in depth at the kinds of content Jesse and his team create to help sell tickets; the most effective social platforms on which to distribute that content; innovative ways of marketing events via SMS; and the similarities and differences between marketing and selling tickets to sporting and music events.
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